1. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 1: CASE ANALYSIS I (1 POINT)
PRACTICE 2: CASE ANALYSIS II (1 POINT)
PRACTICE 3: ADVERTISEMENT PORTFOLIO (0.5 POINTS)
PRACTICE 4: LOGISTICS , RETAILING, WAREHOUSING (0.5P)
PRACTICE 5: SALES PLAN (0.5 POINT)
PRACTICE 6:MARKETING PLAN (2.5 POINTS)
2. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 1: CASE ANALYSIS I (1 POINT)
ORAL PRESENTATION ACCORDING TO THE CASE ANALYSIS EXAMPLE.
THE ORAL PRESENTATION PARAMETERS WILL BE TAKEN INTO ACCOUNT
WHEN GRANDING.
DUE DATE: DECEMBER THE 19TH
3. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
CASE ANALYSIS I
ZOECOM CORPORATION
PROCTER AND GAMBLE
DR PEPPER/ SEVEN UP INC
AMBER INN AND SUITES
4. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 2: CASE ANALYSIS II (1 POINT)
ORAL PRESENTATION ACCORDING TO THE CASE ANALYSIS EXAMPLE.
THE ORAL PRESENTATION PARAMETERS WILL BE TAKEN INTO ACCOUNT
WHEN GRANDING.
DUE DATE: JANUARY THE 9TH
5. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
CASE ANALYSIS II
CRESFIELD FURNITURE INDUSTRIES A
CRESTFIEL FURNITURE INDUSTRIES B
GODIVA
DRYPERS
6. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 3: ADVERT PORTFOLIO (0.5 POINTS)
CHOOSE 5 DIFFERENT ADVERTS AND ANALYZE THEM IN AN
ORAL PRESENTATION. EACH GROUP WILL CHOOSE A DIFFERENT
MODEL OF ANALYSIS.
MODEL 1: COPY STRATEGY
MODEL 2: CWP
MODEL 3: CREATIVE STRATEGY (OGYLVY)
MODEL 4: INTEGRATED MODEL
MODEL 5: OUR MODEL
DUE DATE: JANUARY 16TH
7. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 4: LOGISTICS, RETAILING AND WAREHOUSING (0.5 P)
PRESENTATION: CHOOSE JUST ONE TOPIC. MAX. 5-7 SLIDES
1. LOGISTICS MAIN ACTIVITIES: TRANSPORTATION AND WAREHOUSING
2. PLANNING AND ARRANGING TRANSPORT
3. SHIPPING GOODS: LOADING AND SHIPPING INSTRUCTIONS
4. LOGISTICS: INTERNATIONAL TRADE
5. WAREHOUSING I: INVENTORY MANAGEMENT, BARCODING AND
MATERIAL HANDLING.
8. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 4: LOGISTICS, RETAILING AND WAREHOUSING (0.5 P)
PRESENTATION: CHOOSE JUST ONE TOPIC. MAX. 5-7 SLIDES
6. WAREHOUSING II: UNITIZATION, PACKAGING AND PRICING
STRATEGIES
7. PROCUREMENT: DEFINITION AND TRAITS
8. DOCUMENTATION AND FINANCE: IMPORT INSTRUCTIONS AND
PAYMENT METHODS
9. LOGISTICS AND SUPPLY CHAIN MANAGEMENT
10. OUTSOURCING
11. RETAILING: DEFINITION AND TYPES
12. LOGISTICS: DIFFERENT WAYS OF TRANSPORT
DUE DATE: JANUARY THE 23TH
STRUCTURE: ENGLISH FOR LOGISTICS (OXFORD)
9. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 5: SALES PLAN/ RETAILING CASE ANALYSIS (0.5
POINT)
SALES PLAN: POWER POINT PRESENTATION WITH A SELLING
PLAN/ RETAILING CASE ANALYSIS.
STRUCTURE: SEE UNIT FOR SALES PLAN
CASE ANALYSIS STRUCTURE FOR THE RETAILING CASE STUDY
DUE DATE: JANUARY THE 30TH
10. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 5: SALES PLAN/ RETAILING CASE ANALYSIS (0.5
POINT)
RETAILING CASE ANALYSIS
STEFANEL CANADA
SWISHER MOWER
GOODYEAR TIRE
SALES PLAN
DÉCIMAS SALES PLAN IN FRANCE
LLAOLLAO SALES PLAN IN FRANCE
SALES PLAN CHOOSED BY THE STUDENT
11. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (3 POINTS)
INTERNATIONAL MARKETING PLAN: CHOOSE AMONG THE
FOLLOWING OPTIONS:
1. INTERNATIONAL MARKETING PLAN: LLAOLLAO IN FRANCE
2. INTERNATIONAL MARKETING PLAN: DÉCIMAS IN FRANCE
3. INTERNATIONAL MARKETING PLAN :RICETO IN MEXICO/SPAIN
4. INTERNATIONAL MARKETING PLAN: WINESTAR IN SPAIN
5. INTERNATIONAL MARKETING PLAN:PROYECT 600I IN
PORTUGAL
6. INTERNATIONAL MARKETING PLAN: FAIRLIFE MILK IN USA
7. INTERNATIONAL MARKETING PLAN: ARA PROYECT IN IRELAND
8. INTERNATIONAL MARKETING PLAN: HILTON SORRENTO’S
EXPANSION IN ITALY.
9. INTERNATIONAL MARKETING PLAN: STUDENT’S OPTION
12. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (3 POINTS)
STRUCTURE: SEE PRINTED EXAMPLE
DUE DATE: MARCH THE 6TH
13. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (2.5 POINTS)
MARKETING PLAN (PRINTED DOCUMENT)
EXTENSION: MAX. 15 PAGES /MIN. 10 PAGES
GROUPS: 2/3 PEOPLE
OTHER INSTRUCTIONS:
TIMES NEW ROMAN 12
PARAGRAPH 1.5
EPIGRAPHS IN BLACK
PRINTED
PLASTIC FOLDER ( FUNDA CON GUSANILLO O
SIMILARES)
LANGUAGE: SPANISH (RECOMMENDATIONS IN ENGLISH)