Portfolio

1. John R. Brown A Berkshire Hathaway Company

2. Business Development

4. DEVELOP A CONSISTENT BRAND IMAGE INCREASE THE AVG TICKET GET OUT THERE CREATE A COMMUNITY TO SHARE THEIR SUCCESS LEVERAGE INNVOATION TO BUILD BRANDS CREATE A BRAND IDENTITY SOLVE THEIR PROBLEMS QUICKLY CREATE NEW OPPORTUNITIES AND TAKE MARKET SHARE OWN YOUR BUSINESS TEACH THEM HOW TO DO THEIR PROJECT WORK THE ASSORTMENT AND STAY ON THE OFFENSIVE UNDERSTAND THE PROJECT AND SOLVE THE PROBLEMS SIMPLIFY THE SHOPPING EXPERIENCE BECOME AN ENTHUSIASTIC ENDORSER AND SELL THE VALUE FOCUS ON CORE PRODUCTS TACTICS CREATE END USER LOYALTY BY DELIVERING A SUPERIOR OWNERSHIP EXPERIENCE IMPROVE REVENUES IN THE CHANNELS THAT SERVE END USERS CREATE INNOVATIVE PRODUCTS THAT REINFORCE THE BRAND PROMISE FUNCTIONAL OBJECTIVE MARKETING SALES PRODUCT DEVELOPMENT BECOME EXTRAORDINARY TO END USERS AND INVALUABLE TO CUSTOMERS PURPOSE Development Business

5. 1. Home & Car Care An internal business dedicated to identifying and developing unique home & car care products and applied technologies “that create new standards for performing tough tasks”. 3 Successful Business Models 2. B2B: Targeting small to mid sized Dealers in multiple channels including Farm, Hardware, Etail, and Lawn & Garden sold & serviced exclusively using internal account specific telemarketing Reps, a wholesale based web site, and target marketing 3. B2C: Targeting high value customers (users) that are seeking superior value and have a propensity to shop via direct mail, online, or telephone. Home & Car Care Powerful Solutions for Tough Tasks Business to Business The End User Business

6. Marketing Communications Driven Businesses E-commerce, Telemarketing, Direct Mail, B2B Sales

9. Product Design & Engineering

10. John R. Brown "The Best Way to Predict the Future Success of a Product is to Create It.."

11. PATENTS (2 examples)

12. Grab N Go Retail Packaging & Storage Solutions Air Tools (Available at Home Depot, Wal-Mart, True Value etc.)

13. Grab N Go Retail Packaging & Storage Solutions Power Tools

14. Patented Onboard Storage System EVA Grip User Friendly Control Panel Ultra Compact Air Solutions with patented online storage systems Accessory Storage Tray Accessory Storage Compartment Patented Onboard Storage System Patented hose storage system

15. Integrated Tool Kit Onboard Storage Solution

16. Breakthrough Air Accessories Digital Tire Gauge Jumbo Display, Backlit “ Smart Chuck” Functions as a 2 in 1 digital tire gauge and air chuck Hybrid Air Coupler Lightweight, Durable, Low Cost

18. 120V Portable Power Solutions for the Auto Backlit LED Power Outlets

19. Export Business International

20. Global Sales, Product Development & Marketing Experience Markets with current and/or prior experience (including Japan)

24. Marketing

25. Commercial Products – Industrial

26. Commercial Products - Retail

27. Brand Positioning Statement We want CH to be the brand DIYers choose to help them achieve professional results. CH tools eliminate or minimize the difficulties associated with using conventional tools for DIY projects. Product characteristics: What specific problem, fear, concern or shortcoming does the product solve? Brand character: Easy to set up, guide/control/use/store, dependable, reliable Tag Line: “Campbell Hausfeld makes it easy to do it like a pro.” End user target: Do-it-yourselfer; men and women with home or auto projects they have to do themselves (to save $$) or enjoy doing themselves Frequency of use: Occasional Quality: Exceeds user’s life expectations for the tool Pricing: Good value Distribution channel: Distribution channels that focus on the moderate to serious DIYer, Including home centers, hardware stores, clubs, automotive stores, internet and catalogs. Warranty: 1-3 yr limited warranty (varies by category)

28. Commercial Brand - Farm & Ag

29. Commercial Brand - Farm & Ag

30. Brand Positioning Statement Objective: Develop a professional-grade brand to help the company pursue new end user segments and new channels of distribution. Product position: Mid tier to premium tier professional grade product. Pricing: Competitively priced as compared to other professional grade brands. Color ID Red/grey/black color image. What is Maxus? Power equipment for pros Tag Line: “Helps Pros Be More Productive” Product: Mid tier to premium tier products Brand character: Tough, durable, reliable End user target: Pro – someone who uses tools to make a living (examples: job site contractor; automotive mechanic, facility maintenance supervisor/plant manager) Frequency of use: Every day Quality: Professional grade quality Pricing: Competitive with other professional grade brands Opportunity: Grow business through development of a professional grade brand name. Warranty: 5 year limited warranty Service: Toll free technical service

31. Merchandising

32. Merchandising

33. Domestic Sales $$