Unraveling the Mystery of The Circleville Letters.pptx
Marketing Strategy Bread and Beyond Pakistan
1. Group Members
JUNAID ASHRAF
MARIYAM KHAN
SHEHRYAR KHAN
NISA NOREEN
ALI TARIQ
ZUNAIB RIAZ
2. Introduction
Subsidiary of Dawn bread
Signifies quality and freshness in bread.
First mover advantage of live bakery.
Satisfies customers on the bases of quality and
professionalism.
Offer world class products to food service industry.
3. Create natural preference for products among
customers on the base of value of money and most
importantly taste and quality.
4. History
Dawn came into existence in 1979.
First plan installed in Karachi in 1981.
Supplier of highly innovated products in terms of
technology and industry trends.
Got lead and planned to open first ever live bakery in
Pakistan
5. Mission Statement
Committed to serve freshly baked assortments
Committed to provides healthy and safest products
Strives to deliver international trends in Pakistan
struggling in updating every grocery store to have a fresh
live bakery of any size.
13. Market Development
Buy advertisement in that town’s magazine
Connect online with local town bloggers
14. Alternative Channels
Sell through your website
Selling bulk goods to local businesses and
community events
Sell through distributors or grocery stores
15. Product Development
Develop new bakery items
Develop a “cupcake of the month” and introduce a
newly developed cupcake each month.
Develop a monthly subscription to “cupcake of
the month
16. New Product for new customers
Unbaked products
Wedding cakes and birthday cakes
Seek out a niche market and develop a line of
baking goods just for them
19. TELEVISION
AD broadcasted
Our message is for the whole year as no seasonal or
event requirement is present.
AD broadcasted throughout the day
Television captures more audiance
http://breadbeyond.com
20. FLEX
We will use flexes to attract our customers and to
promote our products in different places.
http://breadbeyond.com
21. PRINT MEDIA
Many retailers prefer advertising in local newspaper
The perception rate is high because the reader can get
more than one impact from the same message
Brochures inform, posters inspire and packaging
validates the customer's buying decision
http://breadbeyond.com
22. FACEBOOK
Social media, as a modern marketing tool, offers
opportunities to reach larger audiences in an
interactive way.
Facebook page attract our customers by posting
different things where customer can see what new
products we are going to launch in market,
http://breadbeyond.com
23. BILLBOARDS
We are using billboards in Lahore. Karachi Islamabad
they will be repeated in different areas of these cities.
Prime locations
http://breadbeyond.com
24. POS MATERIAL
We are displaying our product in different grocery
stores in different areas of cities
We are displaying our product in different grocery
stores in different areas of cities
25. POS MATERIAL
We are using different point of sales materials such as
Posters
Shelf talkers
Table tents
Banners
Signs
26.
27. According to NOMAN HUSSAIN the Director :
Bread & beyond is highly aware of the need for
appealing products which satisfy our strong customer
base.
We introduced the concept of live bakery for the first
time in Pakistan.
Our past, present, and future long-term commitment
to the industry and to each of our customers.
28.
29. We offer world class products to the food service industry.
The services of cooking consultants and Bakers of
International repute to bring innovation in our products.
Our ultimate aim is to retain the Company customers and
create natural preference for our products.
30.
31. Now after successfully opening of our products plants
all over the nation it was time to move on.
One of the most upcoming trends was frozen bakery
products.
This is where we got our lead and planned to open the
first every live bakery in Pakistan.
Now B&B has successfully installed sites in all over
Pakistan.
32.
33. We are committed in:
Providing the customers the most possible freshly baked
assortment.
Providing the safest and healthy product and it starts from
auditing our raw material suppliers.
Creating awareness toward safe and healthy products.
Creating the new attitude and onsite production of our
products.
34. Our efficient R&D is always on a look out on the
newest trends in Bakery world.
35. We are struggling in updating every grocery store in
Pakistan to have a fresh live bakery of any size.
The introduction of frozen assortment helps the
customer minimize their expenses on baking.
36. Promotional Plan
Below the line promotions
Above the line promotions
Through the line promotions
37. Below the line promotions
involves a range of methods which can be targeted at
specific groups of customers. Like:
Sales Promotions
Direct mail
Public relations
Customer newsletters and magazines
E-Mail
38. Above the line promotions
Includes the use of advertising to reach a mass audience.
Advertising like:
Television
Radio
39. Through the line Promotions
marketing campaign that combines both above the
line and below the line.