1. Visual appeal has two amounts, material and immaterial. At materials stage, look of somebody
/ a thing is composition of a few variables - material, configuration, & colour. The content or
matter is foremost basis of anything. The very existence of someone/something is essence or
content material, e.g., the fundamental life-sustaining human matter is cell. The configuration
or structure of someone/something is outcome of horizontal-vertical summation of content
elements. A configuration gives efficient, effective, and valuable shape to subject material
elements. A precise configuration of content elements gives foundational strength and structural
harmony to a person or a thing. The colour or lighting is essential feature of persons or things.
A colour scheme is outcome of about three basic colours - red, blue, and yellow (or green).
We may get countless new and novel colours by mixing the basic colours. In addition to basic
colours, there are two neutral colours, white & black. White and Black are key colours. They are
used for shading and tinting. Shading is used to make some thing darker by adding black while
tinting is used to make some thing lighter by adding white. People's liking / disliking of specific
colours is based on multiple features such as education, culture, environment, and geography.
At immaterial or human stage, physical appearance is manifestation of intentions, emotions, and
thoughts of an individual. A specific human appearance reflects a unique character-sketch of an
individual.
Message Transmission through Visual appeal
An appearance must transmit a message to viewers. Viewers receive message, rightly or
wrongly, and impressed, positively or negatively, by appearance of someone/something.
Human visual appeal is used to transmit/assess inward-outward features of an individual. At
inward degree, human look is manifestation of definite thought-pattern or mindset and specific
work-pattern or behavior. On outward front, an appearance manifests socio-economic status
of an individual and compatibility with temporal standards. An effective interactive look must
follow some specific social standards and a few definite time-space frameworks. For example,
it is said, eat tasty & wear trendy. A trendy dressing indicates compatibility of individual with
prevalent social norms & temporal standards. An outdated dressing makes someone ridiculous.
It is an established social rule of every culture/nation that a person should adopt a specific look
to reflect inner reality and to match outer norms. An effective leader cannot ignore the emotional
attachment of people towards visual appeal phenomenon, so that, he/she must transmit a
specific message to viewers through definite appearance otherwise leadership profile would be
incomplete or less effective.
Communication & Body Language
Life is interactive phenomenon. Communication is inevitable aspect of interactive life, both
individual as well as collective. Communication has two parts - verbal and non-verbal. The
major or decisive portion of any communication is non-verbal. A specific physical appearance
is non-verbal communication. A great body of research on effective communication provides
ample proof that peoples are affected dominantly through face-expressions, postures, dresses,
and interactive environ during some communication process; moreover, the importance of
specific words is far less than the tone & tune of words. During communication, body-language
is more effective than verbal language.
Body language is non-verbal part of communication. Physical visual appeal of a person gives
invisibly multiple messages to others. Moreover, the effect of verbal communication depends
dominantly on body language. A person is understood or interpreted predominantly according
to his/her body language. An aggressive body language will create different effects than
defensive body language during some discussion. An aggressive body language is filled with
dare gazing eyes, harsh facial expressions, red face coloring, snarling nose, punching hands,
and leaning away posture. On the other hand a defensive body language indicates non-gazing
eyes, submissive facial expressions, pale coloring, motionless hands, and volatile body posture.
Similarly, a person adopts, involuntarily, attentive-bored body languages, happy-sad body
languages, dominant-submissive body languages, fearful-courageous body languages, jealous-

2. cordial body languages, and cooperative-competitive body languages. It is worth mentioning
that adoption and interpretation of body languages vary from culture to culture and region to
region. It is vey important to train subconscious about basics of body languages for better
involuntary movement during some interaction and for accurate estimation of interpretation of
someone else' body languages. Through conscious training, a person can adopt acceptable
body language patterns during interaction to convey inner messages. Practically, right
messaging is possible through adoption of widely accepted etiquettes, manners, and customs
that make our body language suitable for manifold occasions/multiple persons.
Non-Verbal Communication & Leadership Styles
Management is communication among multiple stakeholders such as entrepreneurs, investors,
customers, and government functionaries. During diverse business interactions a person wants
to transmit a specific message to others. A general physical appearance of an individual,
leader or follower, is transmitting medium of inner intentions or programs. For example,
different entrepreneurs appear differently or an entrepreneur may appear differently on distinct
occasions. The non-verbal communication or general look of a leader depends dominantly on
leadership styles. The leadership styles can be grouped into four categories. An entrepreneur
is either missionary or visionary or dynamic or supportive. A missionary leader is extremely
devotional towards leadership objectives, so that he/she tries to project him/her as a devotional
personality. A visionary leader appears differently, a visionary adopts generally a classical visual
appeal due to knowledge-driven visions. A dynamic leader is extremely performance-oriented
towards leadership objectives, so that he/she is proactively accommodative towards existing/
upcoming ground realities of society towards general look, normally; a dynamic leader adopts
trend-setting look. A supportive leader wants to create cordial environment for all and sundry.
The very physical appearance of a supportive leader is compatible with inner or actual demands
of people. It is worth mentioning that wrong messaging via inappropriate appearance extracts
extra energy of a leader for settling the wrong communication through unsuitable physical
appearance.
Success - Role of Visual appeal & Projection
It is said that success is not pursed rather it is attracted. People are attracted towards things/
persons that provide solution to their needs or problems. The very basis of attraction is, firstly,
to develop useful items/services for others, to feel inner voices of people accurately, to fix
their troubles responsibly. Secondly, a specific interactive environment creates attraction,
so that, an appropriate temporal-spatial appearance of someone/something is decisive for
attraction. Thirdly, a dynamic projection of inner features of someone/something creates
attraction. An effective projection is equally essential for individuals and institutions. ワンピ
ース 653. For example, an executive training centre can attract students through launching
substantive training programs, state-of-the-art training methods, effective trainer, and better
learning environment. The presence of these contents cover basic stuff of a training centre
but an appropriate projection is inevitable to covert it into a successful venture. Projection
synchronizes inner features with external demand. The effort leads towards success. The inner-
outer synchronization phenomenon works almost everywhere. For example, a professional
is successful if he is dynamically linked with executive, inventor is famed in a society through
innovator, researcher is accepted by stakeholders trough recognized institutions, leader is
popularized through references or success stories, and so on and so forth.
Attractive Energy & Attraction-Repulsion Phenomenon
The whole cosmic economy is energy-based scheme of creation. The very basis of universe
is Divine Energy. Divine Energy creates attractive energy profiles at multiple ranges. The
creative energy gives sustenance to every object, both animate and inanimate. Energy
may adopt countless shapes or attributes. At human amount, it becomes attractive energy.
Attractive Energy is vital aspect of human personality. It shapes one's mindset, behavior, and

3. effectiveness, so that people are attracted or repulsed. In other words, people are attracted
or repulsed towards each other or things due to presence of invisible attractive-repulsive
energy continuously flowing everywhere. The energy provides base to attraction-repulsion
phenomenon. The attraction-repulsion phenomenon is everyday experience of interactive
life. For example, we are attracted towards strength and repulse weakness, we like financial
abundance and avoid poverty, and we are fond of good company and avoid bad company,
and so on and so forth. The attraction-repulsion phenomenon works through physical features,
mindset configurations, and spiritual urges, so that the attraction or repulsion towards someone/
something can be managed through setting-resetting of inner-outer features of persons or
things. In other words, the attraction-repulsion towards someone/something can be managed
through effective projection of reality.
Attractive Energy & Interactive Zones
Human Attractive Energy has spatial influences, as well. Consequently, human interactions
are affected by spatial setting of persons/things. The situation indicates presence of invisible
interpersonal spaces. Every individual feels some personal spaces or interpersonal spaces of
interactions. A great body of research revealed that persons have definite interactive zones.
Analytically, there are four interactive zones - Intimate, Personal, Social, andPublic. The
intimate zone is reserved for spouse, children, close family members, and fast friends. Intimate
zone is the space within arm length. We are comfortable if close linkages are within intimate
range on the other hand we are uneasy towards some persons if they are interacting with
us within intimate zone. Second, the personal zone begins about an arm length away and
ending about four feet away. It is consciously reserved for relatives, friends, and colleagues.
An office or lounge setting indicates presence of personal zone. Third, the social zone is the
area that ranges from four to six feet away from us. The social zone is reserved for strangers
and new acquaintances. The meeting room or drawing room setting is based on idea of social
zone. Fourth, the public zone starts from six feet away. The area is used for seminars, public
speeches, and discussion groups. The area is reserved for general audience, both acquainted
and non-acquainted. The transference power, an invisible attractive energy of leaders, work
differently at different interactive spatial zones. An effective leader adopts a proactive approach
towards phenomena of interactive zones and appears accordingly to actualize leadership
objectives or to project leadership profile.
Significance of Body Posture
Personality Traits play an important role during interactive life. There are few character traits
of an individual that plays a decisive role during interactive life but they are difficult to convey
verbally or practically. Moreover, these character traits set interactive patterns for future
interactions. The prominent pattern setting personality traits are firmness, flexibility, and agility.
A quick solution to this limitation is adoption of some standard postures. Posture indicates our
inner firmness or rigidity, flexibility or volatility, and laxity or agility. Secondly, some postures
make our physical aspect normal/active for working. For example, doctors suggest that during
sitting/standing/walking, spine should be in an almost straight line from our head to the lower
part of back, moreover, it is suggested that chin/shoulders should be parallel to the floor (or
earth) and head to be aligned with the roof (or sky). The straight sitting/standing/walking
improve work efficiency and avoids certain body pains.
Projection - A Strategy towards Effective Leadership
Leader is personification of institutional culture. Moreover, he/she is image person of multiple
stakeholders of an organization and gives lasting identification to stakeholders. A strategic/
tactical approach of appearance is significant to make accurate projection of leadership profile.
A wrong projection of leadership would be detrimental for institutional growth and development.
A separate body or media cell is inevitable for accurate projection of leadership. A wrong
image may eat precious time for fixing wrong messages due to ugly projection. It is now
corporate standard globally to appoint some persons for psychological-based and aesthetic-

4. driven projection of leadership, institution, and products/services. Consequently, marketing
has become inevitable aspect of business life. At leadership stage, the ultimate purpose of
projection is to portray a definite leadership style. At institutional degree, the final motive of
projection is to manifest organizational culture. At product/service amount, a projection gives
brand name to a product or a service.
An effective projection process promotes simultaneously products/services, institutions, and
persons. It adopts multiple marketing techniques, launches various advertisement campaigns,
and initiates manifold public relationship interactions. The purpose of marketing is to develop
matching between products or services and customer needs. The scope of advertisement
campaign is to propagate informative-persuasive messages for customers. A dynamic public
relationship effort builds mutually beneficial or win-win relations with customers. The best
situation is to design marketing, advertisement, and PR in a reinforcing manner for effective
projection of product/service, leadership, and institution.