As the mobile agenda arises ;analyst claim that at the same time the mobile advertising throughout the world will increase from $6 billion last year to $28 billion in Next 3 years.With smartphones’ sales becoming more widespread, the growth situation will remain the same in major countries , if not more , so in both the third world and new emerging markets where users starts to switch from feature phones to the Smartphone . http://www.kinokuniya.com/my/index.php/fbs003?common_param=9789810739584