Incorporating video into your website will help you rank on page one of the search engines! Join Wendy and June of bWyse as they outline the strategy and tactics for effective use of video on your website and on your Social Media accounts. Learn how to make video blogs, update your YouTube channel and improve your Facebook videos. Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? Don't know where or how to begin? Join us as we explore the world of video and learn how to create, edit and add videos to your website.

1. How YOU Can Create Videos
for Your Business
Presented by:
Wendy Ogryzek
8/10/2020 www.bWyse.com 1
#GotbWysed
Please check-in on Facebook or Twitter!
If a picture is worth a thousand words,
Video is worth a billion!
WENDY ~ Have attendees take a moment to check-in on Facebook and/or
Twitter
Using the hashtag #GotbWysed
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2. Welcome
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Thank you for joining us today!
– We are "bWyse Internet Marketing“
Family-owned digital marketing firm
–In our 18th year of business
–We like to help small businesses grow
their businesses!
WENDY – Thank the attendees for joining our webinar today!
Thank you for joining us today!
• We are "bWyse Internet Marketing“ Family-owned digital marketing firm
• In our 18th year of business
• We like to help small businesses grow their businesses!
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3. The bWyse Team
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WENDY – Please introduce us to our audience.
I’m Wendy Ogryzek –
• I am your presenter today!
• Please note … I may “give it to you raw!”
Joining me today is my sister, June –
• She is my “support staff” and works the slides and presentation
• June is also, “My Brain” … I take her where ever I go!
• If you need “nice” – chat with June … she is more diplomatic.
Also on the webinar today is my niece, April –
• She is our CHAT support.
• Please feel free to ask questions during the presentation,
and also via the chat.
• April will occasionally interrupt me – to ensure I answer your
questions
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4. Welcome
• Housekeeping
– After the webinar (tomorrow) you will receive
an email:
• The webinar will be recorded and can be
downloaded
• You will also be able to download Wendy's Notes
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PLEASE ... ask lots of questions
during the presentation!
WENDY – Let the audience know they will receive an email (tomorrow)
With access to the webinar recording, and access to our intranet
Where they can download a copy of your notes.
Housekeeping
• After the webinar (tomorrow) you will receive an email:
• The webinar will be recorded and can be downloaded
• You will also be able to download Wendy's Notes
PLEASE ... ask lots of questions during the presentation!
4

5. Agenda
• Why Is Video So Important?
• Good Video Content
• Creating a Video
• Optimizing Your Video
• Video Distribution
• Questions & Answers
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6. CHAT QUESTION
Have you tried to create a video for your website?
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IN THE CHAT BOX - Enter your business name
and,
Yes - it was a success!
Yes - didn't go quite as expected
No - not yet
Wendy- Ask the chat question, and give attendees a chance to reply in the chat
box
• Tell participants the can find the CHAT in the bottom menu
• Tell them to enter their business name AND as many answers that apply
to their Social Media situation
• Read some of the responses
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7. Why Is Video So Important?
• Some statistics about video
– 85% of internet users watch online videos
– 60% of consumers watch videos
– 500 YEARS of YouTube videos are watched
every DAY on Facebook
– 700 YouTube videos are shared on Twitter
each MINUTE
– 78% of viewers watch video on mobile devices
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Statistics about Video
• 85% of internet users watch online videos.
• Your customers watch videos online!
• 164 Million Americans watched 40 BILLION online videos in ONE
month
• 60% of consumers watch videos
• When a video is presented on a webpage.
It’s not just teens listening to music on YouTube … it’s your
customers.
• 500 YEARS of YouTube videos are watched every DAY on Facebook.
• And since January 2015 … Facebook has been BIGGER than
YouTube for Videos
• In the past year YouTube video posts are down by 50%
and Facebook posts are up by 30%
• Facebook intends to OWN the video market.
• Today … Facebook generates 8 billion video views per
day.
• 700 YouTube videos are shared on Twitter each MINUTE.
• Viewing videos on mobile devices is growing … 78% of videos are
watched on mobile devices.
• 70% of millennials don’t turn their phones horizontally when
watching videos on mobile devices.
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8. • 92% of videos watched on a mobile device share the
videos with others
• 84% of videos found in Google search results came from
YouTube
• 96% of B2B companies use video in their marketing.
• If you're part of the 4% … you're competition may be
out doing you with videos.
• 82% found video has a positive effect on their
business
• Videos boost people’s understanding of your
products/services by 74%
• After watching a video, 64% of users are more
likely to buy a product online
• Do you have video on your website homepage?
• The average internet user spends 88% more time on
a site with video
• Including a video on your homepage can increase
conversion rates by 80%
Video is so very important because it is the easiest way for
most everyone to consume and digest content.
… and today, over 80% of all internet traffic is video-based.
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9. Why Is Video So Important?
• Videos deliver context & relevance - no
other content is doing that
• Helps teach people about your products
• It's how the world is communicating
today
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• Marketing in today's world is about drawing your customers to you (as opposed
to pushing your message at them).
• Content is information you offer to your customers
• Types of content include
• Text
• Photos
• Audio
• Video
• Video is a creative way to establish a branded message about your
company, services and products
• Today, global video traffic is over 80% of all consumer internet traffic
• By 2021, it is expected to be over 85% of all internet traffic
• More videos are created by everyday people … In fact, more videos are
uploaded in 30 DAYS - than all three major USA T.V. networks
combined - have created in the past 30 YEARs!
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10. Good Video Content
• Be relevant
• Be true to your brand
• Don’t be boring!
• Autoplay vs. Not Autoplay
• Call to action
DollarShaveClub.com
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Effective videos are authentic, entertaining, meaningful and brief
Elements of good video content -
• Be Relevant - it needs to be what people are interested in today
• Be True to Your Brand - don't try to be something your company's not
• Don't Be Boring!
• Everyone has a short attention span … and it is shorter when surfing
the web
• Keep things short and to the point. LONG = boring!
• Be entertaining and interesting in how you present the information
about your products and services.
• Autoplay vs. Not Autoplay
• Autoplay videos are sometimes annoying - and may result in people
leaving your site quickly
• However, test this with your stats … sometimes this technique will
work for you
• To increase people watching to the end and then buying your
item
• Include a Call to Action
• Calls to action as part of your video will increase your conversion
rates
• You can display a call to action, or include a voiceover … better yet -
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11. do both!
DEMO / EXAMPLE - DollarShaveClub.com
https://www.youtube.com/watch?v=ZUG9qYTJMsI&feature=yo
utu.be
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12. Creating a Video
• Video content begins with an Idea
– Interests of your target market
• SurveyMonkey.com
• Soovle.com
• AnswerThePublic.com
– Your business goals and objectives
• Solve a problem
• Sell more products
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Video begins with an idea … here is how you can inspire your idea ….
Base your video idea on two things.
1. Start by defining the purpose of your video. What is your goal or objective?
• All marketing activities should be designed as the solution to a need or
problem.
• Figure out the purpose of your video:
• So what’s the need of your customers?
• What’s the problem you want your video to solve?
• Are you looking to just communicate your brand message, your vision,
your personality?
• Are you looking to get a particular audience’s attention?
• Or are you looking to sell a specific product or service?
2. Discover the interests of your target market
• Do some research to figure this out – here are three tools to help you with the
research
Wendy – we can demo these tools.
• surveymonkey.com - ask your customers what they want to know
more about
• Soovle.com - returns all suggested keyword phrases from the
major search engines
• AnswerThePublic.com - tells you the questions people have based
on your keyword search
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13. Creating a Video - Tips
• Video Ideas
– Tell your story
– Demonstrate your products
– Add a video to your landing page
• Other Ideas
– Video Blogs
– Recordings of Your Live Streams
– How to Tutorials
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Create a video that adds value
• Your video should help your viewer do something better.
• Tutorials and demos
• Provide useful information your audience can put right into practice
• Show the personalities of your employees
Video Ideas:
• Tell your story. A great way to get people to care about your brand is to
tell them your story. Your story can be about how the idea for your product
or service was conceived and include the process of getting it to market.
• Demonstrate how the product works. Seems obvious … but it is often
overlooked. Sometimes we get so focused on marketing the products, we
only show the image of the product. Get specific and show how your
customers benefit from using the product.
• Adding a video to your landing page can help increase conversions from
visitors to sales.
• A landing page is where your other marketing efforts are directing
your visitors to go
• A clear page where you guide your visitors to take the action
you desire - such as fill out a signup form
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14. Creating a Video - Tips
• Tips for writing video content
– Short, sweet messages
– Speak using laymen terms
– Include your keywords in your voice content
– Be entertaining
– Tell a story
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• Tips for writing video content
• Short, sweet messages - avoid information overload
• Speak using laymen terms
• Include your keywords in your content
• Be entertaining
• Tell a story
• Even though you plan to edit the video later … when capturing the
video, have your story in mind. A simple way to tell a story is
chronologically. For example, if you are shooting your friend’s
business workshop you may have the following storyline:
• Shots of the empty classroom
• Shots of the attendees arriving
• Shots of the presentation & pans of the audience listening
• Feedback interviews after the workshop
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15. Creating a Video - Tips
• Lighting Tips
– MORE lights!
– Good lighting connects you with the viewer
– 3 point lighting
– Lighting Resources
• Lighting Kit: https://www.amazon.com/FloLight-
FL-110HMT-Fluorescent-Lighting-
Kit/dp/B0037ZD2SW
• Other photography gear … pin board:
http://pinterest.com/filmsaboutme/gear-we-use8/10/2020 www.bWyse.com 13
Lighting is very important
• More lights! Good lighting helps you connect with your viewers.
• Lighting allows your viewers to feel as though your making eye contact
with them.
• 3 point lighting – this is a good, simple setup
• Big soft light on one site, smaller light on other side, third light used
as back light
• Lighting Resources
• Lighting Kit: http://www.flolight.com/fluorescent-lighting/kit-fl-
110hm3.html
• Other photography gear … pin board:
http://pinterest.com/filmsaboutme/gear-we-use/
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16. Creating a Video - Tips
• Audio Tips
– Use a separate mic to record clear audio
– TEST your audio before recording
– Where to place the lapel mic?
– Resources
• Inexpensive Mic: http://www.amazon.com/Audio-
Technica-ATR-3350-Omnidirectional-Condenser-
Microphone/dp/B002HJ9PTO
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Audio is very important.
• Use a separate audio device to record clear audio
• Always TEST your audio before your make your video
• Place the mic about the height of your head (below your mouth) on the
front of your clothing
• This picks up the sound as if you are speaking intimately, and
closely with another person
• Inexpensive Mic: http://www.amazon.com/Audio-Technica-ATR-3350-
Omnidirectional-Condenser-Microphone/dp/B002HJ9PTO/
• http://www.amazon.com/Audio-Technica-ATR-3350-Omnidirectional-
Condenser-Microphone/dp/B002HJ9PTO/
• Works on cameras … needs an adapter to work with smart phones
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17. Creating a Video - Tips
• Technical Tips
– Face your primary light source
– Use a tripod
– Make short videos
– End your video with a question
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Technical Tips:
• Face your primary light source
• Use a tripod to make the video more stable
• Make short videos - 30 to 60 seconds
• Create segment/episode videos for complex content
• End your video with a question that encourage viewers to leave their
thoughts in the comments section
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18. Creating a Video - Tips
• Check your video for quality
– Do I enjoy watching the video?
– Would I share this video?
– Am I solving a problem?
– Am I proving a unique insight?
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Check your video for quality … ask these questions of yourself.
• Do I enjoy watching the video?
• Do I think the video is fun?
• Would I share this video?
• If NO … go back to the drawing board.
• Am I solving a problem?
• Create something of value … not a repeat of what we've already
seen.
• Am I providing a unique insight?
• How does your content stand out?
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19. Optimizing Your Video
• Optimized videos can increase viewership
by at least 400%
– Video Share Sites:
• YouTube
• Vimeo
• Facebook
• Pinterest
• Google+
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• On Your Website:
• Embed video code
Optimized videos can increase viewership by at least 400%
• Where can you publish your videos? – on Video Share Sites.
• YouTube
• Vimeo
• Facebook
• Pinterest
• Google+
• On Your Website
• Embed video using share site code … it is the easiest way to get the
video onto your site.
• Choose the right page to add video
• Does the video add value to the page?
• Does the video encourage conversion?
• Is the other page content related to the video content?
WENDY - Demonstrate how to find & use the embed code from
YouTube
SKIP IF TIME IS RUNNING LONG ….
• It is suspected that Google likes embedded videos more than locally
hosted videos - bigger ranking bang!
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20. Optimizing Your Video
• Create a YouTube Channel
– How to create a YouTube Channel:
https://www.youtube.com/watch?v=6o7qOD
wjEz8
– How to customize your YouTube Channel:
https://www.youtube.com/watch?v=Yk111J-
aEoc
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Create a YouTube Channel
• Choose a quality avatar - such as your business logo
• Remember it needs to look good, very small
• Watermark Your Video
• Like they do on the major TV networks
• Add a 60% opacity, small version of your logo in the left hand,
bottom corner
• Mention your channel name in the first 15 seconds of your video
• This is a verbal reinforcement of your channel/brand name
• Complete your Channel profile
• Use your business name as your account name
• Add links
• Include a link to your website - use a title that uses your
keyword phrases or geographic locations
• Include social media links to your SM accounts
• Add your logo
• Add a description about your business
• Enter a great description about your company … including
your keyword phrases
• Add your Brand Tag to your video
• Always add the same brand tag to all of your videos
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21. • IE) bWyse Internet Marketing
• This helps YouTube have a frame of reference for
your videos and will help your videos show up in the
Related Video section (instead of someone else's
videos being displayed in the related video section)
• Use an Intro Bumper
• Short, branded intro that is consistent and always at
the beginning of all of your videos
• Could be simply an image of your logo on a
white background that displays for 3 - 4
seconds.
• Turn off Channel Ads
• Do this for your channel page only
• When others visit your channel page, they see you -
and ONLY you.
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22. Optimizing Your Video
• Add your video to YouTube
– Use your keyword phrases
– Add tags
– Privacy settings should be public
– Choose your category
– Enable Embedding
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Adding video to YouTube - uploading your video to your YouTube Channel
• Video Title
• Use keyword phrases, avoid stuffing
• Description
• Use keyword phrases (limit it to 2 or 3), describe your video
accurately so viewers know what they're about to watch, include
URL to your website, 100-200 words. Include a call to action with a
link where they can take the desired action.
• Tags
• Use tags that you'd like to be found for when others are searching
• Privacy settings
• Make sure it is set to public
• Category
• Ensure you select the most appropriate category
• Categories are typically really lame … just make your best
decision with the options available
• Comments and Responses
• Check these … to encourage social media activity by your audience
• More social = higher ranking
• Enable Embedding
• Allow others to be able to embed YOUR video on THEIR site
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23. Optimizing Your Video
• Video Distribution
• Share your videos
– Facebook
– YouTube
– Snapchat
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How to get more traffic to your videos
• Facebook, YouTube and Snapchat are the most popular social
platforms for video content. Each has a unique target audience.
• Facebook is the biggest social network with 2.1 billion monthly
active users and video content is constantly increasing each year
• YouTube counts more than a billion users and the rise of mobile
users led to an increased engagement among YouTube users,
leading to an average viewing session of 40 minutes
• Snapchat is the newest social platform for video content and it
currently counts 10 billion views daily from dedicated users who
keep using the platform to catch up with the latest creative content.
• Encourage others to SHARE your videos
• Use YouTube - it has sharing functionality easy for everyone to use
• Tweet about your video content
• Have your employees share / retweet your videos
• Add your videos to all of your social media platforms
• Don't forget to ASK for others to share your videos
• If you've enjoyed the video, please share it!
• As your vendors / partners to also share your videos
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24. More Resources
The Frugal Filmmaker:
– https://www.youtube.com/user/thefrugalfilmmaker
Free Video Editing Software:
– Andromedia Video Editor - app for editing Android videos
– Video Edit - iTunes - app for editing MAC videos
– Cute Cut - For iPhone videos
– Movie Maker - for editing videos on a PC
Video Transcripts
– SpeechPad.com - $1 per minute of video
– SpeakerText.com - $1 per minute of video
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Wendy – just mention this slide as a resource – you don’t have to go
through it …
Not Free Video Editing Software:
Apple's Final Cut Pro
Adobe's Premiere pro
A transcript is a text version of your video content. You can publish the transcripts
on your website, and also on video share sites such as YouTube -- good for SEO
& ADA compliance
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25. Questions?
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Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
Wendy@bwyse.com
Please Post a Comment on Facebook:
www.facebook.com/bWyseInternetMarketing
and use the hashtag #GotbWysed
Thanks!! ☺
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