How to Build a Passionate Fundraising Community with Digital Storytelling
A lot has been said about the potential and the promise of digital storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a conversation with digital storytelling expert Julia Campbell to discuss: As fundraisers and development staff, how do we define what issues resonate with our donors and hone our asks in on those issues? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to drive donations for your organization. This was my quick and dirty 30-minute session at the CauseVox Community-Fundraising Summit: On February 27th, CauseVox is hosting the first ever Community-Driven Fundraising Summit. 12 speakers, 6 hours, 1 focus: how to build a community of supporters in today’s connected world. 100% free. https://www.causevox.com/summit/
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How to Build a Passionate Fundraising Community with Digital Storytelling
- 1. HOW TO BUILD A PASSIONATE FUNDRAISING COMMUNITY WITH DIGITAL STORYTELLING Julia Campbell @JuliaCSocial www.jcsocialmarketing.co m TWEET: @JULIACSOCIAL @CAUSEVOX
- 2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000-2002) Former Development and Marketing Director at small shops Author, Storytelling in the Digital Age: A Guide for Nonprofits Passionate digital storytelling evangelist Blog: www.jcsocialmarketing.com/blog TWEET: @JULIACSOCIAL @CAUSEVOX
- 3. POWER OF STORYTELLING TWEET: @JULIACSOCIAL @CAUSEVOX Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller.
- 4. WE ARE ALL STORYTELLE RS. TWEET: @JULIACSOCIAL @CAUSEVOX
- 5. 4 STEPS TO SUCCESSFUL DIGITAL STORYTELLING Grab attention. 1 Elicit an emotional response. 2 Ask for an action. 3 Build community. 4 TWEET: @JULIACSOCIAL @CAUSEVOX
- 6. FIRST STEP – GRAB ATTENTION Make it “thumb- stopping.” Great visuals are essential. TWEET: @JULIACSOCIAL @CAUSEVOX
- 7. FIRST STEP – GRAB ATTENTION What is unexpected? What is timely? What is provocative? What will grab my attention? TWEET: @JULIACSOCIAL @CAUSEVOX
- 9. 2) MAKE ME FEEL SOMETHING! The only way to reach people is to get them “passionately inspired or pissed off.” – Chelsea Clinton TWEET: @JULIACSOCIAL @CAUSEVOX
- 10. KNOW YOUR AUDIENCE You have to know your audience first and foremost before crafting an emotional story. If you don’t know them – ASK THEM. What are the top 5 reasons that your donors support you? TWEET: @JULIACSOCIAL @CAUSEVOX
- 19. 3) ASK FOR AN ACTION What do you want me to do now? TWEET: @JULIACSOCIAL @CAUSEVOX
- 23. 4) BUILD COMMUNITY Encourage participation and creation of a shared identity TWEET: @JULIACSOCIAL @CAUSEVOX
- 28. QUESTIONS? Twitter: @JuliaCSocial Julia@jcsocialmarketing.com www.jcsocialmarketing.com Free Facebook Group for nonprofit social media managers: https://www.facebook.com/g roups/socialmediastorytelling / TWEET @JULIACSOCIAL @NONPROFITORGS