1. Trends 2014
Kansas Association of Realtors
Presented by REAL Trends Consulting
October 8, 2013

2. Trends 2014
 Competition intensifies
 Technology driving investment decisions
 Core services under assault
 Recruiting and development of new
sales agents a must

3. Competition intensifies
 Lower inventories
 New forms of lower cost realty firms
 Aging of sales agent force

4. Technology driving investment
decisions
 Brokers faced with constant pressure to
update technology platforms and options
 Other fixed investment lacking
 Returns are scarce from investment in
technology

5. Core services under assault
 Dodd Frank, Consumer Finance
Protection Bureau and state regulatory
authorities are banning many forms of
core service relationships
 In other cases profitability from core
services reduced materially due to
increased regulation

6. Recruiting and development a
must
 The cost of recruiting experienced
agents have priced this option out of the
market for many realty firms
 While new sales agents are increasing in
most areas, the cost and time to develop
them is extensive

7. Recruiting and development a
must
 Management talent is the most scarce
resource in the realty industry yet
receives little to no investment of time or
resource
 Industry productivity is increasingly
concentrated in the more experienced
(and aged) sales agent force