This document discusses using social media to connect with students and forecasts future trends. It outlines current popular platforms among students like Facebook, Twitter, Instagram and Snapchat and how professionals can utilize them. Emerging uses like live streaming, video and visual content are predicted to grow. The presentation provides strategies for developing an effective social media presence and resources for staying up to date on higher education and social media.
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
Forecasting Our Future: Student Connections via Social Media
1. Forecasting Our Future
StudentConnectionsViaSocialMedia!
Josie Ahlquist
Digital Leadership Researcher & Speaker
Adjunct Faculty, Florida State University
Jason Meriwether
Vice Chancellor for Enrollment Management & Student Affairs!
Indiana University Southeast!
2. Learning Outcomes
Meriwether & Ahlquist (2015)
• Current methods to increase social media
presence for unique student affairs, enrollment
management, and admission teams
• Strategies to increase student engagement in a
range of social media platforms - focusing on past
trends, current successes and future projections
• Methods to measure, quantify, and qualify social
media activity among desired demographics
• Cultivate an eye for emerging platforms and
methods for connecting with future college
students.
3. Outline
• Growing up in the Digital Age
• Social Media App Update 2015
• Digital Listening Skills
• Social Media Strategy
• Student Affairs Technology Competency
• Resources
MERIWETHER & AHLQUIST (2015)
12. Current Usage
1. Used by 95% of college
students
2. Student use is changing
3. Highest ranking with
videos
Possible Future for Facebook
1. Increased use for digital targeting &
recruitment
2. Expanded role in teaching & learning
3. Live streaming
13. Current Usage
1. Highly used by
educational professionals
1. College admission
announcements
2. Class engagement via
groups
Future for Twitter
1. Tool for student voice
2. More classroom enhancement
3. Strength and longevity of tool is in question
14. Current Usage
1. Used by 73%+ of
college students
2. Personal stories
3. Involvement stories
Possible Future for Instagram
1. More clubs & orgs
2. Admissions & recruitment tool
3. Soon will have multi-user sign-in
15. Possible Future for Snapchat
1. Expand uses beyond negative history
2. Easier way to find/connect with
classmates
3. Selfie faces, filters and branding
Current Usage
1. 77%+ of college students
use daily
2. 23% of college students
say this app is easier
than texting
3. University “stories”
16. Possible Future for YouTube
1. Expanding course instruction
2. Open-source university-quality curriculum
3. Original TV and movie content
4. Student YouTube personas featured
Current Usage
1. Youth watching more
than TV
2. YouTube celebrities
3. Online teaching
4. Face to face & group
teaching
17. Possible Future for Live Streaming
1. Focus groups
2. Class engagement & office hours
3. Pre-assigned streams for higher
ed conference sessions
Current Usage
1. Campus Tours
2. Event Live Feeds and
Twitter connection
3. Competition is Meerkat &
StreamUp
18. Possible Future for Tumblr
1. Telling campus stories
2. Creating campus identity
3. Understanding and utilizing trends
Current Usage
1. 29% of college
students use
2. Recruitment tool
3. Raw self-expression
21. • What are your goals for using social media tools?
• Who is your audience; who are you trying to reach?
• How much time can you commit?
• Can you produce quality over quantity?
• Who can you collaborate with who has an established
social media presence?
Do we really need to be on (fill in the blank)
social media platform?
25. Josie & Jason Predictions
• Visual content rules
• Streaming video with real time interaction
• Any new app will infuse trending content
• Increase of social media engagement research
• Digital education and leadership programs
27. HigherEducation&SocialMediaBloggers!
Eric Qualman: www.socialnomics.net
Ed Cabellon: edcabellon.com
Eric Stoller: ericstoller.com
Joe Sabado: joesabado.com
Kristin Abell: savedbyabell.com
Laura Pasquini: techknowtools.wordpress.com
Liz Gross: lizgross.net
Paul Gordon Brown: paulgordonbrown.com
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