Facebook Class for Sacramento Metro Chamber of Commerce Business Builder Series, January 19, 2012. Given by Julie Gallaher, Get on the Map Local Search Marketing. For more info http://getonthemap.us
Boost the utilization of your HCL environment by reevaluating use cases and f...
10 Steps to Connecting With Your Best Customers via Facebook
1. Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
916-265-2521
2. Please Tweet or Facebook
I’m at @metro_chamber @facebook class with
@juliegallaher @getonthemap
#sacramentofacebooksmarties
Our Hashtag #sacramentofacebooksmarties
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
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3. One Billion
In
August 2012
Get on the Map Local Search Marketing
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4. Your Mission: Connect with Your Best
Prospects & Customers
Get on the Map Local Search Marketing
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5. Get on the Map Local Search Marketing
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6. Use Page not Profile
How do your best prospects react when you use a personal
profile for your business marketing
• Accept friend request but immediately hide updates 22%
• Refuse friend request and be annoyed with the business
53%
• Complain about businesses who can’t follow the FB rules
9%
• No analytics or insights when you use a profile- how will
you ever know if it’s working?
Get on the Map Local Search Marketing
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7. 9
Get on the Map Local Search Marketing
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8. Set Objectives
What do you want Facebook to do for your business
• Create a business image that is attractive for your business
• Show up strong in Google and the other search engines
• Customer Service
• Sell your products or services
• Reward your best customers
• Sell Excess Inventory
• Connect with other business in your area
Get on the Map Local Search Marketing
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9. 8
Get on the Map Local Search Marketing
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10. Analyze
• Facebook Insights
• Google Analytics
• Facebook Ad Reports
• Third Party Platforms
• Things You Should Do Facebook Page
Tip: With Facebook Reports, You need to create a system for
storing the data – their platform just stores 28 days
Get on the Map Local Search Marketing
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11. Analyze
• Facebook Insights
• Google Analytics
• Ad Reports
• Third Party Platforms
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12. 7
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13. Use Tools
• Time Management and Scheduling with
Hootsuite
• Create Editorial Calendar
• Capture Email Addresses with Incentive
• Contact Me
• Analyze Your Engagement
• Edgerank Checker
Get on the Map Local Search Marketing
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14. 6
Get on the Map Local Search Marketing
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15. Network
• Invite Friends, Family, Business Associates
• Be Reciprocal
• Facebook Partner Page
• Use Facebook as your business to Connect
• Post on your friends and colleagues walls
• Join Online Networking Pages
• Sacramento Metro Chamber
• Sacramento Likes
• Support Roseville Rocklin Businesses
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16. 5
Get on the Map Local Search Marketing
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17. Customize Your Page
Don’t send non-fans to your wall
Get on the Map Facebook Welcome
Kershaw Cutter Ratinoff Welcome
Use great graphics – horizontal profile picture etc.
Use Facebook Options & cool apps
Sacramento Zoo Deal
Partner Page, Free Newsletter, Work for Us
Get on the Map Local Search Marketing
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18. 4
Get on the Map Local Search Marketing
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19. SEO
Title & Category of Page are important
Google Advertising Agency Sacramento
Use Keywords in Description & Info Page
Title Pictures before uploading
Link to your page from all other site you have
Include your Facebook page in your SEO campaigns
Get on the Map
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
916-265-2521
20. 3
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21. Connect Offline
• Business Cards with link to Facebook page
• Add Facebook link to your email signature
• Mention Facebook in your TV, Radio & Print
Ads
• Posters & Announcements at your store
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
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22. 2
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23. Be Personal & Friendly
Social Media is Social
Make small talk, Compliment your fans, Say nice things about your
Community
Why Do Users Like Brands on Facebook
Public Endorsement or a Brand, To get special offers & discounts, to be
the first to know about new products
Why Do Users Unlike Brands on Facebook
No longer interesting, publishes too often, publishes not often
enough, too pitchy, no benefits for me
Get on the Map Local Search Marketing
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24. 1
Get on the Map Local Search Marketing
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25. Advertise
• Only 7% of fans will see your post in their newsfeed on
an average post
• Advertising to friends of fans resulted in 687% of my
target market seeing my post
• 100 Fans will get you seen 7 times on the timeline, but
give you access to 15,000 using friends of fans
• My Advertising
Get on the Map Local Search Marketing
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26. Advertise
• Advertisement can link to your Facebook Page, your
website, a youtube video, linkedin profile, anything
that’s online
• Be creative with your targeting – do Frank Sinatra fans
like steak? Do garden lovers need plumbing services?
• Test different ads – watch for ad blindness
• Come to my Facebook Advertising Secrets class 1/31
http://getonthemapsacramento.eventbrite.com
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
916-265-2521
27. Get on the Map Local Search Marketing
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916-265-2521
28. Julie Gallaher
• 20 Years Experience helping small
businesses with marketing
• Super Online Connector with personal
network of over 12,000
• Started Get on the Map in May 2009
• Former AT&T and California Chamber
Sales Rep
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
916-265-2521
29. Upcoming Classes
• http://getonthemapsacramento.eventbrite.com
• Tuesday, Jan 24 – Reputation Management
• Tuesday, Jan 31 – Facebook Advertising Secrets
• Tuesday, Feb 14 – Pinterest – The Hottest New Thing
• Tuesday, Feb 21 – LinkedIn Intensive – Creating a Profile That
Makes Money
Classes on Google+, YouTube, Foodspotting, Twitter and
Foursquare coming this spring
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
916-265-2521
30. Connect with Me Online
• http://getonthemap.us
• http://facebook.com/getonthemap
• http://linkedin.com/get-on-the-map-local-search-marketing
• http://linkedin.com/in/juliegallaher
• http://twitter.com/juliegallaher
• julie@getonthemap.us
• 916-265-2521
Get on the Map Local Search Marketing
All Rights Reserved 2011/2012
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31. Links
• Top 5 Things Restaurants Misunderstand About Social Media
• New Verbs – Not just Likes, but Loves, Owns, Wants etc.
• What Facebook Users Like
• 20 Ways to Promote Your Facebook Fan Page
• How to Create a Facebook Fan Page in 5 Easy Steps
• Social Content Seeding for SEO
• Photo Credits
• Arquera, NYClovesNYC, Yess, kevin dooley, practical
owl, fotofrog, Dunny, Toni F, Edgar Chambon, zest mainia
Get on the Map Local Search Marketing
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Notas del editor
2 minutess
Want own like – keep up with FB changes
2 minutess
2 minutess
2 minutess
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I want to connect with business owners who will hire me to help them with their marketing – I know they’re busy so engagement on FB is not so important to my business – I need my FB page to be seen in the search results and to have interesting things on my page so that prospects will see that I can help them with many things. My client Bisla’s sports bar needs to engage with prospects eachand every day, because they want those prospects to come in and watch the game, eat a burger and have a few beers.