How to make your website blazing fast

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Josh Fraser

Tecnología Diseño

40% of people will abandon a site that take more than 3 seconds to load

Amazon loses 1% of sales for every 100ms of latency

Google loses 20% of their traffic for every 500ms of latency

Google penalizes the PageRank of slow websites

Yahoo increased their traffic by 9% with a 400ms speed improvement

Shopzilla reduced their load time from 7 seconds to 2. Traffic increased 25% and revenue increased 12%

Initial connection Time to 1st Byte Content download DNS lookup

Ignore the Accept-encoding header and use a white-list of supporting browsers instead

Gzipped JS in an iframe to test,[object Object]

HTML (watch out for textareas),[object Object]

Use a CDN for your static resources ,[object Object]

Use Google’s CDN to host your JS libraries

Lots of popular libraries available,[object Object]

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How to make your website blazing fast

1. How to make your website blazing fast @joshfraser

2. Slow websites suck

3. 40% of people will abandon a site that take more than 3 seconds to load

4. Slow websites lose money

5. Amazon loses 1% of sales for every 100ms of latency

6. Google loses 20% of their traffic for every 500ms of latency

7. Google penalizes the PageRank of slow websites

8. 80-90% of performance is front-end

9. Yahoo increased their traffic by 9% with a 400ms speed improvement

10. Shopzilla reduced their load time from 7 seconds to 2. Traffic increased 25% and revenue increased 12%

11. Waterfall view of 500startups.com

12. Time

13. 17% back-end 83% front-end

14. Onload DOM ready Finished

15. Initial connection Time to 1st Byte Content download DNS lookup

16. Recognize this?

17.

18. Move them closer

19.

20.

21. ~90% of traffic claims support

22. Ignore the Accept-encoding header and use a white-list of supporting browsers instead

23.

24. JS min

25. CSS min

26.

27. Strip hidden EXIF data

28. Use jpegtran & pngcrush / smush.it

29. Resize for mobile devices

30.

31. Move things closer

32.

33.

34. Popular CDN’s:

35. Akamai

36. Level3

37. Limelight

38. Cloudfront is the most startup friendly

39. Use Google’s CDN to host your JS libraries

40. Likely local browser cache hit

41. Fast & free CDN

42.

43. The fastest request is the one that never happens

44.

45. Rename files when you change them

46. Add GET variables to your static resources to tell browser to download new version Ex: style.css?ts=1311496509

47. Reduce HTTP requests

48. Setup Downloading

49.

50. Use image sprites

51. Use data URI’s for images

52. Only for small images

53. Not supported in all browsers

54.

55. Put CSS at the top (inside <head>)

56. Allows for progressive rendering

57. Put JS at the bottom (before </body)

58. Script tags block parallel downloads

59.

60. Avoid web fonts

61.

62. Minimize use of iframes & cookies

63. Keep an eye on 3rd party scripts

64. Defer JavaScript

65.

66.

67. Gives you dedicated cache space

68. Get 5MB dedicated space per domain

69. Reduce HTTP requests

70. Include static resources w/ initial HTML

71.

72. Using localStorage on Mobile 2.2x faster

73.

74. YSlow and PageSpeed

75. stevesouders.com

76.

77. @joshfraser josh@torbit.com

How to make your website blazing fast

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