June delivers a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google Places & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand. June Cory is a Google Certified Partner with a proven track record spanning twenty five years in media management, sales & training and owns My Mustard, an online advertising agency based in Watford. My Mustard clients enjoy the benefits of AdWords, Linked In, You Tube and Facebook pay per click opportunities as well as the phenomenon of remarketing. Passionate about her work, a highly enthusiastic on and offline networker June is a Director of the St Albans Chamber of Commerce, a regular judge at the FSB Herts Awards and talks about Google at various forums including the University of Bedtfordshire and the University of Hertfordshire.

9. “organise all the world’s
information and make it
universally accessible”

45. accountants hemel hempstead
commercial insurance broker
digital marketing agency
epublishers
google adwords agencies
high net worth investors
intellectual property lawyer
outsourced hr
pr consultants
presentation skills training
public sector architects
school academy conversion
social media training
unsigned bands
320
1600
8100
590
73
140
1900
1900
1900
2400
28
390
5400
4400
1.46
10.41
4.67
0.81
9.78
1.88
2.58
7.94
1.58
5.34
1.29
1.07
3.67
0.50
clinical negligence lawyer
mortgage calculator
5400
550000
41.85
0.97

46. 1. Nobody clicks on the ads.
2. Being in position #1 is essential.
3. No serious buyers look after 6pm or at weekends.
4. Having lots of keywords is a good thing.
5. Run one sales message and stick to it.
6. You can set it and forget it.
7. Highest bidder gets the top slot.
8. The www is global so you will cover the whole world.
9. You don’t need PPC if you’re ranking high organically.
10. My clients don't use Google for my products/services.

60. Some say Google is God.
Others say Google is Satan.
But if you think Google is too powerful, remember that unlike other
companies, all it takes is a single click to go to another search engine.
Sergey Brin

91. <script>
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m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefo
re(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-42934467-1', 'hertfordshirelep.com');
ga('send', 'pageview');
</script>

95. Visits
Visitors
New vs. returning
Mobile
Referring sites
Location
Bounce rate
Content
Pages viewed
Time on site

105. Measure
Analyse
Report
Test