May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

HOW NONPROFITS
CAN ADAPT THEIR
STORYTELLING IN A
TIME OF SOCIAL
DISTANCING
Julia Campbell
www.JCSocialMarketing.com

WHO IS JULIA
CAMPBELL?
Mom of 2 and accidental
homeschooler
Author of Storytelling in the Digital
Age: A Guide for Nonprofits and
How to Build and Mobilize a Social
Media Community for Your
Nonprofit in 90 Days
Former one-woman Development
Director/Marketing
Director/Kitchen Sink Coordinator
Online course creator, speaker,
consultant
WWW.STORYTELLINGTHATSTICKS.COM

HOW ARE WE FEELING TODAY?
GO TO MENTI.COM AND USE
THE CODE 78 52 60

ADAPT YOUR STORYTELLING STRATEGY
IN THE TIME OF SOCIAL DISTANCE

OUR UNIQUE RESPONSIBILITY
Trust in institutions, brands, nonprofits is at an all
time low.
The content we share should build a community
of people who believe what we believe.
We have a moral obligation to engage our
communities on digital platforms.

WHAT CAN
STORYTELLING
DO?

https://www.softwareadvice.com/resources/how-to-create-repeat-donors/ WWW.STORYTELLINGTHATSTICKS.COM

STOP THINKING OF
STORYTELLING AS A
MEGAPHONE TO
PROMOTE YOUR
AGENDA.
THINK OF IT AS A GIFT
FOR YOUR SUPPORTERS.

WHAT STORIES
SHOULD WE TELL?
Stories that are
Intentional
Authentic
Honest
Inspiring
“Stories bring soul to the human
condition.”

EMAIL EXAMPLES
www.bit.ly/NPCovid - Google Drive of examples
All In a Day at Rosie's Place
Fwd: Letter from Erika: Working Together in Uncertain Times
Anxious – We Feel You
Front and Centre – what we have accomplished
Stories of Hope
Your response to this crisis is a prologue to a better future

ASK PEOPLE FOR THEIR STORIES!
www.bit.ly/NPCovid - Google Drive of examples
Share your story of your pet during coronavirus

DON’T STOP
STORYTELLING.
Make yourself visible!
Your donors want to hear from you.
Be the go-to resource.

EXPLAIN THE
PROBLEM.
Use data and statistics to
demonstrate that this is an
urgent, timely, and relevant
problem.
Incorporate emotional
storytelling.
Invite me in to help solve it.

CONVEY THE
STAKES.

DON’T STRESS ABOUT
PERFECT CONTENT.
JUST DOCUMENT.
http://www.gibbesmuseum.org/news/wfh-day-by-day/

AUTHENTICITY IS (AND ALWAYS WAS) VITAL.
TALK TO YOUR DONORS
ABOUT WHAT YOU ARE
AFRAID TO TALK ABOUT.
GET IN FRONT OF THE
CAMERA AND BE HUMAN.
WRITE YOUR EMAILS LIKE
YOU WOULD WRITE TO A
FRIEND OR FAMILY MEMBER.

MULTI-CHANNEL
WORKS BEST
Website
Blog
Email
Social media
Phone calls
Zoom meetings
Direct mail

QUALITIES OF A
STELLAR STORYTELLER
Remain generous. To touch
other people’s hearts, you must
be willing to expose your own.
A great storyteller takes time
to understand the audience –
what they care about, what they
want to hear.
Stories should be crafted and
delivered with these elements in
mind.

QUALITIES OF A
STELLAR STORYTELLER
Prepare, prepare, prepare.
Preparation is key when
delivering a great story.
However, Stellar Storytellers
are able to improvise and are
not rigid in their delivery.

QUALITIES OF A
STELLAR STORYTELLER
Practice being open-minded,
enthusiastic, and motivated.
Remain curious. Always be asking
yourself the questions that your
audience will be asking:
“How did that happen?
Why did that happen?
Why couldn’t something else have
happened?”

QUALITIES OF A
STELLAR STORYTELLER
Understand the context. Are you
telling the story in front of a group of
100 people, at an intimate dinner, or
during a Twitter Q&A tweet chat?
Molding the story to fit the context is
a huge part of being successful in
storytelling.

GREAT STORYTELLERS ARE CURIOUS.
“What information do I need to convey?”
INSTEAD ASK:
“What questions do I want my audience to ask?”

PASSION MATTERS
SO MUCH MORE
THAN BEST
PRACTICES.

“The art of storytelling is your
most powerful weapon in the
war of ideas.”
Carmine Gallo

NEED A SIMPLIFIED SYSTEM TO COLLECT,
CRAFT, AND SHARE STORIES?

MODULE 1: SETTING UP YOUR
STORYTELLING THAT STICKS SYSTEM
What we will cover in the weekly live training:
How to set yourself up for storytelling success long-term.
How to structure your 5-Step Storytelling That Sticks System.
A simple strategy to get buy-in from co-workers, supervisors, and board members.
Learn more at: https://sm4sg.zippycourses.com/course/storytelling

MODULE 2: HOW TO COLLECT STORIES
THAT STICK
How to think like a journalist and a detective when collecting stories.
How to work with others to get stories about your impact.
How to use story collection tools to make the process easier.
How to determine the best types of stories to collect based on six main types.
How to ensure ethical storytelling practices.
How to include forms and permissions into your Storytelling That Sticks System.

MODULE 3: HOW TO CRAFT STORIES
THAT STICK
The elements of a captivating story.
How to drive your donors, supporters, and online fans to take action through
compelling storytelling.
How to craft powerful calls-to-action.
Common challenges in nonprofit storytelling including confidentiality restrictions and
the fear that you don’t have a “sexy cause” (oh, but you do my friend!)

MODULE 4: HOW TO SHARE STORIES
THAT STICK
How to figure out how often to share stories, and where.
How to get organized with a Storytelling Calendar.
Creating great nonprofit emails that inspire action.
How to balance planning ahead with spontaneity.

MODULE 5: HOW TO SPREAD STORIES
THAT STICK
How to use digital tools like livestreaming to spread your stories.
How to use social media to spread your stories.
How to use visuals and video on a shoestring budget.
Ways to use social media to tell your nonprofit’s story, connect with donors, and raise
awareness for your cause.

BONUS: VISUAL STORYTELLING IN A DIGITAL
WORLD: HOW TO STAND OUT AND GET NOTICED
What we will cover in this special bonus training:
How to use visual storytelling platforms like Instagram, Snapchat, and TikTok to reach
younger audiences and stay relevant.
How to use visual storytelling to drive donations in fundraising campaigns.
Free and low-cost tools nonprofits that nonprofits can use to create visuals for their
storytelling, on a bootstrap budget.

BONUSES!
On demand video trainings:
How to Drive Donor Engagement with
Social Media workshop (50 minutes)
The Art of Storytelling in the Digital Age
workshop (50 minutes)
How to Future-Proof Your Nonprofit In
The Age of Coronavirus (90 minutes)
How to Launch an Emergency
Crowdfunding Campaign for your
Nonprofit (60 minutes)
E-books & Guides:
The Essential Nonprofit Guide to Social
Media Ambassadors
How to Build Your Nonprofit Email List
Using Your Website and Social Media
Storytelling in the Digital Age: Nonprofit
Strategy Workbook
The Nonprofit Facebook Ad Planner
The Ultimate Guide to Instagram for the
Small Nonprofit

WHAT’S IN THIS COURSE?
5 training modules taught LIVE each week by me, with manageable homework (the best part - during the live
sessions, we start in on the homework together!)
 Valued at $6,000
Weekly live Study Hall sessions, where we review the homework, share what we accomplished that week, and
get all of your burning questions answered.
Action-packed checklists, worksheets, and resource guides for each module to keep you on track, progressing,
and taking action.
4 hours of on-demand video BONUS trainings.
Exclusive Facebook community just for students, to give you deeper support and peer guidance.
Lifetime access to the course and all updates. (Yep! I said LIFETIME.)

COST TO YOU FOR LIFETIME ACCESS
Total value - $23,500
Cost to you for lifetime access -
$597!
Register:
www.StorytellingThatSticks.com

QUESTIONS?
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Julia@jcsocialmarketing.com
www.StorytellingThatSticks.com
- Doors close 5/31!

May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing

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May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing