Back to basics, quelles sont les valeurs de votre marque ?
Le digital n'invent rien, il étend simplement les possibilités de raconter votre histoire! Encore faut-il savoir comment les raconter, à qui et comment !?
Présentation réalisée pour B+G - http://bgcom.ch
4. f i n sa dp r n r
re d n a t e s
An independently owned and run agency, b+g is part of one of the leading
worldwide networks of independent marketing communications agencies
7. «to understand business,
you must understand people»
a closer look at the trends and
counter-trends that shape our
daily lives.
8. Acceleration:
to reach an audience of 50 million people it took radio 38 years,
television 13 years, internet 4 years, the iPod 3 years, facebook 2 years,
and it took the iPhone 3GS just 3 days to reach 1 million users...
9. Acceleration
walking speed has
in large cities,
increased by 20% in the last 10 years.
David Bosshart, Gottlieb Dutweiler Institut, Swiss Retail Forum, Juin 2011.
10. Mobility
46% of all food is consumed
in the USA,
out of home and 25% is consumed
while moving...
David Bosshart, Gottlieb Dutweiler Institut, Swiss Retail Forum, Juin 2011.
11. Mobilité
Internet
Internet world population was 1 billion persons in
2005. It has doubled within 5 years to reach
2 billion persons in 2010. ITU
12. Globalization
25% of teenagers interact daily with
peers living in other countries.
Guy Loubry, « Generation Z », AMIN Conference, Anvers, Mai 2011
14. New ways of consuming
Next to «traditional online», new ways of « real
life retail » appear : Popup stores, Concept
stores, Virtual stores...
15. Roots and social membership
The need to be part of a community that
shares our personal values, experiences and
expectations is even higher in times of ever increased and
rapid changes and uncertainty.
16. The new seduction of «Local»
Though still marginal, «Urban
farming» initiatives,
«slow food» approaches, direct sales from the
farmer and other «community supported
agriculture» initiatives are all expressions of
locavorism, a rising phenomenon.
http://www.smallbizlabs.com/2010/05/urban-farming-continues-to-expand.html
http://en.wikipedia.org/wiki/Slow_Food
http://en.wikipedia.org/wiki/Locavores
17. the taste of simpliciy...
« ...we
see people beginning to cherish
simplicity. Yes, we have tasted simplicity and have been won
over ». The Food Channel
18. «Personalized messages on my mobile when I enter
the shopping mall; electronic labels and RFID;
Internet Drive-ins; online promotions; «self check
out»; scanning tunnels...
Yes, but in the end, the shopping mall of
tomorrow is a mall with more butchers,
bakers, craftsmen who you know and you
can talk to...
and flexible opening hours!»
Sissigno Murgia - Director Coop Suisse romande
Forum de l’économie vaudoise, 23.11.2011
20. ...the need for communitarian
identification, aspirations to
simplicity, the new seduction
of local and «hand made », a
desire for more proximity, on
the other side... shape a
complex world.
29. today, everything has
a «digital» dimension.
and then again.... there is
nothing like «digital» for
the consumer.
there is nothing like «social
media» for the consumer.