Social Media Introduction for Communications and PR Professionals - by Jos Schuurmans

Social Media: What are the issues? ,[object Object],[object Object],[object Object],[object Object],CC: Bob Jagendorf, http://www.flickr.com/photos/bobjagendorf/361925178/

Number crunching Technorati: State of the Blogosphere, 2008 http://technorati.com/blogging/state-of-the-blogosphere/ comScore MediaMetrix (August 2008)‏ o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million eMarketer (May 2008)‏ o 94.1 million US blog readers in 2007 (50% of Internet users)‏ o 22.6 million US bloggers in 2007 (12%)‏ Universal McCann (March 2008)‏ o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs

Number crunching Technorati: State of the Blogosphere, 2008 http://technorati.com/blogging/state-of-the-blogosphere/

Number crunching Pew Internet & American Life Project http://www.pewinternet.org/PPF/r/527/press_coverageitem.asp

But what are we talking about, really ? CC: Clearly Ambiguous, http://www.flickr.com/photos/clearlyambiguous/40437932/

[object Object],[object Object],[object Object],[object Object],What's the problem with ”social”? CC: clarity, http://www.flickr.com/photos/clairity/154640125/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The reason why we talk about ”social” is because of Web 1.0 CC: g-hat, http://www.flickr.com/photos/g-hat/1321573829/

[object Object],[object Object],[object Object],[object Object],The Internet is for: CC: Akuppa, http://www.flickr.com/photos/90664717@N00/416359819/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Net is mimicking us... and getting pretty good at it CC: antony-mayfield, http://www.flickr.com/photos/antonymayfield/2255188757/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Net is mimicking us... and getting pretty good at it CC: antony-mayfield, http://www.flickr.com/photos/antonymayfield/2255188757/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Net is mimicking us... and getting pretty good at it CC: antony-mayfield, http://www.flickr.com/photos/antonymayfield/2255188757/

Rampant Disintermediation: The Day of the Longtail http://uk.youtube.com/watch?v=7xAA71Ssids

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Markets are Conversations

[object Object],[object Object],[object Object],CC: fazen, http://www.flickr.com/photos/fazen/24239145/

[object Object],[object Object],[object Object],The Internet's relevance to us CC: solarshakti, http://www.flickr.com/photos/73109955@N00/86481971/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Whatever you do with social media has to be strategic

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-> WHY to engage in Social Media?

[object Object],[object Object],[object Object],[object Object],-> WHY to engage in Social Media?

[object Object],[object Object],[object Object],[object Object],[object Object],-> WHY to engage in Social Media?

Niall Cook has a really good story about social sofware for internal purposes: http://www.slideshare.net/niallcook/enterprise-20-presentation-648032?nocache=3504 ” (...) 2009 will see the first wave of ‘digital natives’ that are so immersed in digital culture that they are completely unconcerned about the effects of their technology choices on their organizations. (...)”

As reported by eWeek: http://www.eweek.com/c/a/Messaging-and-Collaboration/Digital-Natives-Will-Drive-Web-20-into-Your-Business/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-> HOW (much) to engage in Social Media? CSA: What is your Desired State?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOW (much) to engage in Social Media? CSA: What is your Desired State?

[object Object],[object Object],-> HOW (much) to engage in Social Media? CSA: What is your Current State?

[object Object],[object Object],-> HOW (much) to engage in Social Media? Bridge between Current and Desired State

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions: CC: blmurch, http://www.flickr.com/photos/blmurch/2193301140/ Recap from this morning's presentation:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This session: baby steps

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recap: The reactive-interactive scale

[object Object],[object Object],[object Object],[object Object],Step 1: start listening-in

[object Object],[object Object],[object Object],Step 2: start amplifying interesting coverage

[object Object],[object Object],[object Object],[object Object],[object Object],Step 3: initiate and influence

[object Object],Guy Kawasaki: http://blog.guykawasaki.com/2008/10/the-mother-of-s.html

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People to read

The Social Media Release (SMR)‏ ,[object Object],[object Object]

SHIFT's first Social Media Release (SMR) template: http://www.shiftcomm.com/downloads/smprtemplate.pdf

PRX Builder's Social Media Release (SMR) creation tool: http://www.prxbuilder.com

Thank you, and I invite you to continue this conversation! ,[object Object],[object Object],[object Object],[object Object],[object Object],A subset of this presentation is available on SlideShare at: http://ping.fm/Hlqe7

Social Media Introduction for Communications and PR Professionals - by Jos Schuurmans

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Social Media Introduction for Communications and PR Professionals - by Jos Schuurmans