Constant Contact is a leading provider of marketing solutions for small businesses. They are proposing a partnership with iPromoteu to provide iPromoteu's customers and partners access to Constant Contact's suite of marketing tools. The proposal outlines launch activities like customized email and materials, webinars and trainings. It also describes ongoing activities like account access, newsletters, webinars and dedicated support to help partners be successful. Metrics are provided showing Constant Contact's impact on customer retention and revenue. The goals are to increase awareness, adoption and success of iPromoteu's partners through this marketing partnership.

2. Introduction
#1
1998
9,000
$1B

3. Who We Are
Leading provider of an on-demand suite of marketing solutions for
small businesses and non-profits.
CUSTOMERS
575,000+
EMPLOYEES
1,000+
CTCT

4. Offers &
Promotions
Events &
Registrations
Newsletters &
Announcements
Email
Marketing
Feedback
& Surveys
Mobile
Access
Complete marketing solution

5. Partnership Goals
At Constant Contact, our objective is to:
Understand your
individual goals
Recommend specific
marketing plans that
meet your goals
Ensure open
communication based
on your goals

6. Our Process
We provide personal attention to our Solution Provider Partners in working to:
Identify the opportunity Strategize on the best
marketing approach
Manage the launch plan

7. Scope of Agreement
Our goals remain the same:

8. Pre-Commitment Stage
Channel Partner
Successfully spec out and organize all the components of the potential Channel Partnership
where the scope and structure of the partnership is defined.

9. Channel Partner Launch Team
Successfully coordinate all the components of the Channel Partnership to go to market
and provide assistance with the sales process.
 Marketing (including local, regional, international
events)
 Packaging, pricing, and promotion.
 Creative
 Content
 Billing
 Engineering
 Custom Services
 Digital (Video – Branding + Messaging Collaboration,
Script writing collaboration.
‒ Screencast recording
‒ Production (HD Broadcast Camera, Lights + Audio)
‒ Post-Production (logging footage, editing, graphics,
etc…)
‒ Music
‒ Licenses (Youtube)
‒ SEO Copywriting

10. Research has found that a
5% increase in customer
retention can increase
profits by 25 to 95%
Delivering Results
Through our strategic partnership, we expect to:

11. Launch Activities
• Customized email text to announce launch
• Screenshots and text for websites
• Launch webinar to network
• Sales enablement training & product demo
• Custom co-branded handout for online and in-person events
• Custom landing page

12. Customized Email Text to Partners’ Customers
Keep your business growing with
Email Marketing and
iPromoteu
Dear Lauren,
As iPromoteu recently informed you, your one-year complementary
Constant Contact Email Marketing account is about to expire.
There’s nothing to worry about! Simply schedule a time for us to call
you so you can keep your account active. You’ll save 30% off your

13. Screenshots for website

14. Designed to inform,
educate, and empower
your affiliates
Launch webinar to network

15. Increase affiliates
sales effectiveness
enabling real
business growth
Sales enablement training & product demo

16. Drive affiliate adoption
with ready-to-use
sell sheets
Custom co-branded handout

17. Custom Landing Page

18. Post Launch Activities
• Free Constant Contact account and co-branded URL
• Monthly partner newsletter
• Access to live and recorded webinars
• Access to marketing resource center
• Dedicated partner and account manager
• 2 webinars to train partner network
• Engagement team follow-up post-marketing activities
• Customized promotional materials for web & email
• Constant Contact speaker at 2015 iPromoteu conference
• Post event email nurture
• Creation of landing page

19. Free Constant Contact Account for iPromoteU
Account and
co-branded URL
to drive affiliate
signups

20. Access to live and recorded webinars

21. Dedicated partner and account management
Strategize and
collaborate with our
partner experts

22. 2 Webinars to train affiliate network
Live online webinars
designed to help
affiliates learn best
practices

23. Post-marketing sales engagement
Put our award-winning
sales team to work
for you

24. Customized promotional materials for web & email
All Can be
Co-Branded, Text & Images
can be Customized

25. Constant Contact speaker at 2015 iPromoteu
conference
Provide your network
with an engaging and
customized live seminar

26. Post event email nurture
Build relationship and trust
with automated, consistent
and relevant emails

27. Testimonial
“Constant Contact is a win-win for
me and my clients. I am able to
grow my revenues while helping
my clients grow theirs.”
Berry Eichner,
Berry Eichner Consulting
“The best part of the Solution Providers
program is the account managers, who act
as personal coaches. The individualized
attention has really helped my company
increase revenue across the board.”
Kim Butler,
The URL Dr.
“Access to Constant Contact’s support team as well
as training and insight on their tools help HUTdogs
stay up-to-date and focused on delivering valuable
solutions to our customers.”
David Finstrom,
HUTdogs.
“”…I’m allied with a great and recognizable
company. So many of my clients tell me
about the radio and TV commercials and
how they thought of me when they
heard/saw Constant Contact. There’s
nothing better than having my name and
face attached to a Constant Contact
commercial when I’m not even in it.”
Bonnie Kantor,
Pressing Issues

28. Partner Channel Sales Alignment
Align your sales and marketing teams to maximize the ROI from our
channel marketing efforts.
 Educate both sales and marketing teams on
the state of the marketing campaign
 How sales and marketing work together in
this new partnership
 Introduce your sales team to the Constant
Contact Products and Tools
 In-depth tour of prospects and contacts and
how to use them to meet your sales goals

29. Lead Conversion
Campaign Development & Execution
A campaign to get more leads from our partnership channel

30. Custom Consulting
A customized consulting and training experience for your team.
Work with a dedicated Constant Contact expert team to build a custom consulting service that fits your needs.

31. Constant Contacts Customer Retention Rates
0
10
20
30
40
50
60
2009 2010 2011 2012 2013
Average Revenue Months
~10
MONTHS
~40
~50
increased
customer retention rate
~50 months

32. Screenshots and
text for websites
Timeline for launch activities
Our sales and marketing team will go to work right away to execute on our agreement.
Customized email text to
announce launch
3-4 Weeks
Custom co-branded handout for
online and in-person events
3-4 Weeks
Custom landing
page
7-8 Weeks
Launch webinar to network
(includes product demo)

33. Creation of landing page
Timeline for post-launch activities
Once all launch activities are executed, we will continue to drive awareness, adoption, and
promote best-practices so your network is successful.
Free Constant Contact
account and co-
branded URL
Engagement team
follow up post
marketing activities
Monthly
Monthly partner
newsletter
Ongoing
• Access to live and recorded webinars
• Access to marketing resource center
Dedicated partner
and account manager
Customized promotional
materials for web & email
2 webinars to train
partner network
3-4 Weeks
Creation of landing
page
5 Weeks
Post event email
nurture

34. Add-On Opportunities
2-4 MONTHS 4-6 WEEKS 6-8 WEEKS 3-4 WEEKS VARIES 4-6 WEEKS
These can be offered to middle and top tier partners, but should be discussed with marketing
in detail, as they involve additional resources.

35. Accelerate Your Business. Now.
Do we have a deal?

36. Deliverables
 Speaking Engagements
 Sales Meeting
 Product Demonstrations
 Campaign Creation
 Coaching & Enablement
 Webinars
 Training Sessions
 Partner Resource Center
 Webinars & Videos
 Email Nurture
 Customizable Materials
 Landing Page
 ??? in Spend