Social Media Success Despite Regulation
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Social Media Success Despite Regulation
- 1. Social Media Success Despite Regulation jaimepunishill - citi - @jpunishill gregmatthews - humana - @chimoose
- 2. the truth about regulated industry
- 4. don’t let regulations be your excuse
- 5. the control functions are your FRIENDs
- 6. make them your evangelists
- 7. this isn’t just another marketing channel
- 9. find a safe place to experiment Photo by Chemical Heritage Foundation - http://www.flickr.com/photos/chemheritage/4437759081/
- 10. build out controls, this stuff lasts forever
- 11. don’t let legal define your voice
- 12. there IS a price to humanity “The most hated man on the internet”
- 13. so come prepared :) Punishill Butcher Hitchew Hackett
- 14. the end jaimepunishill - @jpunishill greg matthews - @chimoose
Notas del editor
- Regulations dictate some of our business practicesThey dictate some of our marketing practicesBut as far as social is concerned, they’re 87% the same
- Just kidding about the 87%. But we’re mostly like everyone else.
- [We’ve let them shield us from having to make changes everybody else already made]It’s much easier – and perfectly natural – for internal departments to just say no.
- IT’S A DIFFERENT WAY OF DOING BUSINESSNot just another layer of approvals for stuffCore departments in your company have to think about all kinds of new challenges:The tension inherent in a marriage between traditional corporate structures (top-down control) and the nature of social media (groundswell)Workforce Culture – openness is a different way to operateIntellectual Property – who owns user-generated content and crowdsourced ideas?Data security – how can you protect a company’s data in an open world?
- [so how do you effect change?][fight process with process]Make the departments a part of the process rather than teeing them up as a roadblock at the end.Get them emotionally engaged.
- [try stuff to build capability]Don’t overburden yourself with strategyFocus on what you can change, not what you cantDon’t worry too much about getting an executive sponsor – get an executive that wont get in your way
- Even with all this excitement of social media, there’s still a lot of questions that need answ3ered. For example. Miley Cyrus deleted her twitter account, but yet her tweets live on. Us gov to now archive social dataWhat will the long-term reaction be to using consumer data? What about privacy?Brands exploring new ways to use, store & analyze social data against there customer base
- We’re looking to be a part of a consumer-centered social revolution in health . . . Come and join us.