1. Apple store model
Services ahead of retail

2. High-profile location, lots of foot traffic

3. Diverse customers

4. Genius Bar
The sign says -- You can also use the Apple Store app to schedule and appointment and
check in when you arrive
Apple app says -- Geniuses have extensive product knowledge, and they work face to face to provide technical
support and troubleshoot any problems. Some repairs can even be completed on the spot. You can make a
reservation but walk-in appointments are also available.

5. Clear spaces, visible staff
Spaces encourage sharing
Retail goods on the shelves
around the walls

6. Open theatre for events
featuring industry experts and app developers