Why Choosing The Right SEO Firm Is Crucial To Business Website Success
1. Why Choosing The Right SEO Firm
Is Crucial To Business Website
Success
2. Choosing the right search engine optimisation (SEO) firm
and online marketing company is the most important
phase in your business website's existence. It is important
to align yourself with a company that are good at selling
products and services online in order to ensure you reap
the benefits that SEO can truly deliver. Using in house SEO
staff is often flawed so when a business makes the
decision to choose an external source for their online
marketing solution then I always encourage the company
to do a lot of research on the potential firms.
3. As search engine optimisation (SEO) requires expertise the
first thing I suggest is searching on Google for "SEO" and
"Online Marketing" in your regional index and taking note
of the top 5 companies for each search result set.
Compare them. Then make a list of the companies that
are repeated. The reason I suggest searching on Google is
that
4. - Google holds over 85% of the search market in Australia.
I am not sure on other regional areas in the World but as
far as I am concerned Google dominate and they have the
most advanced search algorithm.
5. - Any company that can successfully market its own
products - SEO and Online Marketing, and be placed in the
top 5 results are very good at online marketing and as
these terms are very competitive it is the cream of the
crop being listed.
6. So, now you should contact each of the firms that are
repeated in the list and ask to make an appointment with
them to discuss how SEO can best benefit your business
website.
7. As long as you have done the searches above then there
are several questions I like to ask at this point.
8. 1. Where do they place in the search engine results pages
for their own products? - SEO and Online/Internet
Marketing?
9. 2. Do they have at least 10 examples of SEO clients in
comparable industries (B2B/B2C) that they can show
online marketing success with? - look for traffic graphs
and keywords being searched on to get to the website.
14. After these questions have been answered then you will
generally have a very good idea of how good the company
actually is. What their philosophies are and whether they
are a good fit for your business website objectives.
17. - Never choose an SEO firm on price. Trust me when I say
this - You get what you pay for! Aligning your business
website with the best SEO firm, which may be more
expensive, is going to get you a lot more traffic than a
lower ranked SEO company. A more experienced SEO firm
is likely to have many, many testimonials and graphs of
clients to show you. Align with the best SEO Company and
you get the best results it's as simple as that - there is no
doubt in my mind on this.
18. Now that you have narrowed down the list, take a day to
go through all of the information gathered. Assess
everything on its merits and choose wisely. As I said
above, never choose based on price, you pay peanuts and
you will get monkeys. Graphic design and coding the
building of a website make up about 20% of the success of
the website, the other 80% is getting people to come to
your website and buy your product or service. A similar
comparison is opening a shop. You can make it as plush
and nice as you want inside but if no one is coming
through the door then it really doesn't matter how nice it
is does it? You could well have a warehouse and market
more and you would likely be far more successful. In
summary, align your business website with the best SEO
firm that you can find.