This document discusses Google+ and its impact on search engine optimization (SEO). It provides an overview of Google+, including its features and growth in users. The presentation compares Google+ to other social networks like Facebook and LinkedIn. It also explains how Google+ influences search engine rankings through +1s, posts, circles and other factors. The document emphasizes that having a strong Google+ presence and strategy is important for businesses to stay competitive in search results.

1. Google+ and SEO
Presented by:
Josh Butler
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2. Agenda
1. What is Google+?
2. How many people use Google+?
3. How does Google+ compare to other social
platforms?
4. How does Google+ affect rankings?
5. What is the best way to Google+?
6. So, what does it all mean?
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3. What is Google+?
“Google+ makes connecting on the web
more like connecting in the real world.”
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4. What is Google+?
“…the folks at Facebook
must be rolling their eyes.”
June 28, 2011
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5. What is Google+?
Launched to the public on
September 20, 2011
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6. What is Google+?
“…Eric Schmidt said that
he saw the network as an
“identity service” that
would be incorporated into
all of Google’s products.”
March 16, 2012
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7. What is Google+?
“Whenever I use Google+,
I feel like I am doing
Google a favor, but it’s not
clear what I get out of it.”
Matthew Ingram
http://gigaom.com/author/mathewingram/
March 15, 2012
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8. What is Google+?
Circles Hangouts Games Search
• Organize • Video • Browser • Search based
your chatting with based games on your
connections up to 9 • Social circles
• Keep your people sharing of • +1 influence
sharing • Desktop or high scores your circle’s
compartmen Mobile results
talized
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9. What is Google+?
• Sharing:
– Images from your mobile device
– Unique text content
– Videos from YouTube
– Links
– +1 content and comments
– Hangouts
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10. How many people use Google+?
Google+ Users
100,000,000
90,000,000
43,400,000
28,700,000
9/9/11 10/9/11 11/9/11 12/9/11 1/9/12 2/9/12
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11. How many people use Google+?
“Since mid-
December, Google+
has been growing by
Paul Allen
Founder of Ancestry.com
more than 600,000
users daily.”
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12. How many people use Google+?
• Paul Allen thinks Google+ will grow from the following factors:
Android 4
API and
Developers Google+ Chrome
Paul Allen
Founder of Ancestry.com
300 – 500 Million users Youtube
by end of 2012
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13. Android 4 is Google+ Optimized
“…as many as 220m
mobile users will have
registered for Google+
while activating a phone Paul Allen
Founder of Ancestry.com
or upgrading a phone to
Android 4.” [by end of 2012]
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14. Google+ YouTube
Start a
Google+
Hangout
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15. Chrome Market Share
Weekends go to Chrome
as of March 18th, 2012
Chrome: 32.7 %
IE: 32.5%
When people returned to their offices on Monday,
the IE share rose to 35 percent and Chrome’s share
slipped to 30 percent.
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16. Chrome Google+ Extensions
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17. Chrome Google+ Extensions
Over 1,000 Google+ Related
Extensions for Chrome
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18. How does Google+ compare?
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19. How does Google+ compare?
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20. How does Google+ compare?
Active Users as of March 10, 2012
800
Millions
510
150
125
100
10 21
Facebook
Linkedin
Twitter
Google+
Pinterest
Anson Alex
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21. How does Google+ compare?
User Gender as of March 10, 2012
100%
29%
80% 50%
57% 59%
60% 82%
Female
40% Male
71%
43% 50%
20% 41%
18%
0%
Google+ Facebook Twitter Linkedin Pinterest
Anson Alex
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22. How does Google+ affect rankings?
• Google+ Accounts in SERP
• +1’s
• People and Pages
• Google+ Posts
• Sparks
• Hangouts
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23. How does Google+ affect rankings?
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24. How does Google+ affect rankings?
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25. How does Google+ affect rankings?
Notice the
personalized image
results come from
links that were
posted in accounts
that I added to my
Circle titled “SEO”.
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26. How does Google+ affect rankings?
Top 4
Personalized
Results are
Google+ Posts
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27. What is the best way to Google+?
Posts:
Unique content
+
Links & Images
+
Comments
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28. What is the best way to Google+?
Circles:
Build Them &
Get In Them
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29. What is the best way to Google+?
Share!
Images
Links
Videos
Posts
Comments
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30. What is the best way to Google+?
• Grow your Circles – search and comment on others posts
• Posts – Images, Links, Opinions & Comments
• SHARE! – Decide which Circles get which content, and don’t
forget to share +Public
• Sparks – Save searches that update with the latest results
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31. So, what does it all mean?
• Google+ is growing rapidly
• Google+ is mobile optimized
• Google’s “Search Plus Your World” personalizes search results
• Build your brand’s position in personalized results
• You need a Google+ strategy to stay competitive in search
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32. Resources
• Wikipedia
• Google+
• GigaOm
• Paul Allen
• Anson Alex
• TheStar.com
• Blind Five Year Old
• Search Engine Land
• SEOMoz
• Plusfriendfinder
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33. Any questions?+
Connect with me on
Google+
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