This document discusses social media marketing for Finnish companies in Russia. It provides an overview of the top social networks in Russia, including VKontakte, Odnoklassniki, Facebook, and LiveJournal. It also discusses the types of users that are active on each platform and recommendations for content, promotions, and applications. Common social media strategies and tools are outlined for Russian companies to engage audiences and measure return on investment.

1. Julia Trushina Social media for marketing Finnish companies in Russia 1 0 . 05 .2011 http://www.svkk.fi/media/ajankohtaista/venalainen_on_verbaalinen.html

3. Social Media Landscape in Russia

4. Top social networks in Russia TNS Web Index , December 20 10, Reach , Russia 100 000+, 12- 54 age .

5. Top blog platforms in Russia TNS Web Index , December 20 10, Reach , Russia 100 000+, 12- 54 age .

11. Applications in Vkontakte

12. Social subject

13. Ads

14. Ads

20. http://www.comscoredatamine.com/2011/03/facebook-is-nr-1-social-network-in-15-of-18-european-markets/

23. 18-34 - 65 % users Facebook in Russia

24. TOP -10 Facebook brand pages in Russia Источник: http://socialmediaclubmoscow.org/facebookpages/brands

26. Community of active parents Reima Club http://www.facebook.com/ReimaClub

28. http://socialmediaclubmoscow.org/twitter/

33. Moi krug

34. Livejournal http://cheaptrip.livejournal.com/ http://i-future.livejournal.com/

35. http://olegtinkov.livejournal.com/ Videoblog in Livejournal

37. Social media optimization

40. Monitoring in social media

47. Julia Trushina Social Media Strategist http://www.linkedin.com/in/juliatrushina http://www.facebook.com/yutrushina