1. Advertising

2. Not reflect adversely
on:

3. Not reflect adversely
on:
• Member
• ACCA
• Profession

4. Use of the ACCA logo

5. Use of the ACCA logo
• One partner/director must be ACCA
• Separate from firms logo

6. Fees

7. Fees
• Minimise possibility of disputes in future
• Show basis of fees
• Basis in letter of engagement

8. Allowable basis

9. Allowable basis
• Hourly rates
• Contingency fee only where it is generally
accepted practice

10. Introductory fees

11. Introductory fees
• Disclose to the client

12. Tendering
Quoting the fee before work starts

13. Why old auditor steps
down

14. Why old auditor steps
down
• Ethical issues
• Doubts over management integrity
• Market segmentation
• Disagreements
• Fee level and payments
• Resources & Competence
• Overseas expansion

15. Why old auditor steps
down - worries

16. Why old auditor steps
down - worries
• IC weakness
• Accounting disagreements
• Scope limitation
• Illegalities

17. Tenders - to consider

18. Tenders - to consider
• Ethics
• Legalities
• Commercial

19. Tendering - information
needed

20. Tendering - information
needed
• What is wanted/expected
• Timings
• Interim?
• Future plans
• “Old auditor” problem

21. Tendering - Document

22. Tendering - Document
• Brief outline of firm & services
• Specialisms
• Identify needs of prospective client
• Outline of Audit Approach
• Quality Control Procedures
• Communications with Management
• Timings
• Key staff & Resources
• Fees