Resume of Marketing Leader Jerome Simmons Does B2B marketing have to be boring? I don’t think so. My name is Jerome Simmons. I’ve spent the better part of a 20-year career bringing B2C creativity to B2B marketing campaigns. I believe a great campaign is both memorable and measurable, a true representation of the science and art that is marketing. With the help of great team members and agencies, I’ve been able to deliver results every placed I’ve worked. I currently serve as Product Marketing Manager at LexisNexis Risk Solutions where I am responsible for managing marketing activities including value proposition and messaging development, demand generation, content and sales tool development, and industry-specific marketing communications. Previously, I served as Marketing Manager for XINNIX, The Mortgage Academy. I was privileged to lead a rebranding effort as well spearhead a collateral and website redevelopment initiative. In one of my earlier roles, I oversaw the strategic planning, development, and implementation of marketing & communications programs for a national fire and security firm. I consulted with the CEO, Vice President of Sales, and local branch managers to design creative marketing campaigns and materials including traditional advertising, sales promotions, direct mail, digital marketing, social media, public/media relations, and event marketing. As a trusted advisor to the executive team, I influenced sales/marketing strategy and provided tools directing the Sales department to focus on targeted vertical markets. Whether it's developing and launching a white paper campaign that generated over 600 leads in 3 months or helping a division achieve 6% growth during the recession, I’ve been able to utilize my skill set and diverse experiences to help organizations achieve their goals. Learn more at jeromesimmons.com. Visit news.jeromesimmons.com for daily B2B marketing insights.

1. JEROME R. SIMMONS, MBA
752 Ashley Glen • Alpharetta, GA 30022
(678) 215-4390 • jsimmonsmba@comcast.net • www.JeromeSimmons.com • www.linkedin.com/in/jeromesimmons
MARKETING LEADER
• Dedicated and goal-oriented marketing leader with more than 14 years of extensive experience in developing
innovative solutions that drive sales growth and brand awareness.
• Certified Pragmatic Marketer with a proven track record in effectively utilizing content marketing.
NOTABLE HIGHLIGHTS
• Developed research study and lead content marketing initiative that garnered over 700 leads, 14 national news
stories, and numerous television and podcast interviews while serving as Marketing Manager at LexisNexis Risk
Solutions
• Developed aggressive marketing programs that effectively reached 90 to 140% of regional sales quota while
working as Regional Marketing Executive at Boost Mobile.
• Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in
marketing strategies and providing leadership in demand generation while serving as Marketing &
Communications Manager at Carter Brothers.
SPECIALTIES
PROFESSIONAL EXPERIENCE
MARKETING MANAGER – INSURANCE, 2014 - Present
LexisNexis Risk Solutions (Global Data and Analytics Provider) - Atlanta, Georgia
• Developed research study and lead content marketing initiative that garnered over 700 leads, 14 national news
stories, and numerous television and podcast interviews.
• Manage marketing activities including value proposition and messaging development, demand generation
activities, content and sales tool development, and industry specific marketing communications to internal and
external stakeholders.
• Launched and managed white paper campaign that generated over 600 leads and 3 national trade publication news
stories in 3 months.
MARKETING MANAGER, 2013 - 2014
XINNIX, The Mortgage Academy (Mortgage Sales & Leadership Training Firm) - Atlanta, Georgia
• Led rebranding, collateral and website redevelopment initiative including vendor selection, content creation, and
project management.
• Initiated and managed lead/demand generation campaigns that included email marketing, lead nurturing, display
advertising, social media, and content marketing.
• Created strategy for launch of new business line including traditional marketing, public relations, SEO, and pay-
per-click advertising.
• Marketing Strategy Development & Execution • Inbound & Content Marketing
• Demand & Lead Generation • Digital & Social Media Marketing

2. DIGITAL MARKETING CONSULTANT, 2012
ASPIRE! Strategy Group (Self-employed) - Atlanta, Georgia
• Contracted with national digital marketing firm to provide prospects with website and SEO analysis including
keyword rankings, monthly traffic value, and inbound link assessments.
• Conducted sales presentations and webinars matching customer needs with website design, SEO, social media,
and mobile marketing services.
• Developed and implemented innovative prospecting and lead generation methods to increase company visibility.
MARKETING & COMMUNICATIONS MANAGER, 2008 – 2011
Carter Brothers, LLC (National Fire & Security Systems Provider) - Atlanta, Georgia
• Created and managed content for two websites, effectively increasing website traffic by 130% through the design
and implementation of a search engine marketing campaign.
• Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in
marketing strategies and providing leadership in demand generation.
• Executed 15 public relations campaigns resulting in 25 featured articles, including two national cover stories.
• Conceptualized and developed sales and marketing tools, including over 100 presentations, sell sheets, case
studies, white papers, and sales collateral pieces.
REGIONAL MARKETING EXECUTIVE, 2007
Boost Mobile (Prepaid Division of Sprint Nextel) - Atlanta, Georgia
• Planned and developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners,
including Wal-Mart, Radio Shack, and Best Buy.
• Developed aggressive marketing programs that effectively reached up to 140% of monthly regional sales quota.
• Managed co-op advertising budget of over $1.2 million; successfully negotiated marketing programs to a
minimum of 20% below cost.
MEDIA & MARKETING GROUP DIRECTOR, 2003 – 2007
ALARM International (Nonprofit Organization) – Tallahassee, Florida
• Produced and placed over 150 television, web, and radio broadcasts and commercials comprising of :30 & :60 sec
PSAs and 30-minute radio and television specials.
• Created ad copy as well as produced radio and television commercials to capture targeted market segments;
increased revenue and attained membership growth by over 150% in 3 years.
• Managed a team responsible for developing promotional materials, maintaining website content, and coordinating
publicity efforts.
Masters of Business Administration Degree, Marketing Concentration
Bachelor of Science Degree, Business Administration
Florida A&M University – Tallahassee, Florida
TECHNICAL SKILLS
Pardot Multiple CRM & CMS Systems Various Adobe Applications
EDUCATION & CREDENTIALS