[2024]Digital Global Overview Report 2024 Meltwater.pdf
should I be on facebook?
1. I’m Jenny Spadafora.
I work in the iLab, my title is Web Evangelist.
I’m a web geek, photographer, and book nerd.
I’m committed to using the web to help people.
I think social software is powerful.
7. I didn’t own a computer until I was
in grad school and I bought a Mac
Color Classic.
8. I was among the first
students to take
classes in things like
information
architecture.
A few hard work years later, I left my
job to get my MLS (Master’s in Library
Science).
9. In the fall of 2001, I started blogging. I
didn’t use my real name. I didn’t want to
risk getting fired from my job.
(I didn’t use their real name, either.)
10. I left my job at the small technology
company and joined a small nonprofit. (I
used book reviews from my blog as writing
samples when I applied.)
Two of the folks I worked at the tech
company were my references. This is really
all I understood about networking. (I’m slow)
11. I switched from my own photoblog to flickr. I
discovered delicious. I made contacts and
connections on these sites.
12. A woman I used to work with emailed me:
she wanted me to come work for her at
Intuit.
She shared my
blog with the
people who will
interview me.
13. I’ve been at Intuit in the iLab since
August 2005.
I became a “go to” person for social
software ideas at Intuit.
I think a lot about authenticity,
transparency, and comfort.
14. I finally joined LinkedIn. (I said I was slow)
I joined twitter in 2007; in 2008 I started
publishing a lifestream site; I got on
Yammer.
15. Some people start with the most
professional site and work from
there. I started with the most fun
and figured out how to make that
work :)
If you Google me, the first three or
four pages of results are about
me.
16. So that’s how I got here, speaking
to you.
I believe social software is good
for introverts.
I believe it puts remote workers on
a level playing field with
in-office folks.
18. What do you want to do?
Make professional connections
Learn from others
Share stories/observations/expertise
Feel like you are “keeping up”
Explore a hobby
Connect with old friends
20. Some tools are better than others at
these things
Gold standards
LinkedIn = professional connections
facebook = personal and/or professional
twitter = keeping up
21. How you use a service matters.
Think about:
Who do I want to connect with? Why?
What am I comfortable sharing?
What should my image be?
How much time do I want to invest?
22. My profiles are open because I’ve been
doing this for years. I’m comfortable.
And I can’t say I’m knowledgeable
about the social web and then fail to
show up if you look for me.
24. I think everyone needs at least one
profile online you can point to.
LinkedIn
Facebook
Google profile
ClaimID
25. Understanding the social web is
easier if you are a participant.
It doesn’t matter as much which one
you choose, but choose one if you want
to learn about “social”
You are playing. It’s an experiment.
26. Figuring out what “the rules” are
comes back to the questions:
Who do I want to connect with? Why?
What am I comfortable sharing?
What should my image be?
How much time do I want to invest?
27. The lines are fuzzy
You get to decide.
You might make mistakes.
The rules aren’t clear.
This is ok.
private > personal > work > public
30. Helpful links
How to use facebook privacy settings
http://www.sophos.com/security/best-practice/facebook.html
http://www.allfacebook.com/2009/02/facebook-privacy/
LinkedIn profile help
http://www.chrisbrogan.com/make-your-linkedin-profile-work-for-you/
http://blog.guykawasaki.com/2007/01/linkedin_profil.html
Using twitter for work
http://shiftingcareers.blogs.nytimes.com/2008/09/07/how-twitter-can-help-at-work/
http://webworkerdaily.com/2008/09/29/10-everyday-ways-to-use-twitter-for-work/
How to use feed (RSS) readers
http://www.commoncraft.com/rss_plain_english
http://googlereader.blogspot.com/2009/01/google-reader-for-beginners.html
Blogging
http://codex.wordpress.org/Introduction_to_Blogging
31. Links to things I mentioned
Brainstorm - http://brainstorm.intuit.com/
claimID - http://claimid.com/
delicious - http://delicious.com/
Facebook – http://www.facebook.com/
flickr – http://flickr.com/
Google profiles - http://www.google.com/support/accounts/bin/topic.py?topic=14962
Join-In - http://joinin.intuit.com/
LinkedIn - http://linkedin.com/
twitter - http://twitter.com/
Yammer - http://yammer.com
My site - http://12frogs.com/
Notas del editor
Thought I’d start by introducing myself
I usually call this app powerpointless, so bear with me. Generally I present with open tabs in Firefox, but I figured between VPN/remote connections/webex and wanting to record and share this talk, I would try and deal with a deck.
The big question… sort of
Not to be flippant, but might as well ask these questions too… not about any one tool, about how to communicate (or not) today.
Maybe these things overlap; maybe they don’t. (You might have a work-only email and a private email.)
Clearing up some possible misconceptions.
Ask: other things you think you “have” to do or be to participate?
Yes, I owned a typewriter.
And now I have a qwerty keyboard on my phone, so I can twitter when I’m out and about.
Computers had finally proven their value as paper-writing tools vs. a typewriter.
I think of myself as an early but practical adopter.
I learn to hand-code (so it validates!) HTML, and that the web is a good investment of my time and attention. I get my geek on.
I didn’t want to get dooced (http://www.dooce.com/archives/daily/02_26_2002.html).
Seriously – I applied for this job from a Craigslist posting – I was looking, but wasn’t talking to “my network” about my job search because I didn’t think I had a network.
The nonprofit gig was great, Online Content Manager for a virtual archive that was ready (sort of: ready to be pushed) into more open way of participating on the web.
I go to conferences, I start a listserv for other solo techies/small web teams at nonprofits – it boils down to I share what I know.
Jana Eggers – was QuickBase GM and director of the iLab.
When I started working here, I put my real name on my blog. The post where I talked about that is usually #1 or #2 if you google smartass people, which is funnier and better than it sounds: http://12frogs.com/12/archives/2005/09/smartass-people-at-work/
Two months after I start my job, I fly to CA to give Scott Cook a presentation on the social web. No pressure
Fun fact: no women over 40 identified themselves on MySpace at this time. This stuff moves fast.
We launched the first WordPress blog behind the firewall in October 2005.
I noticed when facebook started opening up to corporations (Intuit was on the short list) then to everyone. I joined. Months later, I joined the Boston network and left my profile open – meaning anyone in the Boston network can see it. Half my facebook friends are people from work. There’s an Intuit network on facebook.
I participated in the 365 project on flickr – self portrait every day for a year – without missing a day.
Blogging at work seems to take off. I’m on the team that works on Join-In. Social software software grows behind the firewall.
Always evolving.
Talk about streams of information, what a lifestream is.
We (Intuit) are moving to internal service as yammer replacement - https://microblog.intuit.com/ - because Yammer wants six figures for us to use secure version.
Ask if folks ego surf: do they know if they turn up on Google now? Is that good or bad? Want to change it?
Going to talk about where/how to start next – any questions before we go there?
Next: not a single path, but some obvious starting points
Ask – get people talking about this
Ketchup: Peggy Kilroy’s daughter Julia won a contest – leveraged social networks to get out the vote online
Amazing eyes: tagged photo of chameleon on flickr (taken on biz trip to Chicago!) appeared in DK’s Eye Know Reptile book for kids
Best book ever: blog post blurbed on book cover
Ask about other examples people have experienced/have heard about
What I mean by gold standard: critical mass of users, expectation of “being there”
The answers can change, but need to think about them – when you start, and if things change, good to review periodically
Don’t be a default face
Time commitment can fluctuate
Remember, it’s a continuum, you don’t have to start out fully public everywhere.
[see helpful links included at the end for tips on facebook privacy settings, etc]
What to do first?
Visibility matters.
Try out twitter
Save bookmarks with delicious
Share photos on flickr
Start a blog
Being in a web community will probably change how you think/feel about them
Yes, you do get to write your own rules to an extent – but that means you get to really own the consequences, too.
This space is evolving – and probably will be for some time – so expect it to be fuzzy for awhile.
Ask if people think they have the time now, what they see as obstacles, how much time they think it might be…
I check twitter, I log on to the VPN, I fire up email, yammer and chat. I check my personal email accounts. I open my newsreader. (This sounds like a lot, but this is maybe five minutes). Except for gmail, these things stay open all day.
I check facebook once or twice a day. I don’t use most of the apps. I’m not in many groups – I think groups can be useful if you have time to participate, but I don’t spend a lot of time on facebook. I do think it is important I’m findable there, though.
I use delicious and flickr and brainstorm just about every day - not always posting, though.
I don’t blog as often as I’d like, but I still blog
I check LinkedIn generally only when I get requests; I go to Join-In when I’m looking for somebody, or to learn more about somebody.