Short talk at University of Aveiro Research Day (8/6/2011)

1. Social iTV a new approach
to a long established media
Jorge Ferraz de Abreu (et al)
DeCA | CETAC.MEDIA (pólo aveiro)

2. Definition
from “Social TV”…
to Social iTV

3. TV is a social media
Social
iTV: what
thisstands
for?
many people see it…
and talk about it

4. “a very important part of the pleasure of
Social television programs is…
iTV: what
thisstands
for?
to gossip about them the following day”
Gauntlett and Hill (1999)

5. TV brings people together
Social
iTV: what
thisstands
for?
as rendezvous place

6. techno-social
Social
iTV: but...
modifications!

7. Social
iTV: what
myriad of TV channels
else? daily routines
web competition
…

8. Social
iTV: what interactivity
else?

9. Social
iTV: what interactivity
else?

10. buddy list (TV & PC)
Social
iTV: what
else?
full screen option
channel info

11. Social
iTV: what
else?
text messages
channel recommendation

12. Social
iTV “using communication technology
to connect TV viewers, in order to
create remotely shared
experiences around TV content”
(Harboe et al, 2008)

13. Research
“Social iTV”…
how eclectic it is?

14. Communication theory
Social HCI
iTV: a Business models
blendof ICT systems
scientific Sociology
areas …

15. TVorPC
who wins?

16. lean
TVorPC forward
who wins?
lean
back

17. TVorPC
who wins?
the couch is still a winner

18. R&D
achievements at
CETAC.MEDIA

19. 2BeOn
What pc based
have we
done?
! !
10years 2nd
input
laterover device
IPTV

20. Wize crossed tv games
What
have we
done?
iNeighbour TV seniors in mind

21. scientific pub.
Some
academy coop.
results
prototypes
industry coop.
focus groups + FT

22. 100%
Some 50%
36%
64%
results
0% 0%
0%
Muito Pouco Pouco Interesse Interesse Médio Muito Interesse
Interest in having a very little
Interesse little medium much interest
social iTV application
©johnnyjuice
100%
50%
50% 43%
7%
0%
0%
very Muito Pouco
little
Interesse
Pouco Interesse
little Interesse Médio
medium Muito Interesse
much interest
Willingness to know
who’s also watching TV

23. Social iTV a new approach
to a long established media
Jorge Ferraz de Abreu DeCA | CETAC.MEDIA (pólo aveiro)
Pedro Almeida
João Afonso
Nuno Oliveira
Patrícia Figueira
Ricardo Dias
Ricardo Pinto
Telmo Silva