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New Mexico Press Women  –  April 2010 -- Albuquerque Doing the Numbers:  Getting the other  50% of the story Tom Johnson Institute for Analytic Journalism Santa Fe, New Mexico www.analyticjournalism.com t o m @ j t j o h n s o n . c o m
Today? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],Nothing more practical
Ecosphere as theory ,[object Object]
Species in biosphere Metabolism Latent  Energy In Energy Out ,[object Object]
Datasphere ,[object Object]
[object Object],Changing Datasphere: Metabolism Latent  Energy In Energy Out ,[object Object]
Changing Datasphere ,[object Object],[object Object],[object Object]
Changing Datasphere ,[object Object],[object Object],[object Object],[object Object]
Major factors in changing datasphere ,[object Object],[object Object],[object Object]
New demands for journalists ,[object Object],[object Object],[object Object],[object Object]
No more math-phobes ,[object Object],[object Object]
The quant. half of the story ,[object Object],[object Object],[object Object],[object Object]
The quant. half of the story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of heavy-weight Analytic Journalism …
USAToday -  Analytic Journalism Examples NB: Great site of 2008 Presidential election maps:   http://kottke.org/plus/2008-election-maps/
Orange County, California Bus Study -  Analytic Journalism Examples Orange County, California  Bus Study
Weather-Hurricane Andrew -  Analytic Journalism Examples Weather -  Hurricane Andrew
Light-weight examples  (to produce daily stories)
Resist journo’s tradition ,[object Object],[object Object],[object Object],[object Object]
Fundamental Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Einstein card ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Freeport Traffic Horizontal #1
Freeport Traffic Horizontal #1a ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Freeport Traffic Horiz #2
Freeport Traffic Horiz #3-Act. Diff ,[object Object],[object Object],[object Object]
Freeport Traffic Horiz #4a - % of change #1 - Estimate! #2 - Look to the Einstein Card!
Freeport Traffic Horiz #4b - % of change
Vertical Analysis- Proportion Proportion=  # of Parts/# of Whole Parts
Vertical Analysis- Proportion
Writing the darn thing ,[object Object],[object Object],[object Object]
Three levels when writing stats … ,[object Object],[object Object],[object Object]
Writing the darn thing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prepare for tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object]
Semi-advanced tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
New Mexico Press Women  –  April 2010 -- Albuquerque Doing the Numbers:  Getting the other  50% of the story Tom Johnson Institute for Analytic Journalism Santa Fe, New Mexico www.analyticjournalism.com t o m @ j t j o h n s o n . c o m

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Doing the Numbers: Getting the other 50% of the story

Notas del editor

  1. Of course, the response is based on the THEORITCAL belief that theory is not needed by journalists.
  2. Datasphere = environment holding all conceptual data of interest to humans Datasphere = similar to biosphere, except resources not depleted or transformed, merely copied Journalist: one species in the Datasphere Environment changes: Species either evolve or die
  3. Datasphere = environment holding all conceptual data of interest to humans Datasphere = similar to biosphere, except resources not depleted or transformed, merely copied Journalist: one species in the Datasphere Environment changes: Species either evolve or die
  4. Journalism is no longer just telling stories Journalism’s future = Hub for transactions How can we help those with data needs – cultural, economic, educational, medical, governmental, etc. -- connect with those people, agencies, institutions who have the data resources being sought?
  5. Journalism is no longer just telling stories Journalism’s future = Hub for transactions How can we help those with data needs – cultural, economic, educational, medical, governmental, etc. -- connect with those people, agencies, institutions who have the data resources being sought?
  6. Great site of 2008 Presidential election maps: http://kottke.org/plus/2008-election-maps/
  7. http://www.openoffice.org/product/calc.html
  8. http://www.openoffice.org/product/calc.html
  9. Don’t get bogged down too deeply in minutia of the data BUT make data available to any readers who do wish to do their own analysis Note RANKING of causes. Drugs are relatively minor Note relative rates of conviction. Are they more important than the # of tickets written? We don’t know until we do some more reporting. I.e. “Talk to the Chief of Police!”
  10. Don’t get bogged down too deeply in minutia of the data BUT make data available to any readers who do wish to do their own analysis Note RANKING of causes. Drugs are relatively minor Note relative rates of conviction. Are they more important than the # of tickets written? We don’t know until we do some more reporting. I.e. “Talk to the Chief of Police!”