Every Cloud Has a Silver Lining

Every Cloud Has a Silver Lining Marketing “The Cloud” John Pozadzides Chief Marketing Officer Layered Tech [email_address]

Marketing “The Cloud” ,[object Object]

Before We Get Started… ,[object Object],I’m also a client! Sy Sterling – President Hair Club for Men

A Glimpse at What I’ve Got Pozadzides.com OneMansBlog.com Woopra.com HTMLHelp.com

Gartner’s Picks for 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cloud as a Growth Engine ,[object Object],[object Object]

Forrester Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IDC’s Virtualization Market Worldwide Physical and Logical Servers ( Millions per year) Source: Server Virtualization Market Forecast and Analysis, 2006 – 2011 ; IDC; (January 2008)

Cloud Computing Goes Mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Big Question ,[object Object],[object Object]

Everyone Is Talking About It! A Google Search for “cloud computing” found 28,000 results one week! Gizmodo Fortune GigaOM ReadWriteWeb

Virtualization is the Highest Impact Trend ,[object Object],[object Object],[object Object],[object Object]

The Bottom Line ,[object Object],[object Object],[object Object]

Fear, Uncertainty and Doubt! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fear, Uncertainty and Doubt! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fear, Uncertainty and Doubt! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Bottom Line ,[object Object],[object Object]

How do I explain it to the masses?

In Very Simple Terms ,[object Object],[object Object],Chuck Norris Mini Me IS TO IS TO

Clouds and Virtualization Think of Cloud Computing as a sub-set of Virtualization. All Routinely called “Clouds”

Virtualization Options Abound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reasons to Virtualize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Machines Can Be Clustered! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Servers Can Be Combined In a Grid ,[object Object],[object Object]

Grid Computing Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Load Balancer ½ CPU / 64MB Ram / 20 MB Disk 3. Spare resources are used for redundancy and scalability. 4. Performance, reliability and value all improve. Grid Computing Example ,[object Object],Firewall ½ CPU / 64MB Ram / 20 MB Disk 2. Applications are allocated the exact hardware required. WWW 1 CPU 512 MB Ram 20 MB Disk WWW 1 CPU 512 MB Ram 20 MB Disk WWW 1 CPU 512 MB Ram 20 MB Disk Database 2 CPUs 4GB Ram 1 TB Hard Disk

Utility Computing Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of “Cloud” Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Marketing “The Cloud” John Pozadzides Chief Marketing Officer Layered Tech [email_address]

Every Cloud Has a Silver Lining

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