Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Use of New Media in Grassroots Campaigning (2012 Version)
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3. 200 Million registered twitter accounts
88% of people have awareness of Twitter
5% of Twitter users create 75% of the content
83.8% of Twitter users are 18 - 49
30% of Twitter users have a household income over
$100,000
4. In 2012 Facebook has 845 million users
50.9% of the U.S. population is actively using Facebook
155,388,440 Americans
In 2008 44.3 million Facebook users voted
In 2012 143.3 million will vote
Indiana ranks 16th nationally in total number of users
5. 88% of of U.S. Social Media users are registered voters
According to Pew Research, social media isn’t just for the
young generation
6. Learn from the best…Barack Obama
Community based my.barackobama.com
State based pages
Group based pages
Email Marketing
13 million email addresses
Played two critical roles – messaging and mobilization
Capitalized on “everyday” websites
YouTube
iTunes
Facebook
Flickr
7. Beware, cameras are everywhere!
“Gotcha” Moments
Planned Parenthood
George Allen
Bob Etheridge
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9. Provide basic content for your supporters to distribute via
Facebook, Twitter or through blogging
Easily done with a smartphone or
tablet
Get local and state bloggers
on your side
The vast majority of social media sites
are free
Can you run a camera?
Do you have a smart phone?
Do you know someone eager to get involved?