1.
Betting on a cure
June 12, 2014
Partnership
Opportunities
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY
NEW
JERSEY
CHAPTER
14
COMMERCE
DRIVE,
SUITE
301
CRANFORD,
NJ
07016
CONTACT:
GINA
MURDOCH,
DEPUTY
EXECUTIVE
DIRECTOR
908.956.6617
GINA.MURDOCH@LLS.ORG

2.
THE
MISSION
IS
CRITICAL
THE
MISSION
OF
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY:
CURE
LEUKEMIA,
LYMPHOMA,
HODGKIN’S
DISEASE
AND
MYELOMA,
AND
IMPROVE
THE
QUALITY
OF
LIFE
OF
PATIENTS
AND
THEIR
FAMILIES.
THE
FACTS
• EVERY
FOUR
MINUTES
SOMEONE
IS
DIAGNOSED
WITH
A
BLOOD
CANCER.
• EVERY
10
MINUTES
SOMEONE
DIES.
• LEUKEMIA
IS
THE
LEADING
CAUSE
OF
CANCER
DEATH
OF
CHILDREN
AND
YOUNG
ADULTS
UNDER
THE
AGE
OF
20.
• IN
NJ
ALONE,
IN
THE
YEAR
2013,
AN
ESTIMATED
1,520
PEOPLE
DIED
FROM
BLOOD
CANCERS.
HOW
YOUR
DOLLARS
ARE
USED
TO
DATE,
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY
(LLS)
HAS
INVESTED
ALMOST
$1
BILLION
IN
RESEARCH
AIMED
AT
HELPING
ALL
BLOOD
CANCER
PATIENTS
LIVE
LONGER,
HEALTHIER
LIVES.
WE
WILL
CONTINUE
TO
SUPPORT
RESEARCH
THROUGH
OUR
INNOVATIVE
AND
INTEGRATED
FUNDING
PROGRAMS,
UNTIL
EVERY
PATIENT
HAS
A
SAFE
AND
EFFECTIVE
THERAPY.
LAST
YEAR
ALONE,
LLS
INVESTED
APPROXIMATELY
$70
MILLION
IN
CUTTING-­‐EDGE
RESEARCH.
RESEARCH:
LLS
SUPPORTS
RESEARCH
IN
THE
U.S.,
CANADA,
AND
7
OTHER
COUNTRIES
IN
2012.
TO
DATE
LLS
HAS
INVESTED
$4.1
MILLION
IN
RESEARCH
PROJECTS
IN
NEW
JERSEY
ALONE.
PATIENT
SERVICES:
LLS
PROVIDES
A
RANGE
OF
SERVICES,
SUCH
AS
FAMILY
SUPPORT
GROUPS,
AN
EXTENSIVE
EDUCATIONAL
WEBSITE,
FREE
SEMINARS
AND
CONFERENCES,
DIRECT
PATIENT
FINANCIAL
AID
AND
CO-­‐PAY
ASSISTANCE.
EDUCATION:
LLS
SERVES
AS
THE
WORLD’S
FOREMOST
SOURCE
OF
INFORMATION
ON
BLOOD
CANCERS
INCLUDING
AN
INFORMATION
RESOURCE
CENTER,
(800)
955-­‐4572,
AN
EXTENSIVE
COLLECTION
OF
FREE
EDUCATIONAL
MATERIALS,
PROFESSIONAL
EDUCATION
AND
AN
AWARD-­‐WINNING
WEBSITE.
ADVOCACY:
LLS’S
ADVOCACY
PROGRAM
HAS
A
STRONG
VOICE
IN
WASHINGTON,
DC
REPRESENTING
THE
HEALTHCARE
AND
MEDICAL
RESEARCH
INTERESTS
OF
PATIENTS
AND
THEIR
FAMILIES
TO
POLICY
MAKERS
AT
ALL
LEVELS
OF
GOVERNMENT.

3.
BETTING
ON
A
CURE
WHAT
BETTING
ON
A
CURE
IS
AN
ANNUAL
CASINO
NIGHT
EVENT
PUT
ON
BY
THE
LEUKEMIA
AND
LYMPHOMA
SOCIETY’S
YOUNG
PROFESSIONALS
COMMITTEE.
THE
YPC
IS
A
GROUP
OF
TALENTED,
ENERGETIC
YOUNG
PROFESSIONALS
WHO
ARE
INTERESTED
IN
MAKING
A
POSITIVE
IMPACT
IN
THEIR
COMMUNITY
AS
THEY
DEDICATE
THEMSELVES
TO
THE
MISSION
OF
LLS.
SINCE
THE
INAUGURAL
EVENT
IN
2009,
BETTING
ON
A
CURE
HAS
RAISED
OVER
$150,000
FOR
THE
LEUKEMIA
AND
LYMPHOMA
SOCIETY’S
NEW
JERSEY
CHAPTER.
WHO
YEAR
AFTER
YEAR
BETTING
ON
A
CURE
IS
ATTENDED
BY
HUNDREDS
OF
PEOPLE
FROM
THE
NORTHERN
NEW
JERSEY
AND
NEW
YORK
CITY
AREAS,
INCLUDING
PROFESSIONAL
ATHLETES,
RADIO
AND
TELEVISION
PERSONALITIES.
MANY
GUESTS
ARE
LOCAL
BLOOD
CANCER
PATIENTS
AND
SURVIVORS
THEMSELVES
WHO
PROUDLY
SERVE
AS
THE
EVENING’S
HONOREES.
THE
EVENT
IS
COVERED
BY
VARIOUS
LOCAL
MEDIA
OUTLETS.
WHEN
THE
6TH
ANNUAL
BETTING
ON
A
CURE
WILL
TAKE
PLACE
ON
THURSDAY,
JUNE
12,
2014
FROM
7-­‐11PM.
THE
EVENT
WILL
ONCE
AGAIN
BE
HOSTED
BY
THE
HYATT
REGENCY
IN
JERSEY
CITY
IN
THEIR
STUNNING
HUDSON
BALLROOM.
THE
EVENING
FEATURES
A
VARIETY
OF
PROFESSIONAL
CASINO
GAMING
TABLES,
OPEN
BAR,
DELICIOUS
DINNER
BUFFET,
SILENT
AUCTION
AND
DJ
ENTERTAINMENT.
HOW
YOUR
BUSINESS
CAN
SUPPORT
THE
LEUKEMIA
AND
LYMPHOMA
SOCIETY
BY
PARTNERING
WITH
US
AND
BECOMING
AN
OFFICIAL
SPONSOR
OF
THE
2014
BETTING
ON
A
CURE.
*73%*73%
OF
AMERICANS
AIKELY
TORE
LIKELY
TO
SWITCH
FROM
ONE
BRAND
TO
ANOTHER
IF
THE
BITH
A
CAUSE.
OF
AMERICANS
ARE
MORE
L RE
M O
SWITCH
FROM
ONE
BRAND
TO
ANOTHER
IF
THE
BRAND
IS
ASSOCIATED
W RAND
IS
-­‐
2012
EDELMAN
GOODPURPOSE
STUDY
ASSOCIATED
WITH
A
CAUSE.
-­‐2012
EDELMAN
GOODPURPOSE
STUDY

4.
GOLD
SPONSOR
$10,000
RECOGNITION
BENEFITS
-­‐ COMPANY
NAME/LOGO
FEATURED
ON
EVENT
WEBSITE
(WITH
LINK
TO
COMPANY
PAGE)
AND
ALL
PRINTED
MATERIALS:
INVITATIONS,
POSTERS,
POP
SIGNAGE
(THROUGHOUT
LOCAL
COMMUNITIES),
EMAILS
AND
ALL
SOCIAL
MEDIA
SITES
(FACEBOOK,
TWITTER,
LINKEDIN.)
-­‐ FULL
PAGE
AD
IN
BETTING
ON
A
CURE
PROGRAM
BOOK.
-­‐ PROMINENT
LOGO
PLACEMENT
AT
BETTING
ON
A
CURE
EVENT–
APPROXIMATELY
300
ATTENDEES
TOTAL.
-­‐ LIMITED
INCLUSION
IN
EVENT
PRESS
RELEASES.
-­‐ RECOGNITION
IN
THE
LLS
ANNUAL
REPORT
–
20,000
DISTRIBUTED
NATIONALLY.
PARTICIPATION
BENEFITS
-­‐ OPTION
TO
INCLUDE
MARKETING
MATERIALS
IN
EVENT
GIFT
BAGS
WHICH
ARE
DISTRIBUTED
TO
ATTENDEES.
-­‐ COMPANY
VIP
TABLE
FOR
8
GUESTS
AT
THE
EVENT
($1,000
VALUE.)
SILVER
SPONSOR
$5,000
RECOGNITION
BENEFITS
-­‐ COMPANY
NAME/LOGO
FEATURED
ON
EVENT
WEBSITE
(WITH
LINK
TO
COMPANY
PAGE),
EMAILS
AND
ALL
SOCIAL
MEDIA
SITES
(FACEBOOK,
TWITTER,
LINKEDIN.)
-­‐ FULL
PAGE
AD
IN
BETTING
ON
A
CURE
PROGRAM
BOOK.
-­‐ LOGO
PLACEMENT
AT
BETTING
ON
A
CURE
EVENT–
APPROXIMATELY
300
ATTENDEES
TOTAL.
PARTICIPATION
BENEFITS
-­‐ OPTION
TO
INCLUDE
MARKETING
MATERIALS
IN
EVENT
GIFT
BAGS
WHICH
ARE
DISTRIBUTED
TO
ATTENDEES.
-­‐ 6
COMPLIMENTARY
EVENT
TICKETS
($750
VALUE.)
BRONZE
SPONSOR
$2,500
RECOGNITION
BENEFITS
-­‐ COMPANY
NAME/LOGO
FEATURED
ON
EVENT
WEBSITE
(WITH
LINK
TO
COMPANY
PAGE),
EMAILS
AND
ALL
SOCIAL
MEDIA
SITES
(FACEBOOK,
TWITTER,
LINKEDIN.)
-­‐ HALF
PAGE
AD
IN
BETTING
ON
A
CURE
PROGRAM
BOOK.
-­‐ LOGO
PLACEMENT
AT
BETTING
ON
A
CURE
EVENT–
APPROXIMATELY
300
ATTENDEES
TOTAL.
PARTICIPATION
BENEFITS
-­‐ OPTION
TO
INCLUDE
MARKETING
MATERIALS
IN
EVENT
GIFT
BAGS
WHICH
ARE
DISTRIBUTED
TO
ATTENDEES.
-­‐ 4
COMPLIMENTARY
EVENT
TICKETS
($750
VALUE.)

5.
PLAYER
SPONSOR
$1,250
RECOGNITION
BENEFITS
-­‐ COMPANY
NAME/LOGO
FEATURED
ON
EVENT
WEBSITE,
EMAILS
AND
ALL
SOCIAL
MEDIA
SITES
(FACEBOOK,
TWITTER,
LINKEDIN.)
-­‐ CUSTOMIZED
SIGNAGE
ON
ONE
OF
THE
GAMING
TABLES
OR
ONE
OF
THE
MAIN
BARS
AT
BETTING
ON
A
CURE
EVENT–
APPROXIMATELY
300
ATTENDEES
TOTAL.
PARTICIPATION
BENEFITS
- 2
COMPLIMENTARY
EVENT
TICKETS
($250
VALUE.)
- OPTION
TO
INCLUDE
MARKETING
MATERIALS
IN
EVENT
GIFT
BAGS
WHICH
ARE
DISTRIBUTED
TO
ATTENDEES.
PROGRAM
BOOK
AD
SALE
OPPORTUNITIES
-­‐ HALF
PAGE
AD
IN
THE
BETTING
ON
A
CURE
PROGRAM
BOOK
-­‐
$500
-­‐ QUARTER
PAGE
AD
IN
THE
BETTING
ON
A
CURE
PROGRAM
BOOK
-­‐
$250

6.
THANK
YOU
FOR
SUPPORTING
THE
2014
BETTING
ON
A
CURE!
PLEASE
COMPLETE
ALL
FOUR
SECTIONS
OF
THIS
FORM
TO
ENSURE
PROPER
SEATING
ALLOCATION
AND
REPRESENTATION
OF
YOUR
COMPANY’S
NAME/LOGO
ON
ALL
PRINTED
MATERIALS
ASSOCIATED
WITH
THE
BETTING
ON
A
CURE
EVENT.
-Section 1-
SPONSORSHIP
OPPORTUNITIES
____
PRESENTING
SPONSOR
($15,000)
____GOLD
SPONSOR
($10,000)
____
SILVER
SPONSOR
($5,000)
____
BRONZE
SPONSOR
($2,500)
____
PLAYER
SPONSOR
($1,250)
____
PROGRAM
BOOK
AD
($500)
____PROGRAM
BOOK
AD
($250)
DONATION
I
WOULD
LIKE
TO
MAKE
A
FULLY
TAX-­‐DEDUCTIBLE
DONATION
TO
THE
YOUNG
PROFESSIONALS
COMMITTEE
AND
LLS
IN
THE
AMOUNT
OF
$_________________.
(NO
VALUE
OR
GOODS
AND
SERVICES
ARE
ATTACHED
TO
THIS
DONATION.)
TO
DONATE
ONLINE,
PLEASE
GO
TO
WWW.BETTINGONACURE.ORG.
-Section 2
WILL
YOUR
ORGANIZATION
USE
ITS
TABLE/TICKETS
AT
BETTING
ON
A
CURE
ON
JUNE
12,
2014?
______
NUMBER
OF
TICKETS
YOUR
ORGANIZATION
WILL
BE
USING:
______________.
-Section 3
DONOR
CONTACT
INFORMATION
(PLEASE
PRINT)
NAME
OF
SPONSOR
(AS
YOU
WOULD
LIKE
IT
TO
APPEAR
ON
PRINTED
MATERIALS)
_________________________________________________________________________________________
CONTACT
NAME:
________________________________
TITLE:
_______________________________________
ADDRESS:
_________________________________________________________________________________
CITY:
___________________________
STATE:
_________
ZIP:
______________________________________
PHONE:
__________________________
EMAIL:
________________________________________________
-Section 4
PAYMENT
INFORMATION:
DEADLINE:
ALL
PAYMENTS
DUE
TO
LLS
BY
06/01/2014
_____
CHECK
ENCLOSED
(MADE
PAYABLE
TO
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY)
_____
CHECK
SENT
BY:
___________________________________________
_____
PLEASE
CHARGE
THE
FOLLOWING
CREDIT
CARD
IN
THE
AMOUNT
OF
$___________.
___
VISA
___
AMEX
___MC
___DINER’S
CLUB
___DISCOVER
ACCT
#:__________________________________________
EXP.
DATE:_______
CVCODE:______SIGNATURE:______________________________________________________________________
PLEASE
RETURN
THIS
FORM
TO
THE
LEUKEMIA
&
LYMPHOMA
SOCIETY:
14
COMMERCE
DR.
SUITE
301.
CRANFORD,
NJ
07016
▪
PHONE:
908-­‐956-­‐6617
▪
FAX:
908-­‐956-­‐6601
FOR
MORE
INFORMATION:
WWW.BETTINGONACURE.ORG