1. ONELOBBY.COM
SMART EVENTS:
ATTENDEE INSIGHTS &
BUSINESS INTELLIGENCE

2. THE
PROBLEM
Meet Maureen (aka Mo, the CMO). Mo is the CMO of a large
tech company.
Mo has a HUGE problem. Mo’s company spends $21 million
annually on events with no easy way to measure the ROI.
Like
other forms of marketing, its hard to associate a sale with a
touch point like an event.
Wells Fargo, HP, Under Armour, Volvo, Southwest Airlines, Symantec, SAP, Pepsi,
Hilton, Monster, GE, & GM, Cisco, Bayer, and Adidas have all identified this as a
problem in the CMO council’s Customer Attainment from Event Engagement report. On
average, large companies like the ones listed spend $21 million annually on events.
Would you spend $21 million without knowing what you are getting in return?
Adding to Mo’s trouble are her sponsors. They can’t commit to her events without
knowing more about the audience.

3. OUR
SOLUTION
Measuring the
BUSINESS
INTELLIGENCE and
ATTENDEE DATA of
Events
Companies are using
events in a big way as
part of their marketing
efforts.
By tracking and
reporting on
meaningful attendee
and post event data,
marketers, like Mo,
can tailor event
solutions to increase
ROI for their events

4. HOW BUSINESS INTELLIGENCE
WORKS
Output
Input
1.Input attendee email list via Reg
system api or .csv file
2. Grant OneLobby access to Salesforce
or an Association Management System

5. MORE BUSINESS INTELLIGENCE
INSIGHTS
Core
New leads
Current leads
Open opportunities
Current customers
Potential sales
"
Conversion rates
Customers acquired
Incremental sales/customers
New sales
Customer acquisition cost (event)
Revenue per attendee
Expense reports
Customer purchasing power
Secondary
Total Attendance, participation or visits
Leads
Aggregate Twitter and Instagram posts
Facebook likes, social media activity,
posts
Customer time w/ product or
experience.
Cost per attendee per day
Day of event data

6. HOW ATTENDEE INSIGHTS
WORKS
Input
1.Input customer
email database via
partner api or .csv file
2. System processes
user’s database
Output

7. MORE ATTENDEE
INSIGHTS
Core
"
Gender breakdown
Average Age
All social media profiles
Company size
(Fortune 500, Fortune 2000, SMB)
Registration patterns overtime
Top job positions, industries
Top skills
Most Influential attendees topics,
likes and interests
Secondary
Average Klout Score
Average Klout Amplification
Geographic breakdown
(Globally, nationally, regionally)
Common twitter bio words
Others who influence the group
Most common public lists attendees are on
Sentiment analysis
Geo Fencing data

8. HOW WE DO
ATTENDEE INSIGHT &
BUSINESS INTELLIGENCE
Proprietary algorithms
Various api’s from Linkedin, Klout, Twitter, Full Contact,
Salesforce etc
Leverage close relationships and experience with Salesforce/
Radian6

9. MARKET SIZE
OF EVENTS
According to a study by Frost & Sullivan 2013,
Companies spend 1% of their revenue on Meetings
and Events
This represents $396 BILLION in spending by the
global 2000 alone.
Large enterprises spend an avg of $21 million on
Meeting & Events annually?

10. EVENTS & EXPERIENTIAL MARKETING IN
THE CORPORATE WORLD
84% of the event marketing executives say
experiential marketing is critical to their
organization
60% of of firms with event budgets b/w $50 $100 million and ALL of firms with over $100
million say that events are critical.

11. HOW WE MAKE
MONEY
Companies like Mo’s are used to paying a per attendee fee for such technology like
registration, email marketing and surveys.
This year, Mo has two events with an avg of 2000 attendees per event.
Audience insights = .99 cents per email address processed.
Business Intelligence + Attendee Insights = $1.99 per email address +
$50/Month/Event
$8000 + 1200 = $9200 ACV
Mo would pay OneLobby $8000 to process 4000 attendee email addresses
for her Attendee Insights + $1200 for her Business Intelligence report of two
events (since ROI measurement happens month over month) for a total of
$9200.

12. ADJACENT MARKET
VERTICALS
Our attendee insights product can
be applied to many verticals.
Post
Secondary
Recruiting
21M
Publishing
105M
subscribers
2.7BN in
advertising
Politics
360M
Voters
Events
512M
attendees
Sports and
Entertainment
1.6 BN tickets
sold
Loyalty
Programs
2.65 BN
members

13. OUR
DISTRIBUTION PLAN
Partnering with big registration companies for events vertical
Creating an app in the Salesforce App exchange
White labeling for re-sale with hotels, others

14. OUR CUSTOMER
ACQUISITION PLAN
Attending and exhibiting at industry conferences and conventions.
Co-sponsor follow up report with the CMO Council.
Paid advertising in industry publications.
Offer promotional pricing for industry professional groups such as Meeting
Professional International (MPI), PCMA, EIBTM, etc.
Senior team contributing to industry blogs and publications.
Paid advertising on social media (LinkedIn).
Leverage PR for unpaid advertising.
Leverage hubspot technology for inbound marketing.

15. WHAT MAKES US SO
SPECIAL
Since September 2012 we have:
Built an amazing team. No churn.
Domain experience & tech skills.
Pilot launched with UBM.
$20K revenue while in beta
Raised $500K.
Made mistakes - figured out
events market.
NEXT
STEPS
Expansion to Nova Scotia. Creating new jobs
for marketing and sales.
Signing up pre-paid customers for early
adopter program
Create a self-serve sales model; where
customers can pick packages tailoring features
to their needs.
Hustle. Hustle. Hustle.
Dominate the industry to become the
market leader.
WHY YOU SHOULD
INVEST
Investing early will give OneLobby the opportunity to grow fast yet controlled. Our
products are easily scalable and the with the right additions to our investment and
marketing team, we can grow to get the biggest return on investment for all
shareholders. We are well positioned to become the market leader in this field.

16. WE ARE
BUILDERS.
Jordan Smith
CEO
Unbelievable hustle.
Jason Misener, CMA MBA
COO/CFO
Prev. at Salesforce
Matthew VanTassel
Lead UI Engineer
Prev. at Salesforce
Bojan Djurkovic
Lead Software Engineer
Prev. at RIM
Jamie Curtis
Software Developer
Prev. at RIM
Brian Dunphy
CTO
Co-founder of Radian6
Andrew Trites
Software Developer
Prev. at The Learning Bar

17. POTENTIAL
EXITS
60M Raise
April 2013
Went private
valued at $1.2
Billion Sept 2013
$3.5 Billion in
marketing cloud
acquisitions since
2011
Texas convention
travel and reg
company. $130M
in rev annually.
IPO’d Aug/
13 valued at
$1.6 billion +
3rd largest pure play
event organizer in
the world. $1.3BN
in rev annually.

18. PHENOMENAL
ADVISORS
Paige Pires de Almedia
GM E2 Conference, UBM TechWeb
Jeff White
Marcel Lebrun
COO, East Valley Ventures
CEO of Radian6
(Acquired by Salesforce for $350 million)
Prev. CFO of Radian6, Q1 Labs, iMagicTV
Milan Vrekic
CEO of TitanFile
We have the privilege of an amazing group of advisors.
People who build wildly successful companies and
continue to innovate.
Jeff Thompson
CEO of UserEvents

19. Gerry Pond
Chairman, Mariner Partners
Co-founder, East Valley Ventures
Charlie Harling
EVP Sales, Bell Aliant
SOME OF OUR ANGEL
INVESTORS
Our founding team and angel
investors contributed to a
$500,000 convertible
debenture (November 2012).
Francis McGuire
CEO, Major Drilling Group International
(TSX: MDI)
Brian Dunphy
CTO, OneLobby
(CoFounder Radian6)
Dwight Spencer
Co-founder of Q1 Labs
(Acquired by IBM for $650 million)
Dominique Karg
Co-founder of AlienVault
THE
ASK
We are looking to raise $500K to extend seed round for 18
months, primarily to:
• Build out Marketing & Sales Strategy
• Reach into new markets