Slide utilizzate per il talk della "Indigeni Digitali Christmas Dinner" del 22/12/2011.

1. Ovvero come un movimento nato per caso a Zurigo nei primi del novecento ha influenzato il web Giovanni Scrofani www.gilda35.com

3. Giovanni Scrofani www.gilda35.com To describe externals, you become a scientist . To describe experience, you become an artist . The old distinction between artists and scientists must vanish. Every time we teach a child correct usage of an external symbol, we must spend as much time teaching him how to fission and reassemble external grammar to communicate the internal. The training of artists and creative performers can be a straightforward, almost mechanical process. When you teach someone how to perform creatively (ie, associate dead symbols in new combinations), you expand his potential for experiencing more widely and richly. ( Timothy Leary ) “ Personal computers will make our future adult population simultaneously more mathematically able and more visually literate. Ten years from now, teenagers are likely to enjoy a much richer panorama of options because the pursuit of intellectual achievement will not be tilted so much in favor of the bookworm, but instead cater to a wider range of cognitive styles, learning patterns, and expressive behaviors.” ( Nicholas Negroponte ) "If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people [creating the content] and making ourselves into idiots.“ ( Jaron Lanier ) Luddist Mechanist Sharper

12. Giovanni Scrofani www.gilda35.com

13. Un esempio classico è il “rickrolling” : nel 2007 su 4chan si assiste a un revival di Rick Astley una vecchia popstar anni ’80 ormai in declino. Il video “ Never Gonna Give You Up” diventa un vero e proprio meme, che gradualmente inizia a diffondersi in ogni canale possibile, totalizzando la bellezza di 30 milioni di visite… Nel 2008 la Sony per sfruttare il successo pubblica un Greatest Hit "The Ultimate Collection: Rick Astley“ che scala le classifiche internazionali…. … sempre nel 2008 Rick Astley vince il premio “Best Act Ever” degli MTV Europe Music Awards, grazie all’intervento massivo delle Comunità Online creatrici del meme e di fan vecchi e nuovi! Giovanni Scrofani www.gilda35.com