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The Breakfast Show Planning & Pitch
- 1. The Breakfast Show Jarad Tansley Cambridge TEC Media Unit 19 – Planning & Pitching an Audio Media Product 10:30am to 11:30am Saturday-Sunday
- 2. Genre & Target Audience GENRE • Mainstream, contemporary radio show • Spoken word – most of the show will be spoken word. • Use of mainstream music helps justify its mainstream genre. • Songs & discussion based on what is popular and noteworthy around the time of the show’s broadcast, making it a contemporary show. TARGETAUDIENCE • Targets 15-25 year olds of all genders. • Songs chosen by BBC are decided by popularity and new releases, not gender. • Targets unemployed, working class and lower middle class: Most 15-25 year olds fit these socio-economic groups.
- 3. Plans RUNNINGORDER • Show starts with an upbeat song and an A List track. • Then current subjects will be discussed. • Two songs in the A/B/C playlists will play after. • After songs or groups of songs, there will be a social media roundup, and sometimes an interview will be made, either with a celebrity (scripted) or listener (phone-in, non- scripted) • The track of the day will be played.
- 4. Plans RUNNINGORDER • After the interview, the show will take a break for Newsbeat and several advertisement breaks (Advertisements for other BBC radio shows) • Nearing the end of the show, current subjects will be discussed again, and three more songs will be played before the show ends. • A more detailed running order can be seen on my blog – hyperlinks below.
- 5. Plans PLAYLISTS • Mainstream, contemporary shows don’t allow for a lot of choosing. • Music played dependent on playlists chosen by higher employees in the BBC. • Affected by popularity as well as release date – new releases may end up in a new music playlist (“In New Music We Trust”) • A show with a more niche audience – such as a show around electronic dance music or rock music – would be allowed to have their own playlists.
- 6. Plans SCRIPTEDSECTIONS • Radios use scripted sections for different areas of their show • Commonly with news (scripts are made depending on what news were made on the day) as well as interviews (questions are scripted) • The majority of the radio show however was not scripted. • Common for radio shows to be mostly improvised, with only scripted sections for news and interviews. • This is also the case for my radio show.
- 7. Sample Material • I have created sample material for my radio show. • They are made in the form of a 5 minute recorded extract as well as 3 jingles – for the radio show, the radio in general and Radio 1’s Newsbeat. • These are available on my blog, with hyperlinks below.
Notas del editor
- Introduce yourself … and this is the pitch for my radio show, The Breakfast Show, which runs from 10:30am to 11:30am on Saturday and Sunday and will last around an hour.
- This radio show is a mainstream, contemporary radio show that’s mostly in spoken word. Most of the show will be spoken word, justifying this genre for this show. The use of mostly mainstream music will help justify its mainstream genre. The songs and discussion on the show are based on what is trending around the time of the show’s broadcast, making it contemporary. I have chosen a target audience for my show. They are 15-25 year olds of all genders. This is because the songs and discussion matters chosen for the show are decided by popularity And for music this includes new releases – so gender does not matter, even with events focused towards a certain gender. This radio show targets unemployed, working class and lower middle class people Most 15-25 year olds fit these socio-economic groups, justifying this
- In this section I will discuss the plans done for the radio show. This is a basic running order for my show. The show will start with a popular upbeat song and an A List track. Then current subjects will be discussed. Two songs in the A/B/C playlists will play after. After a song, or a group of songs, there will be a social media roundup where the presenter will read out messages sent to Radio 1 on Facebook and Twitter. Sometimes an interview will be made after, either with a celebrity (with scripted questions) or a listener (also known as a phone-in, which will not be scripted) The track of the day will be introduced and played in the show.
- After the interview, the show will take a break for Newsbeat and several advertisement breaks, which will be solely for other BBC radio shows. Nearing the end of the show, current subjects will be discussed again, and three more songs will be played before the show ends. A more detailed running order can be seen on my blog – hyperlinks will be below the video.
- Next up is the playlists. Mainstream, contemporary radio shows don’t allow for a lot of choosing. The music played is dependent on playlists, which depend on what songs are popular as well as new releases. Some new music releases may end up in a new music playlist, known as “In New Music We Trust”. A show with a more niche audience – such as a show about EDM or rock, would be allowed to have their own playlists.
- Radios use scripted sections for different areas of their shows. This is common with news bulletins, which are scripted on the day, as well as interviews, where questions are planned beforehand. The majority of my radio show, however, was not scripted. It is also very common for radio shows to rely mostly on improvisation, with only scripted sections for intervies and the news. Of course, this was also the case of my radio show.
- I have created sample material for my radio show. This is in the form of a five minute extract that was recorded, as well as three jingles. The jingles were made for the radio show, the radio in general and the news show, Newsbeat. All of these audio samples will be available on my blog.