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Welcome.  To connect to WiFi … . ,[object Object],[object Object],[object Object]
Day One “ Be Your Own Publisher” Self-publishing in the Digital Age   Tom Johnson Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico t o m @ j t j o h n s o n . c o m
What we ’ re aiming for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we ’ re aiming for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Here ’ s why we are doing this ,[object Object]
Awful Truths About Book Publishing ,[object Object],[object Object],[object Object]
Awful Truths About Book Publishing ,[object Object],[object Object],[object Object]
Move to E-books
Basic threads of P-o-D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros of digital self-publishing ,[object Object],[object Object],[object Object],[object Object]
Pros of digital self-publishing ,[object Object],[object Object],[object Object],[object Object]
Cons of digital self-publishing ,[object Object],[object Object],[object Object],[object Object]
What the P-o-D company provides ,[object Object],[object Object]
Navigating the publishing world Your  Book Project Planning Content Creation Promotion/ Marketing Manufacture Design/ Format Pricing Distribution Accounting
Navigating the publishing world Your  Book Content Creation Project Planning Design/ Format Pricing Manufacture Promotion/ Marketing Distribution Accounting Editing/ Copy editing
Creation, Design & Format Aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What the P-o-D company provides ,[object Object],[object Object],[object Object],[object Object]
What the PoD Company Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project planning ,[object Object],[object Object],[object Object]
Project Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure of work ,[object Object],[object Object],[object Object],[object Object]
Bibliographic Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Book and its pieces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Book and its pieces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main Components of Your Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Files ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Folder and Files
File Naming Tips ,[object Object],[object Object],[object Object],[object Object]
File Naming Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  http://www.netmechanic.com/news/vol6/html_no6.htm
File Naming Tips ,[object Object],[object Object]
File Naming Tips ,[object Object],[object Object],[object Object],Source:  http://www.netmechanic.com/news/vol6/html_no6.htm
File Management Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizing your  “ project space ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hard Drive tree should look like this
Take a Break Be back at 11:01

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Be your own publisher seminar 2010-session A

  • 1.
  • 2. Day One “ Be Your Own Publisher” Self-publishing in the Digital Age Tom Johnson Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico t o m @ j t j o h n s o n . c o m
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Navigating the publishing world Your Book Project Planning Content Creation Promotion/ Marketing Manufacture Design/ Format Pricing Distribution Accounting
  • 15. Navigating the publishing world Your Book Content Creation Project Planning Design/ Format Pricing Manufacture Promotion/ Marketing Distribution Accounting Editing/ Copy editing
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Hard Drive tree should look like this
  • 36. Take a Break Be back at 11:01

Notas del editor

  1. SOURCE: Dec 24, 2009 - HOW BOOK PUBLISHING IS CHANGING. STEVEN PIERSANTI. http://bmibook.org/html/PDFs/09Presentations/Piersanti_Presentation.ppt
  2. Source: http://www.idpf.org/doc_library/industrystats.htm Industry Statistics The International Digital Publishing Forum collects quarterly US trade retail eBook sales in conjunction with the Association of American Publishers (AAP).  For details on the AAP's statistics program, please refer to the AAP website .  The IDPF has aggregated quarterly statistics from the AAP's program and earlier IDPF statistics program represented in the graph below. Please also see important notes below on the data. The IDPF has collected additional eBook statistics from various sources below.  The IDPF was not involved in collecting these statistics, however, and only includes them as a convenience.
  3. Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  4. Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  5. Planning for consistency sake
  6. A colophon, in publishing can refer to: A brief description, usually located at the end of a book, describing production notes relevant to the edition A printer's mark or logotype
  7. A colophon, in publishing can refer to: A brief description, usually located at the end of a book, describing production notes relevant to the edition A printer's mark or logotype
  8. Consider points in previous slide. Possibly each of the “inside matter” needs a folder?
  9. http://www.homeandlearn.co.uk/bc/bcs1p7.html for Windows To change the name of a folder, select the folder, then click its text box and type a new name. On the Mac, you can select the folder and press Enter to select the text box. In Windows, you can right-click on the folder and select Rename from the menu that appears. To create a folder on the desktop using Windows, right-click on the desktop and choose New from the menu that appears, then choose Folder from the submenu.
  10. NB: You can close or expand these at various levels