The Open IMU™ (Intelligent Media Unit™) is a proprietary display media format invented and developed by This Is Open Limited. Proven to be at least 300% more interactive and 600% more engaging than existing display media formats. It transforms static display media into dynamic content channels, delivering straight to the user (in situ) a complete content experience – across display media, social media and mobile – dramatically increasing consideration, engagement and participation.

1. 1
OPEN IMU™ • INTELLIGENT MEDIA UNIT™
USPS & EXAMPLES
2012
THIS IS OPEN LIMITED

3. 17
CREATE AN ONGOING BRAND CONVERSATION
Leverage interaction in paid media to drive repeated engagement across owned media…
e.g. embedded Open IMU™ as dynamic content channel in social media – displaying additional content
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.

4. 18
CREATE AN ONGOING BRAND CONVERSATION
Tell an engaging story – sequentially delivered across paid and owned media
Dynamically managed and optimised by placement
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.

5. 19
OPEN IMU™ • REDEFINING EFFECTIVENESS
THE AVERAGE ACROSS ALL OPEN IMU™ CAMPAIGNS HAVE:
• exceeded industry benchmark interaction rates by > 300%
• exceeded industry benchmark interaction times by > 600%
AVERAGE INTERACTION RATE 2.41% 2.00% < 5% > 6%
AVERAGE INTERACTION TIME 9.31 secs N/A 27 secs > 45 secs
AVERAGE VIDEO COMPLETE RATE 51% 48% N/A > 80%
Open
IMU
300
x
250
compared
to
Rich
Media
Polite
Load
300
x
250
and
the
average
across
all
UnIcasts
formats.
DoubleClick
source:
Year
in
Review
2009
Benchmark.
MediaMind
source:
MediaMind
Global
Benchmark
Report
2010
–
Europe.
Unicast
Analy5cs
Benchmark
Report
Q1
2010.
Interac5on
rate
(IR):
This
Is
Open
measures
IR
as
the
number
of
impressions
with
a
least
one
interac5on
out
of
the
total
number
of
served
impressions.
Impressions
with
mul5ple
interac5ons
are
counted
for
only
once.
An
interac5on
is
defined
as
a
5
second
or
longer
mouse
over
OR
a
click
-­‐
whatever
ac5on
occurs
first.
DoubleClicK
AND
MediaMind
measure
interac5on
as
a
1
second
or
longer
mouse
over
OR
a
click.
Average
Interac5on
Time:
This
Is
Open
measures
Interac5on
Time
as
the
average
dura5on
the
user
has
the
mouse
inside
the
format
and
does
not
include
video
consump5on.
MediaMind
include
video
consump5on
in
interac5on
5me
and
do
not
split
out
non-­‐video
interac5on
5me.
Unicast
includes
auto
video
play
on
Average
Interac5on
Time.
Average
comple5on
rate:
This
Is
Open
comple5on
rate
used
for
comparison
if
for
the
featured
video.
The
Open
IMU
consists
of
mul5ple
videos
-­‐
each
of
which
are
featured
periodically.
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.

6. 20
OPEN IMU™ • ON-THE-FLY FUNCTIONALITY BOLT-ONS
Social distribution mechanics, e.g. share to unlock content, enter competition etc. Domain sensitive content / Multiple simultaneous views
Owned media embed code, e.g. Facebook Brand Pages, You Tube, Websites etc. Custom event tracking
Additional content – Videos x 5 bundles / Photos x 10 bundles Live data visualisations, e.g. Live Telemetry, GPS track position
Additional data – GB bundles / TB bundles Live event participation, e.g. User scoring during surfing comp. live stream
You Tube / Vimeo – Video integration Custom SWF integration, e.g. games, 3d engines
Soft sub-titling – Multi languages Multiple languages – User interface / Meta Data
Post click tracking – Beacon / Spotlight tracking Upload Content – Videos / Photos
Live video streaming Download content – Videos / Photos / Articles / Reports / Audio
Calendar events – iCal, Google Calendar, Outlook Countdown
Reminders / Alerts – SMS Comment
Coupon / PDF – Print, download Rate content
Data capture – Email / Telephone number etc. Product Linking (Plinking) – Dynamic product linking to video time lines
Competitions Interactive video hot spots
Polls Registration / Sign up (integrated to client’s CRM)
Maps Payment / Subscription gateway
Mobile / Tablet apps hand off – iOS, Android, Win 7/8 Auto full screen on interaction – Standard full screen (magnified)
QR Codes Full screen – Alternate view
DR / Re messaging Open IMU™ Custom formats and sizes
Multiple content views – Time stamped Additional CMS training
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.

7. 21
APPENDIX 1
METRICS THAT MATTER

8. 22
OPEN IMU™ • METRICS THAT MATTER • STANDARD TRACKING
OVERVIEW AUDIENCE DISTRIBUTION ENGAGEMENT VIDEO CONSUMPTION
• Views cumulative/daily • Unique users • Viral grabs • Average exposure time • Views
• Impressions • Computer data • Viral grabs by destination • Daily interacted views • Uniques
• Shares • Geographical data • Viral grabs by generation • Average interaction rate • Start rate
• Top 5 custom events • Average interaction time • Completion rate
• Installs by destination • Total brand engagement
• Installs by country
ACCOUNTABILITY ON IMPRESSIONS DELIVERED VS. AD VIEWS
We track impressions independently from views – the number of times the Open IMU™ loads.
Pay for when the Open IMU™ loads – not blind impressions.
Cost Per Exposure & Cost Per Second pricing models available.
THE RIGHT CONTENT • IN THE RIGHT PLACE • AT THE RIGHT TIME
All Open IMU™ instances, across paid and owned media placements, are tracked
independently & in real-time.
Optimise, 1 or all instances, on the fly – without the need to re-traffic tags or upload new
creative.
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.

9. OPEN IMU™ • METRICS THAT MATTER • CUSTOM EVENT TRACKING
UI TRACKING HOME SCREEN CONTENT 3RD PARTY TRACKING
1. Share A. Primary content • 3rd party click commands and
2. Facebook Like B. Secondary content impression tracking can be added
3. Twitter Follow C. Call to Action where required.
• Post click tracking & attribution
4. Full screen D. Social feed
5. Home 1. 2. 3. 4.
6. Back
7. Custom button 1
8. Custom button 2 A. B.
9. Custom button 3
10. Menu
C.
D.
10. 9. 8. 7. 6. 5.
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.

10. 24
APPENDIX 2
SCHEMATIC • SUPERCHARGED CONTENT DISTRIBUTION

11. 25
DRIVING SUPERCHARGED CONTENT DISTRIBUTION & CROSS PLATFORM / DEVICE ENGAGEMENT
DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER …
DISPLAY SOCIAL WEB MOBILE BEYOND
OPEN IMU™ BRAND OPEN IMU™ BRAND WEB MOBILE & TABLET APPS
Ad served in paid media Embedded in owned media Web Sites Dual Screen Viewing
MPU display media Dynamic content channel on Nissan / MSN Content Hub All platforms
Facebook Page(s), Web Sites etc.
INTERNET TV APPS
Dual Screen Viewing
DISPLAY
All platforms
MEDIA CENTERS
DIGITAL OOH
OPEN IMU™ DR
Users re-messaging
Triggered on fulfillment of engagement criteria in OPEN IMU™ BRAND
This
document
contains
privileged
and
confiden5al
informa5on
and
may
not
be
distributed
or
redistributed
to
any
party
without
consent.
Copyright
©
2012
This
Is
Open
Limited.
All
rights
reserved.
Open
IMU™,
Intelligent
Media
Unit™,
Intelligent
Media™
&
Quietly
Redefining
Ad
Space™
are
trademarks
or
registered
trademarks
of
This
Is
Open
Limited.
Miomni™
is
a
registered
trademark
of
Miomni
Limited.

12. 26
CONTACT US
THIS IS OPEN LIMITED
4th Floor
57 Poland Street
Soho, London
W1F 7NW
JOSHUA REX
CEO
+44 207 025 1321
joshua@thisisopen.com