2015 Digital Marketing Keynote - Bucuresti
Intreg articolul aici: http://padurariu.ro/prezentarea-2015-digital-marketing-bucuresti/ Pregatind prezentarea pentru Digital Marketing 2015, vorbeam cu Cristi Manafu despre a atinge un subiect destul de fierbinte in lumea digitala de azi, anume Social Selling. Voi aborda mai larg aceasta idee, in primul rand tinand cont putin de cateva teorii comportamentale si de pasiunea mea pentru psihologia de dincolo de strategia de marketing. Expresia in sine “Social Selling” este de cele mai multe ori inteleasa superficial ca un mod de conducere a vanzarilor folosind celebrele retele sociale, de la Twitter la Linkedin sau Facebook. Sigur ca tehnologia poate ajuta extrem de mult si asta e si ideea, insa actul de vanzare este unul social inca din ziua unu. Prima tranzactie din istoria omenirii sigur a fost una “sociala”. In mod sigur agricultorul A s-a dus la vanatorul V nu de unul singur ci impreuna cu un prieten pentru a se sfatui in privinta “tranzactiei”. Piata in acceptiunea ei primara este o zona sociala. La piata ne informam, comparam, ne sfatuim, ne razgandim si poate abia apoi chiar si cumparam.
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2015 Digital Marketing Keynote - Bucuresti
- 2. Social Selling 2015 Digital Marketing @julianpad Simplicity MARKS #noguruconference
- 3. Selling is Social since day 1 Simplicity MARKS
- 4. All selling is social. Always has been. Always will be. Simplicity MARKS
- 8. The world has formed a giant network where everyone now has access to anyone and everything. There are almost no barriers to publishing or consuming information at any scale. Simplicity MARKS
- 10. Simplicity MARKS
- 11. Simplicity MARKS
- 12. Simplicity MARKS
- 14. Simplicity MARKS SOCIAL IPOTEZA DE BAZĂ TEHNICI TOTAL NOI “UNLEARN THE PAST
- 15. WELLCOME TO THE AGE OF SOCIAL SELLING
- 16. To date, much of the conversation around social media has been focused on marketing – the process of loading the sales funnel at the top end Simplicity MARKS
- 18. OLD SCHOOL
- 19. The new customer is super-busy, super-mobile and super-connected. Simplicity MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf
- 20. They have a need, they have a timeframe for purchase, they even have budget. Simplicity MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf
- 21. Simplicity MARKS Iulian Padurariu Programe de loialitate mai bune 40% Existenta review-urilor online 33% Mai multe review-uri online 28%
- 23. TURN YOUR WEBSITE A SOCIAL DESTINATION INTO
- 27. A SOCIAL DESTINATION A SOCIAL CHALLENGE STARTS WITH
- 31. Simplicity MARKS Harvard Business Review Noiembrie 2011 Social Strategies that Work Puţțină teorie / SURSA
- 33. Simplicity MARKS Va ajuta la rezolvarea unei provocări sociale care nu poate fi abordată cu ușurinţță pe cont propriu? Va genera un “efect de reţțea” cu privire la resursele folosite? SOCIAL TEST PLATFORMA
- 34. Nike’s mission was: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
- 41. Simplicity MARKS Puţțină teorie: THE DRAGON FLY EFFECT The Dragonfly Effect - Small Acts Create Big Change
- 42. Simplicity MARKS Iulian Padurariu Puţțină teorie: THE DRAGON FLY EFFECT
- 43. Simplicity MARKS Iulian Padurariu People connect with other people, so make sure you focus on the real-life characters in your story “
- 44. Simplicity MARKS Iulian Padurariu By incorporating moments of vulnerability or doubt, you create empathy and lend authenticity to the story “
- 45. Simplicity MARKS The HASHTAG Effect Get to know your prospects better (before you meet)
- 46. Simplicity MARKS The HASHTAG Effect Ascultă la hashtag
- 47. Simplicity MARKS The time to begin social selling is NOW
- 48. Simplicity MARKS Check list de luat acasă: Reviews Q&A Forums Blogs Contests Groups Tribal Knowledge Base Ideas Photos &Videos