WELCOME TO FIRST FRIDAYS!
The Power of Habits
May 4, 2012

About Jim Jubelirer
• 14 years of $1M+ sales
• Expert in sales, marketing
and leadership
• Angel investor, RTP Capital
• Coach and trainer for Duke Leadership Program
• Frequent speaker, trainer and facilitator
• BA University of California, Santa Cruz
• MBA, Cornell
• Graduate of Sandler Sales, Strategic Coach,
numerous other personal and professional
development programs

About ActionCOACH…
• Our Mission: World Abundance through
Business Re-Education
• Our Goal: Improve Business Performance and
Personal Satisfaction
• Combines the best practices in leadership,
management, business excellence, and personal
development
• 1,300+ Coaches worldwide in 40 countries

Business Coaching Programs…

Group Coaching
• Weekly homework
• Bi-weekly accountability
• Monthly in-person coaching
• Quarterly Growth CLUB 90 Day
Strategic Planning Workshop

Upcoming Events
• May 18 - Business Club of The Triangle
• June 1 - First Fridays: Essentials of
Relationship Marketing
• June 19 GrowthCLUB

GrowthCLUB
90 Day Planning Workshop
• Establish a clear and specific 90 day plan
• Get energy, vision and focus about your goals
• Learn strategies to build your profits right away
• Get skills and tools to work SMARTER, not HARDER
• Includes a comprehensive strategic planning
workbook
• Participants also get a FREE one hour coaching
session
June 19 8:30 – 3:00 PM
NC Wesleyan College, Morrisville
$129 if you register today (regularly $249)

What is a Habit?
• A habit emerges to save the brain‘s
energy in fully participating in decision
making.
• It stops working so hard, or diverts
focus to other tasks.
• The process by which the brain
converts a sequence of actions into
automatic steps is called ―chunking.‖

Change
• Unless you find new routines— the
pattern will unfold automatically.
• You can‘t destroy or eradicate habits –
you can only change them. The key is
inserting a new routine – a new
behavior – into the habit loop.
• Habits aren‘t destiny… habits can be
ignored, changed, or replaced.

Habit Loops

Auto-Pilot
• A Duke University researcher in 2006
found that more than 40 percent of the
actions people performed each day
weren‘t actual decisions, but habits.

Keystone Habits
• Keystone habits start a chain reaction; they
influence other habits as well.
• Keystone habits say success doesn‘t depend
on getting everything right, but instead relies
on identifying a few key priorities and
fashioning them into powerful levers.
• People who exercise, even as infrequently as
once a week, start changing other patterns in
their life, too.

Small Wins
• Small wins, repeatedly, go a long way. A tiny habit is a
very little thing that you sequence into your life in a
place that makes sense and you work to make it
automatic.
• Dog-trainers know to ‗Be a splitter, not a lumper" in
terms of splitting a significant behavior change goal
into a series of near-insignificant, achievable goals.
This allows for a high rate of reinforcement.
• 5-day Stanford 3 Tiny Habits Program
(http://tinyhabits.com/)
– Saturday or Sunday (12 min): You learn about habits and you
select 3 new habits you want.
– Monday - Friday (3 min): You do your 3 habits, and you
respond to a message from the researcher.

Power of Belief
• Alcoholics Anonymous, the largest habit-
change program in the world, places a great
deal of emphasis on belief.
• Without belief, it is much harder to overcome
the mind‘s habitual behavior.
• You need to have, or build, the capacity to
believe that things will get better.
• Belief is easier when it occurs within a group
or community that is sharing their
experiences with each other.

Skill vs. Will
• Success is 80% skill and 20% will .
– (Insert your own percentages, based on your own
beliefs)
• Willpower can be developed and
strengthened.
• However, the importance of willpower is over-
stated; alignment to purpose is more
powerful.
– Stay tuned for upcoming First Friday on
―Discovering Your Why‖

Organizational Routines
• Individuals have habits and organizations
have routines.
• The business owner and/or leader has to take
charge and establish cultures and routines
for their companies and not leave these
things to chance.
• Starbucks establishes routines that those
behind the counter can use in high-stress
customer interactions.
– Employee learn how to master ―inflection points‖
(difficult interactions with customers)

Bright Shiny Object
(BSO) Syndrome
• Do you find yourself working harder but not getting
the results you want?
– Overwhelmed by too many options and possibilities
– Having a hard time focusing on the Main Thing?
• Science has demonstrated that humans have evolved
to be attracted to bright shiny objects due to their
novelty and our innate curiosity.
– Bright Shiny Object (BSO) Syndrome occurs when we get
distracted from our goals.
• To conquer BSO Syndrome, ask yourself the
questions on the following page when a new
opportunity arises.

Bright Shiny Object (BSO)
Checklist
• Will this activity lead to revenue in the next 60 days?
– If yes, DO IT NOW!
– If no…….
• Can I let it go 100%; stop doing it.
– If yes, STOP IT NOW!
– If no……
• Can I put it on a slow burn and get to it later as time allows?
– If yes, STOP IT NOW!
– If no……
• Will I commit to doing things(today, this week) that will lead to
revenue in the next 60 days in an equal amount of time and
effort as I am putting in to longer-term efforts?
– If yes, MAKE THE COMMITMENT NOW!
– If no, ask yourself, ―Am I willing to trade the pain of sacrifice now for the
pain of regret later?‖
– Let your answer guide your next actions.

Walk in the Woods
• Involuntary attention
– Things that are new, moving or bright, and different
automatically get our attention
• Directed attention
– Concentration, like a muscle that can get tired
• Rejuventation in nature can stimulate involuntary
attention which gives directed attention a chance to
replenish
– Computer usage, urban or crowded environments, other
stimulants (coffee, sugar, TV) don‘t have the same
restorative effects

What To Say When You
Talk To Yourself
Program
Beliefs Attitudes Feelings Actions
ming

Brainwave Synchronization
• Audio or visual stimulation (or both) that
changes brainwaves to produce a specific
outcome (e.g. sleep, alertness, etc.)
• Use of binaural beats (right-left tones) to
lead the mind towards the desired state
• Goal is to access lower brainwave
frequencies similar to meditation in a
reliable, controlled, and repeatable way

You DO Have A Choice!
• The choice point mostly happens outside our
awareness
• When you are doing something unconsciously,
outside your awareness, it seems as if it is “just
happening” – like gravity!
• Triggers will always continue to happen; awareness
creates choice
• Once you’re able to watch yourself do it, with
awareness, and see HOW and WHY you’re doing it,
it softens, shifts and/or falls away
• Brain training creates physiological and emotional
strength that increases consciousness

Sleep on It
• Creative people are better dreamers, but anyone
can learn to tap into the restorative power of sleep.
• The harder the task, the more sleep tends to help,
since the brain focuses first on tough problems of
the day.
• Pre-bedtime “priming” (contemplating the probem
you would like to solve) increases likelihood of
getting guidance
• To do: keep a bedside journal
• To stop: alcohol and caffeine interrupt REM (deep
sleep cycles) where dreams happen

Tools and Resources
• Keep a journal
– Capture your ideas, observations, and perceptions.
– Record insights and keep a record of decisions you make
on that basis.
– Keep track of the accuracy.
• Use Applied Kinesiology (―muscle testing‖)
– Make a circle with left thumb and forefinger. Use right
forefinger to break the circle.
– If unable to break the circle, the answer is Yes/Strong.
– If able to break the circle, the answer is No/Weak.

Resources
Hemi-Sync (Monroe Institute)
Holosync (Centerpointe)
Books:
Blink, Malcolm Gladwell
Fifth Discipline, Peter Senge
Habits, Charles Duhigg
What to Say When You Speak to Yourself,
Chad Helmstetter

Questions?
2

Jim Jubelirer
Certified ActionCOACH
308 West Rosemary Street, Suite 307
Chapel Hill, NC 27516
(919) 969-7818
jimjubelirer@actioncoach.com
www.actioncoach.com/jimjubelirer