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INTER-ORGANIZATIONAL SOLUTIONS FOR

       MERCHANDISING
  PERFORMANCE MANAGEMENT
              MARKET ANALYSIS & BUYERS’ GUIDE


© 2009 VSN Strategies                               June 23, 2009
                               V 2.0
Contents


                                       Contents
•   Introduction & Summary
•   Market Overview
•   Solution Sector
•   Solution Providers
•   Strategic Considerations
•   Recommendations
•   Appendix

Merchandising Performance Management      2       © Copyright 2009 VSN Strategies
Introduction & Summary


                             Economies of Scale?
             U.S. Grocery Retailing Concentration, 1992-2005
   %   80
                           Top 4                Top 8                Top 20                                    Grocery retail
       70                                                                                                      consolidation has
       60                                                                                                      concentrated 62% of U.S.
       50
                                                                                                               grocery sales within the
                                                                                                               top 20 chains; 36% within
       40                                                                                                      the top four chains.
       30                                                                                                      Along with scale
       20                                                                                                      economies, however,
                                                                                                               comes intensified store
       10
                                                                                                               operational complexity.
         0
                                                                                                               How has this combination
             1992
                    1993
                           1994
                                  1995
                                         1996
                                                1997
                                                       1998
                                                              1999
                                                                     2000
                                                                            2001
                                                                                   2002
                                                                                          2003
                                                                                                 2004
                                                                                                        2005
                                                                                                               affected profits?

  Sources: Monthly Retail Trade Survey, Census Bureau; Company annual reports
  Note: Sales based on North American Industry Classification System (NAICS)
  From: Economic Research Service/USDA, http://www.ers.usda.gov/Briefing/FoodMarketingSystem/foodretailing.htm
Merchandising Performance Management                                               3                                 © Copyright 2009 VSN Strategies
Introduction & Summary


                                       Context
• Despite retail industry consolidation…
     – Industry earnings and ROI are flat
     – Operating complexity is up
• Despite progress in supply chain effectiveness
  since 1996…
     – Store-level in-stock performance is unimproved
• Store-level performance may be slipping…
     – But we can’t really be certain, because we don’t
       yet have the tools or practices in place to assert
       control over In-Store Implementation
Merchandising Performance Management      4       © Copyright 2009 VSN Strategies
Introduction & Summary


                Objectives of This Guide
• Provide overview of the significant In-Store
  Implementation communications opportunity
• Identify/define classes of ISI solutions
• Profile existing competitors in these classes
     – Solutions offered                   – Performance
     – SWOT analyses                       – Leadership
• Evaluate and compare competing solutions
• Provide a buyers guide for retail managers
Merchandising Performance Management   5           © Copyright 2009 VSN Strategies
Market Overview


                                       Implication
• The RCP industry presently suffers from a near
  absence of INTER-organizational solutions
  capable of supporting a high-level of store
  merchandising (ISI) competency.
• While new offerings are coming to market,
  early-mover opportunity is far from closed.
• This indicates an opportunity with large
  potential financial rewards.

Merchandising Performance Management        6        © Copyright 2009 VSN Strategies
Solution Sector


   Three (Linked) ISI Solution Areas
      Work Force                         Store Execution     Merch. Performance
      Management                          Management           Management

 • Manage                              • Manage activities   • Manage outcomes
   employees                           • Field force         • Planogram
 • Time clock                            automation          • Promotions/events
 • Scheduling                          • Task or process     • Distribution
 • Human Resources                       efficiency          • Plan-Do-Measure
   orientation                           orientation           orientation
 • INTRA-                              • INTRA-              • INTER-
   organizational                        organizational        organizational

All enabled by some form of multi-user communications platform

Merchandising Performance Management             7               © Copyright 2009 VSN Strategies
Strategic Considerations


     MPM is ISI Solution Sweet Spot

                               Work Force
                               Management                  A COMPREHENSIVE
                                                     In-Store Implementation
                                                   solution would incorporate
                                                         WFM, SEM and MPM
                                                          elements, as well as
          Merchandising                   Store             and an underlying
          Performance                   Execution        INTER-organizational
          Management                   Management      portal communications
                                                    platform, device-agnostic,
                                                            and supported by
                                                  merchandising “storecards”.


Merchandising Performance Management        8               © Copyright 2009 VSN Strategies
Conclusion / Take Action



                                       Special Offer:
           20% Off for ISI Network Full Members




                                 James Tenser, Director
                     http://instoreimplementation.com
                     info@instoreimplementation.com
                                        520-797-4314
Merchandising Performance Management         9             © Copyright 2009 VSN Strategies

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MPM Analysis Sample

  • 1. INTER-ORGANIZATIONAL SOLUTIONS FOR MERCHANDISING PERFORMANCE MANAGEMENT MARKET ANALYSIS & BUYERS’ GUIDE © 2009 VSN Strategies June 23, 2009 V 2.0
  • 2. Contents Contents • Introduction & Summary • Market Overview • Solution Sector • Solution Providers • Strategic Considerations • Recommendations • Appendix Merchandising Performance Management 2 © Copyright 2009 VSN Strategies
  • 3. Introduction & Summary Economies of Scale? U.S. Grocery Retailing Concentration, 1992-2005 % 80 Top 4 Top 8 Top 20 Grocery retail 70 consolidation has 60 concentrated 62% of U.S. 50 grocery sales within the top 20 chains; 36% within 40 the top four chains. 30 Along with scale 20 economies, however, comes intensified store 10 operational complexity. 0 How has this combination 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 affected profits? Sources: Monthly Retail Trade Survey, Census Bureau; Company annual reports Note: Sales based on North American Industry Classification System (NAICS) From: Economic Research Service/USDA, http://www.ers.usda.gov/Briefing/FoodMarketingSystem/foodretailing.htm Merchandising Performance Management 3 © Copyright 2009 VSN Strategies
  • 4. Introduction & Summary Context • Despite retail industry consolidation… – Industry earnings and ROI are flat – Operating complexity is up • Despite progress in supply chain effectiveness since 1996… – Store-level in-stock performance is unimproved • Store-level performance may be slipping… – But we can’t really be certain, because we don’t yet have the tools or practices in place to assert control over In-Store Implementation Merchandising Performance Management 4 © Copyright 2009 VSN Strategies
  • 5. Introduction & Summary Objectives of This Guide • Provide overview of the significant In-Store Implementation communications opportunity • Identify/define classes of ISI solutions • Profile existing competitors in these classes – Solutions offered – Performance – SWOT analyses – Leadership • Evaluate and compare competing solutions • Provide a buyers guide for retail managers Merchandising Performance Management 5 © Copyright 2009 VSN Strategies
  • 6. Market Overview Implication • The RCP industry presently suffers from a near absence of INTER-organizational solutions capable of supporting a high-level of store merchandising (ISI) competency. • While new offerings are coming to market, early-mover opportunity is far from closed. • This indicates an opportunity with large potential financial rewards. Merchandising Performance Management 6 © Copyright 2009 VSN Strategies
  • 7. Solution Sector Three (Linked) ISI Solution Areas Work Force Store Execution Merch. Performance Management Management Management • Manage • Manage activities • Manage outcomes employees • Field force • Planogram • Time clock automation • Promotions/events • Scheduling • Task or process • Distribution • Human Resources efficiency • Plan-Do-Measure orientation orientation orientation • INTRA- • INTRA- • INTER- organizational organizational organizational All enabled by some form of multi-user communications platform Merchandising Performance Management 7 © Copyright 2009 VSN Strategies
  • 8. Strategic Considerations MPM is ISI Solution Sweet Spot Work Force Management A COMPREHENSIVE In-Store Implementation solution would incorporate WFM, SEM and MPM elements, as well as Merchandising Store and an underlying Performance Execution INTER-organizational Management Management portal communications platform, device-agnostic, and supported by merchandising “storecards”. Merchandising Performance Management 8 © Copyright 2009 VSN Strategies
  • 9. Conclusion / Take Action Special Offer: 20% Off for ISI Network Full Members James Tenser, Director http://instoreimplementation.com info@instoreimplementation.com 520-797-4314 Merchandising Performance Management 9 © Copyright 2009 VSN Strategies