This document provides examples of creative strategies and advertising plans for several brands. It summarizes the creative strategy for Sardinas Real fish cans, which aims to promote the nutritional benefits of sardines. It also outlines Disneyland's advertising objectives to present the park as the happiest place where customers can have unforgettable experiences. Additionally, it describes the strategy for Huesitos juice, which wants children to see it as a nutritious drink. The document then provides a model for analyzing advertisements, using examples from Nike promoting new soccer shoes and Emirates airline promoting international travel.
4. CREATIVE STRATEGY (OGYLVY)
★ Objective:
★ Target Audience: All age groups
★ Key Consumer Benefit: The proteins
★ Support:
★ Tone and Manner: Healthy, reliable, nutritious and quality
The audience must consume it because it has all the
phosphorus that they need
The benefit of the product helps consumers not to lose their
memory
6. ★ Key Fact:
★ Problem Advertising must solve:
★ Advertising Objective:
CREATIVE WORK PLAN (CWP)
The customers must visit the
park more often
To announce that it is the happiest place on
earth, where they will have all the time they
want to do everything they have dreamed
Unforgettable moment in the amusement park
7. ★ Creative Strategy
○ Prospect Definition:
○ Principal Competition: Six flags, Cedar Point
○ Promise:
CREATIVE WORK PLAN (CWP)
The target audience is all age groups
The amusement park games are elements created to give
happiness, fun and entertainment to its customers
8. ○ Reason Why:
★ Mandatory and Policy Limitations:
CREATIVE WORK PLAN (CWP)
The games are practically unique then are
more interesting and also by magic of the
amusement park about history, design, and
creativity
There are no limitations to note
10. CREATIVE STRATEGY (OGYLVY)
★ Objective:
★ Target Audience: This product are for childrens
★ Key Consumer Benefit: The proteins
★ Support:
★ Tone and Manner:
The audience must consume it because it is a
nutritious juice that helps grow bones and teeth
strong
The benefit of the product helps children receive proper
nutrients that contribute to proper nutrition and growth
Healthy, unique, young and energetic
11. MODEL: OUR MODEL
1. Type of product promoted : Soccer shoes.
2. Brand name : Nike
3. Purpose of the advert: Nike is trying to reveal to the audience how its
products can revolutionize the game of soccer.
12. 4. Type of advert : TV and digital advertising.
5. Tonality : Emotion, fun and entertainment.
6. Target : Athletes, specifically soccer players.
7. Positioning : For serious athletes.
13. 8. Art Work :
Slogan : Risk Everything
Visual engagement :
Description : The film opens on a park with two teams challenging each other in a
winner stays on style game. In a split second the players on either team call out
the names of players to possess their specific skill. As time is running out and
both teams cautiously try to avoid mistakes, the last remaining player yet to be
transformed is brought down inside the box by David Luiz. Ronaldo steps up to
take the penalty but is pushed aside by the brave youngster, who seizes his
moment to risk everything and take responsibility for the game-defining moment.
14. Structure of the advert : Linear because the story advances.
Logo :
Symbolism : strength
Music : “Miss Alissa” by the American rock band Eagles of Death Metal.
9. Extra elements : Including C.Ronaldo, Rooney, Neymar, Zlatan, Iniesta,
Pirlo, Hzard, David Luiz and aso Irina Shayk, Kobe Bryant, Anderson
Silva and The Incredible Hulk
15. MODEL: OUR MODEL
اإلمارات طيران
1. Type of service promoted : Airline Service.
2. Brand name : Fly Emirates.
16. 3. Type of advert : The campaign launched featured print, TV and
digital advertising, including some iconic billboards in New York’s
Times Square and Milan’s central train station.
4. Tonality : Emotional.
5. Target : Corporates, upper middle class/ middle class.
6. Segment : Passenger preferring comfort and reliability.
7. Positioning : The finest in the sky, Premium Airline
17. 8. Art Work :
Slogan : Hello Tomorrow.
Purpose : Connect people’s hopes, dreams and aspirations.
Visual engagement :
Description : ‘’Hello Tomorrow’’ is about inspiring people to greet
tomorrow’s unlimited potential, now. ‘’Hello’’ is a greeting, an
invitation to a person, a place or an experience. ‘’Tomorrow’’ is a
time, a place, a state of mind- the unlimited possibility of the future.
Emirates is extending an invitation to try the unfamiliar, create new
ideas, and form new visions. The theme encapsulates life’s potential
and embraces the future with all the possibilities it holds.
18. Structure of the advert : It has a linear structure and it uses all the basic camera shots
(Extreme Wide Shot, Wide Shot, Medium Shot, Medium Close Up, Close Up and Extreme
Close Up)
Logo :
Symbolism and values : Emirates is connecting people and cultures creating relevant and
meaningful experiences that shape the world.
Music : Spencer & Antfood – Trek
9. Extra elements : There are no extra elements
