1. LinkedIn For Recruiters
A Guide for recruiters wanting to
utilize the vast resources LinkedIn
offers to the recruiting community.
By Mark E. Berger, CPC, CIR
Owner, Swat Recruiting
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2. What is LinkedIn?
It’s an online business network of over 30 million
professionals worldwide representing over 150
industries
Millions of new users each month
When you join you create a professional profile.
This profile allows you to find and be found by
colleagues, clients, potential candidates, and
partners.
You continue to grow your network by inviting
trusted contacts to link to you, then in turn you are
linked to their networks.
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3. Branding?
You profile is about YOU, not your company
It’s not who always who you know, but also
who knows you
Builds name recognition
Increased visibility
Improves influence and effectiveness internally
and externally
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4. Anatomy of a Network
• 1st Degree/1st Level Connections – Theoretically, these are
the people you know. They have invited you or you have
invited them to connect directly.
• 2nd Degree/2nd Level Connections – These are friends of
your friends. You may not know them but have easy access
to them through your first level connections.
• 3rd Degree/3rd Level Connections – Typically, you do not
know this group although it will be your largest group of
connections.
• Groups, Also Viewed, Recommendations, Interests,
Associations
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5. My Network - 663
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6. My Network – 2539 (+1876 – 8,481,200)
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7. LinkedIn Memberships
Basic Account remains free of charge.
Free membership features include the ability to maintain a
professional network, build professional profiles and request and
provide recommendations.
Other Accounts
Business accounts cost $19.95 per month or $199.50 per year.
Business Plus accounts cost $50 per month or $500 per year.
Pro accounts cost up to thousands per year.
Specifics can be found at the bottom of your account page. Click
the link to Premium/Upgrade Your Account
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12. Search Tips
Utilize more generic title keywords than skills
keywords
Use Booleans (AND’s, OR’s, -’s)
Search using specific company names
Use filters for
– Geographic locations
– Industries
– Interested in “career opportunities”
– Searching within your groups
– People who joined recently
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13. Let’s Run a Search
keywords – QA OR quality
title - (lab OR laboratory) AND clinical
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44. Maximize Your Profile
Add all your employers, schools, degrees,
certificates, associations, groups and interests to
your profile
Be brief in your descriptions, but add all!
Use the “What are you working on?” feature
Offer/solicit Recommendations
Add all your email addresses new or old
Join groups or start your own
State your goals in the summary section
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45. Complete Your Profile
Get a “friendly” LinkedIn URL
(Account & Settings / Public Profile)
Work towards 100% “profile completeness”
Publish your full public web profile
Use Web Links
(Additional Info section)
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47. Growing Your Network
Search LinkedIn for colleagues and classmates
Find open connectors on LinkedIn:
– LIONS
– MLPF
– TopLinked
– Open Link
Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and
Outlook
Use “Discover your contacts” at least once a month
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48. www.toplinked.com
Click on link to the Toplinked 50
Top Five LinkedIn Networkers
1 Ron Bates 44,000+
2 Kenneth Warner Weinberg 42,000+
3 Andrew 'Flip' Filipowski 42,000+
4 Steven Burda 39,000+
5 Wei Guan 33,000+
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49. Get Recommended
Recommendations are your references
They go a long way towards developing
trust among your connections
Get recommendations from managers, co-
workers, and those that work for you
Get recommendations from happy clients,
people you have placed or those you have
hired
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50. What Top Recruiters do on
LinkedIn
Use AND, OR and – when searching
Search by company name and job title
Search by “joined since last login” for
freshness
Connect with the top-linked people
Use personalized invitations.
Include your LinkedIn profile in your emails!
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51. Contact
Mark Berger CPC, CIR
Owner, Swat Recruiting
314/962-7515
mark@swatrecruiting.com
Invite me to your network!
www.linkedin.com/in/meberger
via
mark@swatrecruiting.com
Follow me on Twitter – I’ll follow you back.
twitter.com/MEBerger
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