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© Emarketeers 2007
15 Tools & Techniques to Increase
the Success of Your Content
Marketing
Kelvin Newman - Founder, Rough Agenda
Gartner Hype Cycle
Exceptional content takes
all the rewards
Content Marketing is
all the marketing
that’s left.
Seth Godin
http://lor3nzo.com/
THEME
Ed.ward
Tribes
kenjonbro
Hook
iPeat
Engaging Content
Marketing
Evaluation
Buffer
Schedule and plan you content for the best possible time
https://bufferapp.com/
BlueNod
Visualise the interactions around a hashtag or topic
http://bluenod.com/
Tweet Binder
Find the influential Tweeters around a topic
http://www.tweetbinder.com/
Klout
Save time and effort finding great content to share.
http://klout.com/#/create
Bottlenose
Tap into and understand the Zeitgeist
http://bottlenose.com/
BuzzSumo
Identify the most shared links and key influencers for any topic
Social Crawlytics
Learn from your competitors content success stories
https://socialcrawlytics.com/
FollowerWonk
Find the overlaps between influencers in your space.
https://followerwonk.com/
Google Trends
Understand the seasonality in content demand.
http://www.google.com/trends/explore
Uber-suggest
Discover long-tail content ideas driven by demand.
Five Second Test
Quick & cheap feedback on your content design ideas
http://fivesecondtest.com/
Google Consumer Surveys
Get insightful statistics & research for not much money.
https://www.google.com/insights/consumersurveys/home
Real Time Board
Manage ideas and concepts with a Virtual Whiteboard.
https://realtimeboard.com/
Image Raider
Find people sharing your visual content.
http://www.imageraider.com/
Google+ Ripples
See how Content Spreads whilst on Google+
https://plus.google.com/ripple/details?url
© Emarketeers 201427April 10, 2014
Thank you!
• See all our courses at:
http://www.emarketeers.com/training-courses
!
• Or call us on 0845 680 1235 or follow us…
@Emarketeers
http://www.facebook.com/Emarketeers
http://www.linkedin.com/company/Emarketeers
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