Presentation available in YouTube: http://www.youtube.com/watch?v=imTpXCCgPQU

1. Freddie
Manento
Managing
Director
Push
Mobile
Media
Ltd

2. • Tanzania
Mobile
adoption
• Apps
brief
Overview
• Components
of
mHealth
Apps
• Road
Map
• It
can
be
done
• Sources
of
information

3. Tanzania
has
7
known
MNO’s
Over
25.6m
subs;
Mobile
web
–
smart
>50%
of
the
phone,
android
etc
TANZANIA
MOBILE
population
ADOPTION
SMS,
IVR,
USSD:
Download
games,
Over
90%
using
feature
phones.
music
etc
but
no
The
rest
are
much
of
health
android
phones
apps
Internet
penetration
at
11%
=
4.8m
Jun
2010.
TCRA
report

4. Apps
brief
overview
mHealth
Apps
Downloads:
mHealth
Apps
Market
Value
By
2016
Market
Value
estimated
expected
to
142m
apps
will
exceed
$400m
be
downloaded
by
2016
Estimated
that
Market
value
by
2012
–
44m
for
Apps
apps
will
be
2010
$120m
downloaded

5. DIMENSION
OF
mHEALTH
APP
DESIGN
Context:
Immediacy
Affinity:
-­‐
Use
anywhere
at
any
-­‐
I
need
it
now
-­‐relationship
time
-­‐likeable
nature

6. Educate
COMPONENTS
Remind
mHealth
Connect
mHEALTH
APPs
App
Collect
data

7. ROAD
MAP
Identify
the
need
Identify
the
The
Road
Map
mHeath
Apps
targeted
users
Developing
towards
Collect
feedback
Research
the
Market
Find
a
reputable
partner
If
necessary
find
a
donor
Design
an
app

8. IT
CAN
BE
DONE!
Innovative
ideas
Clear
Reseach
and
Development
strategy
Technical
know
how

9. • Tanzania
Communication
Regulatory
Authority
(TCRA)
www.tcra.org
• www.Juniperreseach.com
• www.mobilehealthnews.com

10. THANKS