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Outreach through social media & beyond

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Outreach through Social Media & Beyond Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013. Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.

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Outreach through Social Media & Beyond Joshua Ryf Communications Director Wisconsin Board for People with Developmental Disabilities Oct. 11, 2013
Outreach through Social Media & Beyond Social Media Advantages • Easy to set-up and use • Instantaneous • Build your brand • Engage • (Usually) free or cheap
Outreach through Social Media & Beyond How Can Social Media Help You? • Maintaining relationships with donors and volunteers • Recruiting new volunteers • Sharing your nonprofit’s successes including stories and pictures Source: Wired Impact
Outreach through Social Media & Beyond 56% of online supporters say compelling storytelling is what motivates them to take action Source: Nonprofit Tech for Good
Outreach through Social Media & Beyond How Can Social Media Help You? • Increasing attendees by promoting upcoming events • Driving traffic to specific pages on your website • Increase fundraising efforts Source: Wired Impact
Outreach through Social Media & Beyond Source: Nonprofit Tech for Good
Outreach through Social Media & Beyond Standard Features of Social Media • Define who you are • Brand your organization • Post content • Others can follow your organization and like, share and comment on your content
Outreach through Social Media & Beyond Facebook World’s most popular social networking website Content: status, links, photos, videos Apps Ads and promoted posts (a.k.a. sponsored) Insights
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Insights: Overview
Outreach through Social Media & Beyond Insights: People
Outreach through Social Media & Beyond Insights: Posts
Outreach through Social Media & Beyond Facebook Tip #1: Schedule your posts for high-traffic times
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Facebook: FYI 1.5 billion users 53% female, 47% male Highest traffic: mid-week between 1 to 3 p.m. On Thursdays and Fridays, engagement is 18% higher. Source: Zephoria
Outreach through Social Media & Beyond Facebook Tip #2: Use a cheat sheet when building your page…or any social media platform
Outreach through Social Media & Beyond Source: TentSocial
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Twitter 140 characters Real time/immediate Content: tweets, links, photos, videos @usernames #hashtags
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Twingo (Twitter Lingo?) Tweet ICYMI RT MT Source: Twittonary.com
Outreach through Social Media & Beyond Twingo (Twitter Lingo?) Tweet – a post on Twitter ICYMI – in case you missed it RT - retweet MT – modified tweet Source: Twittonary.com
Outreach through Social Media & Beyond Twingo Quiz Attwicted Tweetup Twama Twictionary Source: SocialTimes and Twictionary
Outreach through Social Media & Beyond Twingo Quiz Attwicted – addicted to Twitter Tweetup – when Twitterers meet in person Twama – Twitter drama Twictionary – a Twitter dictionary Source: SocialTimes and Twictionary
Outreach through Social Media & Beyond Hashtag tool: #tagboard
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond LinkedIn Company Pages Groups Board Member Connect
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond YouTube Nonprofit Program Tell your story with videos Donate button Community forum Video: http://youtu.be/YpKAtk5C0lM
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Instagram Online photo sharing network Mobile Turns ordinary people into professional photographers – filters, framing, etc. 15-second videos
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Pinterest Pin an image or a video to a board (similar to “liking” or “favoriting”) Pins are organized and shared by topic on a board Doesn’t have to be your content Females: 5Xs more than males
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Social Media Management Post to multiple platforms simultaneously Schedule your posts Monitor your platforms One-stop shopping for analytics
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Email Marketing Email templates Manage subscriber lists online Spam filters Reports
Outreach through Social Media & Beyond Source: Groundwire
Outreach through Social Media & Beyond MailChimp Forever Free Plan Send 12,000 emails/month to up to 2,000 subscribers
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond Google Apps for Nonprofits Google Ad Grants Google Analytics Google+ YouTube for Nonprofits
Outreach through Social Media & Beyond Strategies Select a tool Develop a policy Content: what can you leverage? Develop an editorial calendar Increase engagement; attract followers Never stop learning!
Thank you for attending! Joshua Ryf joshua.ryf@wisconsin.gov Communications Director Wisconsin Board for People with Developmental Disabilities

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Outreach through social media & beyond

Notas del editor

  1. Causes helps passionate people share ideas, find supporters, and make an impact.
  2. Causes helps passionate people share ideas, find supporters, and make an impact.
  3. Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  4. Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  5. Causes helps passionate people share ideas, find supporters, and make an impact.
  6. Microsoft office for editing photos
  7. Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  8. Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.