11 types of blogs to generate web traffic2

11 TYPES OF BLOG POSTS
TO GENERATE SEARCH
TRAFFIC
JEANNETTE PALADINO
WRITER-IN-CHIEF
WRITE SPEAK SELL
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

1. HOW TO
People always want to learn how to do
things better, faster, cheaper, safer. How-to
blogs appeal to every demographic. Want
to learn how to mow your lawn? Head over
to Consumer Reports.

2. PROMOTE A CAUSE
You may feel passionate about a cause. A
particular passion of mine is women and
heart disease. I could make the case about
why my readers should join the Go Red
campaign to educate women on the risks of
heart disease.

3. ANALYSIS
In this type of post you can demonstrate your
expertise by including your own opinions and
those of other experts – linking to authority sites
also boosts your SEO.
I wrote one a while back entitled “The New
Leadership Paradigm: Rule by Community” that
described the spontaneous formation of new
communities of leaders made possible by the
power of the Internet. This type of post is also
called a Roundup.

4. REVIEWS
What’s your field? Has an expert written a
new book you can review?

5. Q&A
This a great way to conduct an interview
with a guest. It helps if that guest is an
authority in her field and you can get a
backlink to her website. The guest agreeing
to an interview is also is an implied
endorsement of you and your company.

6. ENTERTAINMENT
Some blogs are simply meant to entertain.
They can be about serious topics – like a
lack of service that I experienced at Home
Depot in a post “Don’t Forget to Bring Your
Own Saw to Home Depot,” but written with
humor with the primary purpose to
entertain your readers.

7. PROMOTIONAL
You may have a new product or service that
you feel the world can’t live without. Write a
post – but don’t be too sales-y. Remember
that the reader is always asking “What’s in
it for me?”

8. LISTS
Like this one on blog posts. How about a
list of what you consider to be the best
books on leadership, or your top 10 list of
social media experts.

9. INSPIRATIONAL
Posts that ask people to be better citizens,
to follow their passions in life, and to tap
their inner spirit are examples of topics that
will hopefully inspire your readers to action
– and make you feel better, too.

10. PROBLEM/SOLUTION
A demonstrated winner. I wrote a post a
while back “Why Can’t WordPress Tutorials
be Written in Language for Regular
People?” I received a lot of comments and I
was most gratified by this one, “This was
so helpful!!! I’ve been trying to figure this
out for almost 24 hours!!! ...LOL.”

11. INSTRUCTIONAL
I wrote a post entitled “How to Insert the
Name of Your Website into Your LinkedIn
Profile” that received many thank-you’s. So
simple, but many LinkedIn users don’t
know how – just take a look at some
profiles and you will see the default
“Company Website” and not the actual
company name.

JEANNETTE PALADINO
Social media writer and blogger helping organizations to build
brand awareness, increase revenues, and engage employees as
brand advocates on social media.
• Sharpens company brands and key messages.
• Advises organizations on LinkedIn strategies.
• Writes and optimizes LinkedIn profiles.
• Writes blogs and websites
LET ME KNOW IF I CAN BE OF HELP!!

11 types of blogs to generate web traffic2

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (20)

Similar a 11 types of blogs to generate web traffic2

Similar a 11 types of blogs to generate web traffic2 (20)

Último

Último (20)

11 types of blogs to generate web traffic2