On-site technical SEO strategies are discussed, including making sites visible to Google through key rankings factors like design, development, content marketing, social media, and video. Proper on-page optimization techniques are also covered, such as XML sitemaps, clean URLs, and using Google Webmaster Tools for site visibility. Common mistakes that can negatively impact rankings like blocking bots, bad site architecture, redirects, and overuse of noindex are also outlined.
2. Key to Top Rankings
Design
SEO Dev
Awesome to the last drop.
3. More than SEO
News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
Forums (AKA all the “free” traffic sources) Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
This is the world we live in.
8. On-Page Optimization
Optimizing is really
important guys.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Burt knows SEO.
9. Organized Site Architecture
Home
A good website page structure
A good crime syndicate structure.
Tree structures are the best way to organize anything.
10. XML Sitemaps
Google loves maps. He loves maps.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
11. Clean, Descriptive URLs
Better www. frenchmilitary.com/napolean/march-on-moscow
www. frenchmilitary.com/cat61/baguettes
www.frenchmilitary.com/cat61/174
www.frenchmilitary.com/f?ID=174
www.frenchmilitary.com/f?cat=61&?ID=174
Worse cdn6.no.frenchmilitary.com/f?cat=61&?ID=174&CustID=5
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Not a real site.
12. Google Webmaster Tools
Google’s own depiction of it’s
search robot.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
See what Google sees.
14. 6 WAYS TO ACCIDENTALLY KILL
YOUR GOOGLE RANKINGS
Chef in the making.
15. 1. Block Google with Robots.txt
/ Ranking suicide
One way to ensure you’ll be made fun of forever.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
16. 2. Bad Site Architecture
Crawlable pages
Uncrawlable pages
Robots are nothing without humans.
20. 6. Sitewide Rel=canonical
Code Sample
Good Home page: <link rel="canonical" href="http://www.cheapsally.com" />
Bad Retailers page: <link rel="canonical" href="http://www.cheapsally.com" />
Home
Blog
rel=canonical
Categories Retailers
21. 5 WAYS WE ARE KILLING
OUR PRODUCTIVITY
And how to stop it
33. How we Stay Productive
“Caffeine, caffeine, caffeine.” –Bryant Pham
34. How we Stay Productive
“I couldn’t do it without music.” –Brittany Barbos
35. How we Stay Productive
“I schedule treats, like 3pm tea time every day.” –Amie Yoshizumi
36. How we Stay Productive
“Eating is my fuel: I stay work hungry by keeping full and stuffing my face.” –Dan Loney
37. Conclusion
“I will never be satisfied with our output. The
second we hit a milestone I want to go higher. I
think hunger is more important than output. I
am 75% satisfied with our hunger. If everyone
does the most they can that’s more important.”
-Dylan Whitman
The end. Thank you.
Notas del editor
Before we can get to the fun, sexy social media and user engagement, we have to satisfy the basics. Like making sure Google can properly read our site.
These findings have demonstrated that when you shift focus from one task to another, that transition is neither fast nor smooth. Instead, there is a lag time during which your brain must yank itself from the initial task and then glom onto the new task. This shift, though it feels instantaneous, takes time. In fact, up to 40 percent more time than single tasking - especially for complex tasks.
But extensive testing in government and private laboratories has notproduced scientific evidence that computer monitors will harm your eyes. Research hasestablished that computer monitors emit little or no hazardous radiation, such as x-ray, ornon-ionizing radiation, such as ultraviolet rays.
Take frequent, short breaks from near work by focusing on a distance object for a fewseconds. Every twenty minutes, get up, stretch your back and neck and look around.Move your eyes and move your body, change your position. http://www.pasadenaeye.com/faq/faq08/faq08_text.html