Automate Campaigns - Generate business that you currently do not touch.

1. Automated Marketing Campaigns
WHY

2. Generate business that
you currently do not touch.

3. Today’s Situation
Executives - Multiple Demands
1. Life Balance
2. Employees
3. Partnerships
4. Technology
Growth

4. Today’s Situation (continued)
Executives Want
1. Trade show success
2. Qualified deals
3. 24/7 business development
4. Shorter conversion cycle
Automated Marketing Campaigns

5. Solution - 80/20 Plan
20% Sales
80% Campaigns
Your Company

6. Campaign Example
Remote Digital Targeting
1. Meet 2. Work / live 3. Travel

7. How - Campaign Automation
1. Target 2. Content 3. Engine

8. Mailer - Coffee Break
Automate
John:
Have a Starbucks coffee from Grove 24/7.
Please go to johnsmith@yourco.com and
enter #GROVE to get your gift card.
Direct prospect to microsite

9. Automate John,
Please confirm the following and
we will send you a gift card for a
Starbucks coffee.
Select
Trends
Select
Auto Fill
Auto Fill
Smith
VP of Marketing
John
Company
Work Email
Last Name
Title
First Name
Resources
Coffee Break Microsite

10. New Employee - Onboarding Campaign
WOTC (work opportunity tax credits)
High Turnover - 100 employees
$20,000 in tax credits

11. Automate – Campaigns
1. Trade Show
2. Onboarding
3. Recruiting
4. Customers
5. Social Media

12. 10 point Summary – 12 months:
1. 400 Companies - 800 target prospects, 12 months, 100 companies qtrly.
2. 24/7 Campaign solutions from market experts.
3. 6 Campaigns, 4 full campaigns, 2 bonus trial campaigns, qtrly evaluations.
4. 14,400 contacts – 18 timed touches, representing multiple channels -
email, social media, custom postcard, phone and microsite landing page.
5. 100 WARM Prospects – 12.5% of the 800 individual targets.
6. 20 new deals, 5% of 400 prospect companies.
7. Reliable follow up – nurture prospects through drip campaigns .
8. Contract Executive Management - no commissions, fixed rates.
9. Launch – 2 - 3 weeks after receiving deposit and first months retainers.
10. Secure technology – delivering dependable campaigns.
Sales Process Game Changer
80/20 Plan – Automate Trade Show

13. Examples
Microsite / Mailer - 6,000 businesses, added
450 new customers per door.
Retargeting - Quarterly campaigns, targeting
1.6 million customers.
Preferred Partners
Remote Digital Targeting - Reduce travel
• Geofencing
• IP Targeting

14. Small to Medium Size Business Survey
Executives Want
70% of SMBs say their digital
marketing budgets will increase.

15. Vision -
Develop new business for Your Company
“It’s not the strongest of the species
that survives, nor the most intelligent
that survives. It is the one that is
most adaptable to change”. -
Charles Darwin

16. Solution - 80/20 Plan
20% Sales
80% Campaigns
Your Company
Julian Pace: 502-727-2696
Generate business that you currently do not touch.