Presentation to the AUCC February 23
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Presentation to the AUCC February 23
- 1. Social Media in the PSE Context Joanne Musico & Jean-Paul Rains
- 2. Having a story to tell • One of fastest-growing universities in Canada, enrolment up from 6,000 to close to 10,000 in past decade • Jumped seven places in Maclean‟s university rankings in the past two years, the highest increase of any Canadian university • Maclean‟s: one of three Canadian universities “on the radar” • Globe and Mail: “Laurentian has buzz”; “Sudbury: the unlikely magnet for global education” • Canada‟s newest medical school, upcoming school of architecture • Mining, forensic science programs receiving international attention • Planning for new campus in Barrie • New strategic plan, academic plan
- 3. Key takeaways 1. Your brand‟s voice and value proposition 2. Expanding your social network with key audiences 3. Government Relations through Social Media
- 4. Your Brand’s Voice and Value Proposition • What are the qualifiers of your brand‟s voice? • Who are you speaking to? – How can you best reach those audiences? • What do you perceive your value to be? – Does that value differ from your audience‟s perceived value?
- 5. Your Brand’s Voice and Value Proposition • Enabling your internal community to share the voice – Creating your Social Media Community • Approaching policy and resourcing – Our „Handbook‟ – Resources for policy creation • Governance structure – Collaborative – Building capacity over building approval structures
- 6. Athletics Community Community Manager Future Alumni Manager Students Student Part-Time Bloggers Student Student Success
- 7. Expanding your network with key audiences • Social Network should reflect your stakeholder network • Move beyond your immediate followers • Actively listening • Knowing when to act and when to observe
- 8. Expanding your network with key audiences • Social Network should reflect your stakeholder network – Does your Twitter account follow these stakeholders? • Move beyond your immediate followers – Who is influencing your stakeholders?
- 9. Expanding your network with key audiences • Actively listening – Monitoring tools – Twitter Search – IceRocket.com
- 10. Expanding your network with key audiences • Knowing when to act and when to observe Pride Venting Question Community Manager
- 11. GR through Social Media • The art of the Alley-Oop, on Twitter • Strategic Tweets and striking the political balance • Sharing Networks and the power of your Re-Tweet • Being a conduit for conversation
- 12. The art of the GR through Social Media • The art of the Alley-Oop, on Twitter • Strategic Tweets and striking the political balance
- 13. GR through Social Media • Sharing Networks and the power of your Re-Tweet • Being a conduit for conversation
Notas del editor
- Important to ask ourselves these questions to see if our vision of our brand lines up with our audience. And if it doesn’t, what bridging are we doing?
- Approve the blogger, not the blog.