1. a tool to facilite Technocenter’s team
to design and deliver
the NExT experience to our customers
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

2. atelier P | innovation process and show room : 1
3 examples to benchmark us
le Panasonic Center : Tokyo
Open to public, The first floor invites the visitor to discover a showcase about ubiquitous
digital network. Splitted into 3 parts, It drives the visitor from today room, introducing new
products and core technologies to prospective future room with awesome demos of
concept like Digital wall or intelligent table passing by the tomorrow room , which give a
vision of the near future (home network infrastructure, home security,etc)
The second floor gives an environmental showcase and explains in action the six basic
design factors applied in the Matsushita Group.
To complete these showcases, Panasonic proposes to discover the Eco&Ud House, that
bring their vision of a future living to a real-life house located just beside the Panasonic
complex.
Definitively a must for people interested in innovation. The Panasonic center concretizes all
the work done by this company in the field of R&D and innovation. They are at the leading
edge of innovation and they want people to know it.
l’échangeur : Paris - European centre for innovative customers relations
Starting from a platform of technical demos dedicated to one French distribution network ( groupe Galeries
Lafayette ), L’echangeur has open its doors to partners and customers to become a place to discover,
discuss and exchange about new technologies and their roles and impact in the field of distribution and
customer relations. Located right in the center of Paris, it provides 1600 m 2 and 6 thematics
platforms.L’ECHANGEUR is now a business based on 3 kind of services : personnalised seminars featuring
demos, room rental to organize events, consulting services in the field of technology watch.
KDDI : Toyko Harajuku
Located in the Harajuku area, highly frequented by the young people, This 5
floors building gives to KDDI a good opportunity to get in touch with their target
Number one : the young people fond of music and entertainment.
It is really oriented as a show room and promote the KDDI products. A small
place is given to innovation and demos, but it is not very significant. KDDI
preferred attract young people by using the first floor as a musical studio able to
welcome live performance of news musicians and the fifth floor as a 360° wired
café, perfect location for taking a break from the bustle of this very animated
neighboorhood.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

3. atelier P | find the balance 2
introduction
As the previous examples illustrates it, Show-room are basically places to demonstrate company’s products…
As like, they are generally clean and tidy place. Whose access is restricted and content hard to update.
In the same time, companies who wants to involve in an innovation process needs to find spaces to help them
all along this process. As innovation is a social art and happens when people interact with one another, These spaces
must be open, focused on user experience and exchange between the company’s employees.
• show room • innovation
• restricted acces • workshop
• heavy updating • sharing space
process • open
flexibility • disturbed space
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

4. atelier P | from ideas to product 3
A space like Atelier P can play a part at each step of the innovation process that leads from ideas
and concepts to new products to be launched on the market.
blue sky anticipation
an
market
c ipi t
a ti
competition review
na o
nd p
techno review
and assesment ropec commercial launch
new devices
e m e nt
and services
ti v
e su r v e y s
evaluation
ve lo p
prospective collection show
vision tour
t de
creativity group
rk e
concept nursery
ma
nd
ide
la
demos technical experimentation F.U.T
c ia
as
AT
er
and prototyping
an
m
dc
T M
concept testing
m
usability testing
co
on
ce
design by practice focus group
P
pt
R
de
ve technical test 3P project review
O
lo
pm innovation selection n t
C
prototype’s assesment in situ en me
E
S t board - go no go lo p
S e ve
du ct d
usability ess
pro demos set-up
industrial proc S S
testing
O C E
P R
T T M
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

5. atelier P | three axis to embody the technocentre 4
reasons for living and 3 P way of working
more than a simple showroom, a space focused on innovation and design process
of new products and experience for our customers. Atelier P aim to become a tool at the service
of the technocentre teams to deliver the New EXperience of Telecommunications.
• Prospective : anticipate the future and
include this dimension into our daily
occupation.
• Looking for Perspective between vision
and trends and necessity to deliver
products and services in a short term
issues.
• Design by Practice, positionning our
prototypes and products in their usual
context in order to deeply understand,
uses, position, relation with others
appliances or devices, social context
and by the way, succeeding to design
straighforward and refreshing product.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

6. atelier P | three clusters of functionnalities 5
gathered in a same place
1 2 3
producing / prototyping / tuning / testing context positionning / demonstrating / Sharing point of view / imagineering /
using / evaluating creating / discussing
The lab is here to provide technical people with a place
where they can work on building and setting-up demos.. As location is one of the basic rules of good design The meeting room is definitevely the best place to
process, The home section brings us the ability to apply organise all the differents kinds of current meeting
the design by practice principle. Thus, we can evaluate encountered in innovation and design process : from
hollistically our prototypes, services or products in their real creativity groups to F.U.T kick-off passing by focus group
situation of use. It’s also a good place to introduce and to do concept testing.
make demos of our new products.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

7. atelier P | a whole range of services to 3P 6
projects players
competition review 1 Here is an overview of the main kinds of services you can find at atelier P 3P project review 11
How ? technocenter’s employees can How ?
discover differents product and services blue sky anticipation In order to communicate about your
available to use through the atelier P project towards Technocenter
dedicated service. Then, they can book 1 Employees, you can book atelier P
a slot of time to test these equip-
atelier P meeting room to present your project or
ments… People can make suggestions its status.
to get new products. For special If you wish to illustrate your presentation
occasions, we can also organise with demo, check with atelier P
competition tour on some manager technical details before
commercial launch installing your demos.
2
prospective / or thematic tour 2 11 technical test 10
How ? 2 or 3 times a year, atelier P will How ?
propose through the intranet to register Some test beds could be temporarily
to special event. Based on users trip ( 2 months max ) used by 3P projects for
focused on specific topics, these technical test. Then a temporarily
prospective tousr will provide the access should be given to people in
technocenter teams with ideas and 10 charge to these tests.
insights regarding the differents topics 3
Atelier P test beds are equiped with
we are involved in. basics configuration. If not convenient
for their needs, 3 P…
9
new devices and services evaluation 3 collection collection 9
How ? Atelier P will regurlaly get new How ?
show Following each presentation ot the last
products or devices to reflect the
market trends. Each of these acquisi- 4 concept nursery prototype 8 collection, atelier P will host most of the
tion will be tested and evaluated. content of this collection.
The results will be published on the On collective demand, brief presentation
atelier P dedicated website. of these collection could be made with
7
On some specific matters, we might the help of 3 P project concerned.
evaluate products on demand. 5 6
creativity group 4 concept testing 5 demos set-up and prototyping 6 usability testing 7 F.U.T kick-off and hosting 8
How ? Booking the atelier P room to How ? Booking the atelier P to How ? Some test bed could be How ? The apartment could welcome How ?
organise creativity groups in an open organise concept testing focus group. If temporarily (2 months max) used by 3P usability test of devices, services and In collaboration with Customers Trials
and non formal space could be very available you can install * your proof of projects to prototype and set-up their interfaces. These test could be driven by team, you can organise kick-off meeting
efficient to install a creative spirit. concept into the proper context of use demos. Then a temporarily access R&D C.T.C or user research in market for a Friendly User Test of your product.
to help people have a better understan- should be given to people in charge of research. Regarding the nature of the product,
Atelier P room can welcome groups of ding of your concept. technique. Atelier P test beds are atelier P could host the service to be
12 persons maximum. Reservations * check with atelier P manager equiped with basics configuration. If not tested.
can be made through our website. technical details before installing your convenient for their needs, 3 P projects
demos. must provide the material they need and
are responsible for installation.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

8. atelier P | la collection 7
three times a year, an appointement
with the market a process lead
by the Technocentre to faster our abilities
to launch on a regulary basis.
New and innovative products.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

9. atelier P | la collection, how it works? 8
« After show » migrate collection to BUs,
Innovation gardens…
1 week to welcome press
after? ( 300 to 400 people )
Pipeline of 3 / 6 / 9 months
External event presentation to press,
products & services
financial and industry analysts,
shareholders, large accounts customers,
industrial partners…
collection show
Propose shortlist
n
for GMC validation
final selection Rehearsal, coach training
o
-> final selection
and collection preview for NSM staff
i
t
a
s
i
n
a
g
e o r
v e n t
Set up and organisation of usages demos
for selected products
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

10. atelier P | la collection, after? 9
collection show adaption, migration after
( Bassano ) de la collection
communication interne Technocentre
la collection • intranet
• écrans TV
une semaine de présentation :
• journalistes
• analystes
• actionnaires
• conseil d’administration communication corporate
• partenaires technocentre -> groupe FT
• grands comptes
•…
( 300 personnes )
communication externe
• agences
• Jardins de l’innovation
• boutique Madeleine
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

11. atelier P | a whole range of services to 3P 10
projects players
top managment visite presse
parcours type de présentations visite guidée pour les journalistes
des démos ou de la collection.
reponsable encadrement :
reponsable encadrement : Anthony Filben
Claude Chimier
tournage vidéo
tournage vidéo - interviews dans
l’atelier P.
reponsable encadrement :
Sylvain Hudelot
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

12. atelier P | user’s guide 11
lobby
3
the laboratory
the meeting room 2
1 tableau électrique
2
2 lecteur de badge
children’bedroom cook hall mezzanine
3 armoire de brassage
1
l’appart’
parents’bedroom
office
living
terrace
• Access to atelier P is restricted to. The current manager is Patrick Audinet. He is part of Kumquat Team ( Group
• But every employee can benefit from these facilities, to access it, You can book anticipation Marketing ).
the space from this temporary website : To reach him : patrick.audinet@orange-ftgroup.com
http://sragenda.zapto.org/agenda/index.php?msg=1 • Office : 01 55 48 77 33
enter « show » as ID and « room » as password • Mobile : 06 07 59 68 76
A specific website will be built soon to give all the information you need about
Atelier P, its program and the conditions of use. We thank you not to move or change any installations without permission of Patrick
Audinet.
When booking a space, please give your reason and what you want to do, if you need
a specific installation or technical configuration, please e-mail the Atelier P manager For safety reason, can welcome up to 20 persons max in this area.
specifying your request and needs. External visitors can access it under the usuals restrictions. They need to be
accompanied and can’t take any pictures or movie without the autorisation
of the communication department.
Atelier P process 3 areas.
The laboratory, L’appart’ and the meeting room.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

13. atelier P | the laboratory 12
produce, prototype, tune and test
1 stratified banq
2 24 groupes de 4 prises courant - 4 prises réseaux - fibre
2
3 restricted access control
1
2
3
Dedicated to technical work, The laboratory access is even more restricted.
If you need it, you can ask Atelier P manager gets access.
Due to their activities closely linked to technical field and prototyping works, some teams have a permanent access to the Lab :
• Next.com
• Handset and devices
permanent access • Customer trial
• Homezone
• Kumquat
• temporary access
• free zone (drop zone)
These teams will have to appoint 2 or 3 persons to benefit from this permanent access. Then each team will be assigned to a place
on the test bed ( 3 groups of sockets ) and could install its own material at its assigned place.
Besides this permanent system, some places are left to give temporary access to any 3 P project need it, to set up a demo for
example. Temporary access will no last more than 2 months. These places will be installed with some pieces of equipment under
the responsability of Atelier P manager. If those materials do not meet the specific needs, then The 3 P project will need to provide
its material.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

14. atelier P | l’appart’ 13
position the context, demonstrate, use, evaluate
lobby
the meeting room the laboratory
children’bedroom l’appart’ hall mezzanine
1
cook 3
2 1 children’ bedroom :
simple bed, commode, bedsid lamp, Hi-Fi connected, Live Zoom
2 cook room :
refregirator, table, stool, Nespresso, Liveradio
3 hall :
cupboard, lamp, Livebox, Livesofa,
parents’bedroom 7 4 parent’ bedroom :
double bed, cupboard, night table, bedside lamp, TV, Set top box, cadre photo,
office 5
5 office room :
table, office armchair, lamp, PC TTHD, Nabaztag,
4
living 6 terrace :
long chair,
6
terrace 7 living room :
settee, armchair, coffee table, carpet, TV Hi-Fi furniture, TV upvp, media center Acer,
Xbox 360, Set top box, telephone HD, camera Livezoom, Maligne TV, lampe DAL,
Wii, playstationII,
street
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

15. atelier P | l’appart’ 14
démos présentées dans ce lieu Livebox orchestra
une évolution de la
Livebox
Hi Fi connecté
chaine Hi-Fi
connecté au réseau children’bedroom hall Livesofa
de la maison
cook le porte clé
numérique
caméra Livezoom
caméra Wi-Fi
TV upvp
télévision haute
définition
Liveradio
poste de radio parents’bedroom Media center
connecté Wi-Fi programmations
office des contenus
numériques
living téléphone HD
téléphone fixe avec
terrace un son de trés
haute qualité
caméra Livezoom
Caméra Wi-Fi
TV - Set top box PC TTHD
PC connecté en Xbox 360
haut débit console de jeux
Windows Vista avec grand écran
cadre photo Nabaztag
cadre photo lapin Wi-Fi Maligne TV
numérique communicant TV HD avec
connecté bouquet TPS en
haut débit
lampe DAL
lampe Wi-Fi
d'ambiance
donnant la météo
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

16. atelier P | the meeting room 15
sharing point of view/imagineering/creating/discussing
greeting
1
the laboratory
the meeting
room
children’bedroom hall mezzanine
cook
k
1 the meeting room :
meeting table, ten chairs, commode, potence lamp, TVHD, TV 3D.
l’appart’ A venir :
• meube pour la TV 3D en réalisation
parents’bedroom • tableau noir
• paper board
• vitre sans teint
office
living
g
terrace
street
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

17. atelier P | site web 16
A VENIR
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

18. atelier P | visual identity 17
Notre proposition sur le nommage du lieu est « atelier P ».
Atelier, car c’est depuis le départ un endroit où l’on travaille, où l’on élabore des concept et des produits.
Le « P » permet la fédération des différents mots-clés qui peuvent concrétiser l’atelier.
Tag cloud; les mots-clés commencent tous par P,
ils restent dans le périmètre du technocentre
et de la culture 3P.
Ils apparaissent en gris pour ne pas
entrer en lutte avec le reste de l’image.
le logo. Il apparait derrière le rideau en écrétage pour renforcer
le coté mise en scène du showroom.
Un effet d’ombre portée permet de donner une profondeur
dans la scène afin d’évoquer l’idée de mise en perspective
en court-terme et long-terme.
la signature est corporate Orange / FT.
marquage sur la porte d’entrée système d’identité visuelle sur les cloisons mobiles.
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

19. atelier P | signalétique intérieure 18
Sur chaqune des cloisons mobiles qui définissent les espaces, on peut accrocher une planche explicative. Cette signalétique permet de
montrer les usages présentés dans la pièce.
200
213
porte document
plexi transparent 3 mm
document imprimable en format A3
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007

20. atelier P | système d’identité visuelle 19
le label
La création de ce label permet d’évaluer d’un seul coup d’œil le niveau d’une démo.
Lorsqu’on montre un produit ( même un concurrent ), ce label permet de le jauger. les labels dans leurs différents états
• état prospectif
• état d’un projet
labélisation naissant
titre du produit
le livesofa
un accessoire pour la Livebox qui permet de connecter vos gadgets numériques
• état prospectif
• état d’un projet
en mode 3P
jpegjpeg
salon • état d’un produit
scénarisation,
inscrit dans les
argumentation
collections
Fonction lecteur de carte à mémoire
En rentrant du travail, Pierre Bertau a vu des scènes cocasses dans le métro qu’il a imortalisé avec son camphone.
Il introduit la carte (SD card) dans le LiveSofa, ainsi il pourra les visualiser sur la TV du salon ou bien il pourra les enregistrer
dans son PC.
• état d’un produit
lampe USB purement
prise USB
potence d’accrochage prospectif
de trousseau de clefs
iPod
explication schématique
ou photo, plans… Craddle pour iPod
Clé USB
rechargement et diffusion
etc…
lecteur de carte
240
mémoire
200
FT • NExT • Groupe Anticipation Marketing • Kumquat • mars 2007