Axial Mobile is a branded application for hospitals and health systems. Axial Mobile supports both iOS and Android and can be customized to fit the distinct needs of hospitals and health organizations. Designed with input from physicians at the Mayo Clinic, Axial Mobile is the leading mobile solution on the market today.

2. Branded mobile apps for
hospitals and healthcare
institutions
2

3. Health system information at a patient’s fingertips
It is easy to get lost in
hospitals. Floor plans, Many hospital
maps, and directions help encounters involve new
patients find their way diagnoses and related
around. tests. Patients need a
convenient and trusted
means of understanding
what it all means.
Diabetes
Patients need the ability The future of healthcare
to reach out to their involves greater patient
Obesity providers. With click- involvement in their
to-call functionality, care. Patients need a
Heart Disease patients have access to means to track such
the health system staff items as cholesterol
via their phone. levels, glucose, weight,
etc.

4. Current Product Features
Way Finding for all Locations
Locate particular buildings and floors.
Diabetes
Obesity
Heart Disease

5. Current Product Features
Click-to-Call by Department and Specialty
Access physician directory ranging from specialists to geo-locating a medical facility or clinic.
Diabetes
Obesity
Heart Disease

6. Current Product Features
Research Conditions with a Full Medical Library and First Aid Info
Complete a-Z health information provided by Mayo Clinic ranging from diseases, health tips, first
aid, tests and procedures.
Diabetes
Obesity
Heart Disease

7. Current Product Features
Track Personal Health through a Suite of Health Trackers
Health trackers that focus on the most common ailments ranging from weight management to
monitoring intake of meds. Synched and saved information.
Diabetes
Obesity
Heart Disease

8. Current Product Features
myWeight
Track weight with ease. See statistics and graphs of your progress. Easily share to your medical
provider.
Diabetes
Obesity
Heart Disease

9. Current Product Features
myPressure
Track blood pressure with ease. See statistics and graphs of your progress. Easily share to your
medical provider.
Diabetes
Obesity
Heart Disease

10. Current Product Features
myGlucose
Track glucose levels with ease. See statistics and graphs of your progress. Easily share to your
medical provider.
Diabetes
Obesity
Heart Disease

11. Current Product Features
myPills
Track med intake for multiple people, reminders and notifications so you don't miss an intake,
and easily share med history to medical provider.
Diabetes
Obesity
Heart Disease

12. Current Product Features
myMigraine
Track migraines by location, triggers, symptoms, and run reports based on outcomes. Share
them in email with others.
Diabetes
Obesity
Heart Disease

13. Easy to use back-end system
- Dynamic management system for app to make changes on the fly to all platforms with one
click
Diabetes
Obesity
Heart Disease

14. Easy to use back-end system
- Add branding elements on the fly
- Change app color on in real-time
- Can make changes to app without resubmitting to app stores
Diabetes
Obesity
Heart Disease

15. Easy to use back-end system
- Add way-finding objects like building photos and maps
Diabetes
Obesity
Heart Disease

16. Easy to use back-end system
- Editing and add departments and physicians into directory
Diabetes
Obesity
Heart Disease

17. Easy to use back-end system
- Editing and add locations to be placed on map.
Diabetes
Obesity
Heart Disease

18. Easy to use back-end system
- Editing and add content feeds for news and information
Diabetes
Obesity
Heart Disease

19. Easy to use back-end system
- Geo metrics for usage numbers and by device
Diabetes
Obesity
Heart Disease

20. More than 50% of Americans
own smartphones
U.S. Adoption Smartphone Rate:
75%
Diabetes Cancer
Obesity Depression
50% Heart Disease Hypertension
25%
Q1 2010 Q1 2011 90% Q1 2012 Q1 2013
Feature Phone Smartphone
Source: Nielson

21. Apps = 80% of mobile use
Time Spent Between App and Mobile Browser:
2009 2012
20%
Browser
36% App
80% App
64% Browser
App Browser
Source: comScore

22. Patient Demand is Here
86% of patients like the idea of remote health care
services
61% of them indicated they would like it delivered via
mobile device
Source: PricewaterhouseCoopers - 2011

23. MDs are ahead of the curve
Own Smartphone Own Tablet
Don’t Own Smartphone Don’t Own Tablet
23%
45%
55%
77%
21% intend to purchase smartphone in 33% intend to purchase tablet in
6 months 6 months
Source: MedData Group

24. Health apps on 1 of 3 phones
by 2015
Diabetes
Obesity
Heart Disease
Source: Neilson - December 2011

25. Why Axial?
• Mobile Experience:
The technical team that designed Axial Mobile has produced mobile apps for over 300 enterprise
customers.
• Health Care Expertise:
Axial specializes in healthcare solutions for health systems. Our platform gives you expansion options.
Axial also has a strategic relationship with the Mayo Clinic for oversight of our clinical content and
approach.
• Ongoing Support & Updates:
A subscription to Axial Mobile means that you will not have to worry about how you are going to
support new releases of Apple iOS and Android. We take care of all of that for you. Also included in
your subscription are new features and functionality. This means that your users will always have a
world-class mobile experience.

26. Meet Our Management
Team

27. Meet Our Management
Team
Former Director of
Former Red Hat COO
Product Management at
EVP Red Hat Health Care Red Hat
Former CIO Previously with MIT
idealab! and CitySearch
UBS Investment Banking
IT MBA from Harvard
30 years experience Business School.
growing companies using Matt Mattox
Joanne Rohde disruptive business VP Products
CEO & Founder models.
Leadership at Nortel Former EVP UBS
Networks, Fujitsu & Investment Bank, VP,
Sumitomo. Equity Capital Markets,
Start-up experience DLJ Securities
Aegis, Videoserver MBA – Wharton School
Leadership in standards 20+ years experience in
bodies, ATM Forum, Corporate Finance and
DAVIC, DSL Forum and Operations
Mark Ragusa the IEEE John Casey
VP Business VP Ops & Finance
Development

28. Blue Chip Financial Backing +
Medical Expertise
Canaan
Partners:
-­‐
Founded
1987
-­‐
$3.5
billion
under
management
-­‐
Offices
in
California,
Connec1cut,
India,
and
Israel
Dr.
Stephen
Bloch:
-­‐
Canaan
partner
suppor<ng
Axial
Exchange,
Inc.
-­‐
Former
CEO
of
Radiology
Management
Sciences
-­‐
Trained
as
an
Internist
at
Lenox
Hill
-­‐
Cornell
Medical
School
-­‐
Trained
as
a
Radiologist
at
MGH
-­‐
Harvard
Medical
School
Stephen
Bloch,
MD
Canaan
Partners

29. Clinical Advisors from the
Mayo Clinic
Dr. Nathan Jacobson Dr. Paul Takahashi
Assistant Professor of Family Medicine Associate Professor of Medicine
Mayo Graduate School of Medicine Mayo Graduate School of Medicine
Mayo Clinic Mayo Clinic
Rochester, MN Rochester, MN

30. Thank
you
for
your
:me
and
considera:on
Please
visit
our
website:
www.axialexchange.com
For
addi:onal
ques:ons
or
to
setup
a
call
Donald
Pierce
Sales
Vice
President
Phone:
919.576.9988
Email:
dpierce@axialexchange.com