Referrals and positive word-of-mouth are the most effective ways to build a small business and find your next position. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business and leads. A business "network" isn't about how many people know your name; it's about how many will send you customers and job prospects. ** OBJECTIVE: Convince potential employers of your expertise directly or through referrals.** *- Pick the social platforms that will help you towards building your social ‘referral network’ *- Keep in touch with people who care most about your job search. *- Build your industry network *- Win new ‘CRED’ by expertly answering questions, sharing applicable content, becoming a thought leader *- Network with peers in your industry

1. Social Media
Building an Effective ‘Job
Search’ Referral Network
August 26, 2015

2. 28/29/2015
 Social Media Presence
 Must be better than VANILLA
 Be on the most applicable SMS
 Needs to be REFERRAL WORTHY
 Relevant Content
 Work the Network
FIRST… Let’s start at
the beginning

3. 38/29/2015
Q: Are You
Referral
Worthy?

4. 48/29/2015
Is your online
presence
Vanilla?

5. 58/29/2015
Building an Effective ‘Job Search’
Referral Network through Social Media
Means YOU gotta have the
goods worth referring.
• Are you finding or creating then sharing
‘Relevant Content’?
• History backing your expertise
• Sampling of work – Media
• Actions supporting your expertise?
Its about becoming a THOUGHT LEADER

6. 68/29/2015
Tonight we’ll learn how to…
 Pick the social platforms that will help you towards
building your social ‘referral network’
 Keep in touch with people who care most about your
job search.
 Build your industry network
 Win new ‘CRED’ by expertly answering questions,
sharing applicable content, becoming a thought
leader
 Network with peers in your industry
OBJECTIVE: Convince potential employers of
your expertise directly or through referrals.

7. 78/29/2015
HOW
#SOCIAL
R U?
Ponder This

8. 88/29/2015
Author of ‘Socialnomics’

9. 98/29/2015
Social Media has redefined a generation
perhaps more than the internet itself
VIDEO LINK: https://www.youtube.com/watch?v=jottDMuLesU

10. 108/29/2015
Is your social media presence hurting
your job search?
Maybe … Maybe NOT!
But lack of a social media presence is!
“You hear a lot about what you shouldn't post on social
media, but employers are starting to grow weary of hiring
candidates who lack a social presence all together. “
- CIO.com 5/2015
35-percent of employers say
they are “less likely” to
interview job candidates if they
are unable to find information
about that person online.
– 2015 CareerBuilder Survey

11. 118/29/2015
So where are
recruiters
looking online?

12. 128/29/2015
Recruiter
Response

13. 138/29/2015
Recruiter
Response
So where do you think you should be?

14. 148/29/2015
SOOOooo….
Build Your Brand on LinkedIn
You

15. 158/29/2015
Build Your Brand on LinkedIn
Consider LinkedIn your Brand’s website …
… and the BRAND is YOU
Website Components
• Home Page – The Story
• About Us
• Services Offered
• Sampling of Services/Products
• Call-to-Action (CTA)
• Contact Information

16. 168/29/2015
Gaze Tracking Study
The Ladders commissioned ground-breaking
research* on how recruiters scan resumes:
 Where they look
 What they look for
 And how long they review
Findings: They spend SIX Seconds
reviewing a resume
http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
What’s your brand? Static or Dynamic?
Recruiters determine if your STATIC (VANILLA) or DYNAMIC
(ICE CREAM SUNDE) in 6 or fewer seconds.
*

17. 178/29/2015
Should YOU be on more than one
Social Media Platform?
YES… But only if you’re ABLE and the
selected platform(s) makes sense.
More Platforms = Wider Reach & Larger Referral Pool.

18. 188/29/2015
WARNING!
It’s not the Number of
Online Profiles you have…
Its whether
you’re on the
RIGHT ONE(s).

19. 198/29/2015
Social Media Platform EVALUATION
Evaluate a SMS’ Attributes:
To begin, frame your evaluation of each platform with
the following questions:
 What is the unique purpose of this platform?
 Do its attributes relate to my job search needs?
 Which target audience does this platform serve?
 How much time on this network is necessary to have
the best impact?

20. 208/29/2015
Source: https://socialbarrel.com/how-brands-can-choose-the-right-social-media-platforms-for-their-goals-
infographic/52084/
Social Media Platform Strategy
Which Profile is Best in Building a
Referral Network for YOU the BRAND!?

21. 218/29/2015
Be Better
Than Vanilla!
Basic social
media profile
Video
Blog Posts
‘Relevant
Content’
Sharing

22. 228/29/2015
Creating
RELEVANT
Content!

23. 238/29/2015
Create or Find Relevant
Content…then SHARE it!
FIND Worthy Content
• Google Alert – www.google.com/alert
• Join industry websites
• Signup for SmartBriefs (Industry News) –
http://www.smartbrief.com/
• Monitor online conversations with a 3rd
party monitoring tool:
• HooteSuite – https://hootesuite.com/
• TweetDeck –
https://tweetdeck.twittrr.com/
• Social Mention -
http://socialmention.com
• Monitor LinkedIn Network and Group
conversations

24. 248/29/2015
Speaking of Monitoring…
Try a Hash Tag!
#HashTag

25. 258/29/2015
Create or Find Relevant
Content…then SHARE it!
CREATE Worthy Content
TEXT – Write a BLOG
• LinkedIn – Publish a POST vs. a simple
update
• Use a 4rd party blogging platform:
http://mashable.com/2014/05/09/16-
minimalist-blogging-platforms/
• SlideShare – presentations –
http://www.slideshare.net/
VIDEO
• YouTube – https://www.youtube.com/
• Vimeo – https://vimeo.com/

26. 268/29/2015
Share the
Content!

27. 278/29/2015
SHARE IT!
LinkedIn
 Personal Network
 Groups – discussions
3rd Party email Platforms
 Constant Contact – http://constantcontact.com/
 Mail Chimp – http://mailchimp.com/
 Vertical Response –
http://www.verticalresponse.com/
 iContact – http://go.icontact.com/
Other Social Media Platforms
Schedule Posts via 3rd party platforms
 HooteSuite – https://hootesuite.com/
 TweetDeck – https://tweetdeck.twitter.com/

28. 288/29/2015
Share the
Content!

29. Nurture Network
 Comment, Like, Share
others’ posts
 Pay attention to LinkedIn
activity
 Comment on events
 Reach out to those who
have viewed you
 Review: ‘5 Ways to Make
LinkedIn Part of Your
Morning Routine’

30. 308/29/2015
These folks stopped by my
profile - 2 aren’t connections.
So, I send them a note:
Hi ‘NAME HERE’,
I noticed you viewed my profile.
I run a Cloud Marketing firm
specializing in Search and
Social Media Marketing, and I
can help your company
generate new leads in your
target market/area.
Would you be interested in
connecting and furthering this
discussion?
Best regards,
Judy
Nurture Network

31. 318/29/2015
Spend 5-10 minutes
each morning
reviewing what your
network has been up
to … AND …
Who else you may
know that could add
value to your network.
Nurture Network

32. 328/29/2015
5 Ways to Make LinkedIn Part of Your Morning Routine

33. 338/29/2015
Be Better Than Vanilla!

34. 8/29/2015 34
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
978.491.7444