This document discusses how a "perfect storm" or "tsunami" of technological and business changes will drastically impact product development processes. It argues that linear development processes will become obsolete as flexibility, modularization, new business models, data-driven approaches, and global connectivity reshape how products are created. Specifically, it predicts that digital business will require 50% less business process workers but 500% more digital jobs. The document urges readers not to worry and to choose to act on these changes rather than passively experience their effects. It concludes that there is still time to choose how to respond to the "perfect storm" approaching the field of product lifecycle management (PLM).

1. Do we understand what is coming towards us ?
THE PERFECT STORM OR
A FATALTSUNAMI
Jos Voskuil
www.virtualdutchman.com

2. PDT 2015 – end of day 2

3. • Started in 1999 with a focus on Knowledge Management
• Dragged into PDM and PLM through SmarTeam Corp.
• The SmarTeam PLM “Flying Dutchman” till 2008
• Started my blog in 2008 with an initial focus on the mid-market
• PLM coach for companies, PLM vendors and implementers
• Observer / Blogger & Optimist

4. The Perfect Storm
….. is a confluence of events that drastically
aggravates a situation

5. The Perfect Storm will destroy …..
 The linear product development process
 Which will become obsolete

6. We talked about platforms

7. Gartnerpredicts
By 2018, digital business requires
50 % less business process workers
And 500 % more key digital business jobs,
compared to traditional models.
1

8. Flexibility in business
Image: 21stcenturypublicservant.wordpress.com/

9. Modularization / ProductVariants

10. New business models

11. A waveortsunami ……
…underwatersomething happened

12. The technologyrevolution
From: Rethinking Business for Exponential Times - Chris Armbruster

13. Thedata-drivenrevolution

14. Theglobal connectivityrevolution

15. 3 “storms” – from linearto fastand circular

16. Linearity isgone: the impactof software
TOO SLOW
TOO MUCH SINGLE DIRECTION
CONTINUOUS
DELIVERY

17. The impacton businessprocesses
ECR ECO MANAGER

18. The impacton people
Success rate of introducing
 New Technology
 New Processes
 New behavior
“Culture eats strategy at breakfast”

19. We knowwhat is happening ……
…… let´sact !

20. Howdowe makedecisions nowadays ?
http://uk.businessinsider.com/how-to-negotiate-around-the-world-2015-8?op=0#
Among the Nordic countries, Swedes often have the most wide-
ranging discussions

21. Howdowe makedecisions nowadays ?
http://uk.businessinsider.com/how-to-negotiate-around-the-world-2015-8?op=0#
The Dutch are focused on facts and figures but "are also great talkers
and rarely make final decisions without a long ´Dutch 'debate,
sometimes approaching the danger zone of over-analysis"

22. What history teachesus

23. Conclusion

24. The Perfect Storm for PLM

25. The Perfect Storm for PLM
Gamification ???

26. The Perfect Storm for PLM

27. PDT2014conclusion:
Don´tworry - there isstill timetochoose (minus 1year)